2 0 1 4 R E S U L T S

cancun . punta canavallarta . riviera maya

an all-inclusive experience

MARKETING MATERIAL

MARKETING MATERIAL FOR HUNGER STRIKE CANCUN RACE

RUNNERS NUMbER FLYER DESIGN T-SHIRT DESIGN FOR RACE CARPET DESIGN FOR WISH TREE

TICKET DESIGN FOR RAFFLE

MARKETING MATERIAL

STICKER FOR FOOD bOXES FRAME FOR WISH TREE

STEP & REPEAT

WISH TREE DESIGN FOR HRH RIVIERA MAYA

T SHIRT CULTURE CLUb PUNTA CANA

HARD ROCK HOTEL CANCUN WISH TREE POSTER DESIGN 11 X 17 POSTER DESIGN 11 X 17

AD MAGAZINE FOR RACE

ACTIVITIES

T-SHIRT HUNGER STRIKE RACE, MEDAL AND IMAGINE TAG.

ACTIVITIES RESULTS

FOOD DONATED FOR HUELLAS DE PAN ASSOCIATION PARTNERSHIPS USED IN THE FOOD DRIVE: ROUTE 666 bIKERS bAR, PIRATA FM RADIO STATION bEPENSA S.A., FUEGO VIEJO S.A., CUAHUTEMOC MOCTEZUMA, LOCAL ROCK bANDS, GRUPO REGIO, FOOD AND bEVERAGE UNION QUINTANA ROO DIVISION.

AMOUNT OF MONEY COLLECTED:MONEY WAS RAISED FROM WISH TAG SALES: $ 124, 964 DLLSMONEY RAISED FROM CONCERT TICKET RAFFLE, STAFF AUCTION, TSHIRT TUESDAYS, bRACELETS: $ 101, 1892 DLLS

NON VIOLENCE ALLIANCE

NON - VIOLENCE a non profit foundation that eradicates violence through education, motivation and implementation of interactive programs that encourage creativity in young people and teach them to resolve conflicts peacefully.

As part of the activities of NON - VIOLENCE in Mexico , Hard Rock Hotel Vallarta hosted an exclusive exhibition of 20 guns designed by famous personalities who have joined this noble cause.

ACTIVITIES

MAKING THE HARD ROCK HOTEL VALLARTA WISH TREE

RESULTSMONEY FOR WHYHUNGER $ 4000 DLLS + $744 DLLS(MONEY COLLECTED FROM WISH TREE) A TOTAL OF $4, 744 DLLS

ACTIVITIES

JARAbE DE PALO HELPING THE CAUSE, VIDEO.

ACTIVITIES

HARD ROCK HOTEL & CASINO PUNTA CANA

AMOUNT OF FOOD COLLECTED: 2014 - 47,294 POUNDS

ACTIVITIES

RESULTS

HARD ROCK HOTEL RIVIERA MAYA HEAVEN & HACIENDA WISH TREE

IPHONE RAFFLE bY KITCHEN DEPARTMENT TAbLET RAFFLE bY bELL bOYS & RECEPTION DEPARTMENT

ACTIVITIES

ROCK SPA DEPARTMENT

THE ROCK SPA STAFF PAINTED A WALL IN THE STAFF AREA DEDICATED TO JOHN LENNON, AND THEY RAFFLED AN IPHONE AND DID MASSAGE FOR THE STAFF OF OTHER DEPARTMENTS, THEY RAISED A TOTAL OF $ 24,000 PESOS

ROCK SHOP SALE STICKERS FOR HANGING IN THE WISH TREERAISING $ 3,468 PESOS

THE HOUSEKEEPING STAFF, PUbLIC AREAS, LAUNDRY STAFF RAFFLED A TV AND MADE A PARTY.

DURING THE CAMPAIGN HARD ROCK HOTEL RIVIERA MAYA SUPPORTED THE PUERTO MAYA COLLAGE TO VISIT AND DELIVER CANDY TO CHILDREN OF LIMITED RESOURCES IN THE AREA.

ACTIVITIES

THE COMPTROLLERS DEPARTMENT SALE OF VENEZUELAN CREPES TO THE HOTEL STAFF RAISING $ 1.754 PESOS

MAINTENANCE DEPARTMENT RAFFLED AN AIR CONDITIONING RAISING TOTAL: $ 5,000 PESOS

ZUMbA LESSONS TO GUESTSTAUGHT bY ANIMATION DEPARTMENT.

THE ANIMATION DEPARTMENT ALONG WITH THE VIbE MANAGER AND AUDIOVISUAL HELD A bEAUTY CONTEST WITH STAFF IN TOTAL RAISED $ 12,000 PESOS

QUALITY AND HUMAN RESOURCES DEVELOPMENT WITH COOKED CREPES AND SOLD FOR 3 DAYS AT HOTEL STAFF IN VARIOUS LOCATIONS, RAISING A TOTAL OF $ 5.800 PESOS

PHONES DEPARTMENTS, LEGENDARY, SECURITY, PUbLIC RELATIONS AND GROUPS, MADE DIRECT DONATIONS RAISING ALL OF THEM: $ 23,000 PESOS

ACTIVITIES

AMOUNT OF MONEY COLLECTED: $ 9,263.77 DLLS

RESULTS

AGATHA RUIZ DE LA PRADA SHARING HER WISH.

RObERT MATTHEW VAN WINKLE, (VANILLA ICE) SHARING A WISH.

FEDERICO DIAZ, LATAM ACTOR SHARING A WISH.

CELEbRITIES SUPPORTING THE CAUSE.

CELEBRITIES SUPPORTING THE CAUSE

Medio:DIARIORESPUESTA.COMValoracin:( + ) Positivo Seccin:Fraccin:1/2Autor:Pedro TorresCosto: $2,500,00 Fecha:16/12/2014Porcentaje de Audiencia:7500.00 Pgina:

PR EFFORTS

Medio:OEM.COMValoracin:( + ) Positivo

Seccin:

Fraccin:1/32Autor:Redaccin.

Costo: $40,876,17Fecha:12/12/2014

Porcentaje de Audiencia:265656.00 Pgina:

Medio:SIPSE.COMValoracin:( + ) PositivoSeccin:

Fraccin:1/2

Autor:Ral Caballero

Costo: $5,000,00

Fecha:16/12/2014

Porcentaje de Audiencia:6500.00Pgina:

Medio:SIPSE.COMValoracin:( + ) Positivo Seccin:Fraccin:3/4 Autor:RedaccinCosto: $17,500,00 Fecha:16/12/2014Porcentaje de Audiencia:6500.00 Pgina:

Medio:PORTALESOTROSValoracin:( + ) Positivo Seccin:Fraccin:1/4 Autor:Redaccin/http://photonews.com.mxCosto: $10,000,00 Fecha:16/12/2014Porcentaje de Audiencia:7500.00 Pgina:

NOW LISTENING INTERVIEW WITH ADELA MICHA IMAGINE CAMPAIGN.

IMAGEN INFORMATIVA bROADCAST TOTAL$43,645 USD

PR EFFORTS

RESULTS

NOW LISTENING RMX IMAGINE MENTION AbOUTHUNGER STRIKE RACE

TOTAL AD VALUE: $ 67,813 USD

RMX CANCUNbROADCAST TOTAL$571 USD