informe de assessment - comunicación audiovisual 2011-2012 primer semestre

8/3/2019 Informe de Assessment - Comunicación Audiovisual 2011-2012 Primer Semestre

http://slidepdf.com/reader/full/informe-de-assessment-comunicacion-audiovisual-2011-2012-primer-semestre 1/32

UNIVERSIDAD DE PUERTO RICORECINTO DE RÍO PIEDRAS

INFORME PARCIAL DE “ASSESSMENT” DEL APRENDIZAJE ESTUDIANTIL

PARTE I - DOMINIOS DE LA MISIÓN DEL RECINTO

Programa Académico o Concentración: Comunicación Audiovisual, Escuela de Comunicación Año Académico: 2011-2012, Primer Semestre

Dominio de la Misióndel Recinto evaluado

Objetivos deaprendizaje estudiantil

Curso oinstancia en el

cual se recopilóla información

Actividad eInstrumento de avalúo

usado (medida directa oindirecta)

Resultados:Comparación del logro esperado con los

hallazgosAcción transformadora a tomarse

Comunicaciónefectiva (EffectiveCommunicationSkills )

Objetivos del curso:

1. Comprender la

importancia del dominio

de la palabra escritacomo factor esencial de

todo/a comunicador/a

profesional.4. Decidir el balanceadecuado entre los

elementos artísticos y

técnicos en la redacción

de un guión.

COMA 4315 Rúbrica – Guión radial Resultados obtenidos mediante los

criterios establecidos en el instrumento:

Criterio III (Indicaciones): En lasindicaciones técnicas y artísticas de los

guiones, el grupo evidencia un 88% de

aprovechamiento, lo que indica un nivelmuy bueno.

Criterio V (Ortografía/puntuación): La

ortografía y puntuación reveló un 76% de

aprovechamiento, lo que no satisface losrequisitos estándar para un tipo de

proyecto como el de un guión de audio.

1. En las primeras semanas del curso se

integrará al contenido temático un repaso

sobre acentuación y gramática, que intente

remediar dudas y lagunas generales sobreacentuación y puntuación.

2. Se referirán estudiantes con mayores

dificultades en acentuación y puntuación alprograma de desarrollo de destrezas delRecinto.

3. Se recomendará a los estudiantes que se

matriculen en cursos que desarrollen

destrezas de redacción en español, comoparte de sus cursos electivos.Perfil Egresado de

COMA:

C5. Ponderará las

implicaciones sociales y

culturales de los textos-discursos orales y

audiovisuales. (D), (A)

Valores y Destrezas de laACEJMC:



Dominio de la Misióndel Recinto evaluado


Curso oinstancia en el

cual se recopilóla información



Resultados:Comparación del logro esperado con los

hallazgosAcción transformadora a tomarse

4. Understand concepts

and apply theories in theuse and presentation of

images and information.

Responsabilidadsocial [SocialResponsibility(Ethics, Diversity andInclusiveness)]

Objetivos del curso:

7. Ponderar la

responsabilidad ética enel proceso de redacción

de guiones para los

medios de comunicación.

COMA 4315 Rúbrica – Guión radial Resultados obtenidos mediante los

criterios establecidos en el instrumento:

Criterio II (Contenido) : El contenido de

los guiones de audio (temas, asuntos,

tratamiento de los mismos), el grupo

evidencia un 89% de aprovechamiento, loque equivale a un nivel muy bueno.

1. El contenido temático del curso continuará

enfatizando la responsabilidad del

guionista para con sus públicos, tanto enlos aspectos éticos como sociales.

2. Los temas a desarrollarse en los guiones

deberán trabajar asuntos vinculados directa

o indirectamente a las problemáticassociales del País.

3. El tratamiento de temas y el desarrollo de

personajes deberán mostrar atención hacia

el respeto a la diversidad y a sus públicos

potenciales, así como aportar alentendimiento de las transformaciones

sociales en progreso en la sociedad.

Perfil Egresado deCOMA:

C6. Valorizará principios

éticos y de

responsabilidad socialcomo ejes de todo

proceso comunicacional.(D), (A)

Valores y Destrezas de la

ACEJMC:5. Demonstrate an

understanding of

professional ethical

principles and work ethically in pursuit of

truth, accuracy, fairness

and diversity, in the

context of socialresponsibility.



II. Resumen del avalúo llevado a cabo: En una hoja de papel adicional, describa brevemente las actividades de avalúo llevadas a cabo, cómo fueron desarrollados los instrumentos de avalúousados, los hallazgos y el análisis de estos hallazgos. Por favor, incluya los instrumentos de avalúo usados. Indique cómo se evaluarán las acciones transformadoras propuestas.

*Véase en el apéndice el Informe de Resultados del curso COMA 4315 - 1er. Semestre 2011-12.

Apéndices: Incluya la versión final de la Parte I y II del Plan de Assessment del Aprendizaje Estudiantil de su programa. En caso de que haya desarrollado tablas o gráficas que ilustren loshallazgos del avalúo, favor de incluirla.

Coordinador de assessment: _Jorge Santiago Pintor Director del Departamento: _Dr. José A. Rivera Fecha sometido: _31 de enero de 2012



UNIVERSIDAD DE PUERTO RICORECINTO DE RÍO PIEDRAS

INFORME PARCIAL DE “ASSESSMENT” DEL APRENDIZAJE ESTUDIANTIL

PARTE II - CONOCIMIENTOS, DESTREZAS O ACTITUDES DEL PROGRAMA ACADÉMICO O CONCENTRACIÓN

Programa Académico o Concentración: _______________________________________________________ Año Académico:2011-2012, PrimerSemestre

Conocimientos,destrezas o actitudes

del Programa oConcentración


Curso oinstancia en

donde serecoge

información



Comparación del logro esperado con ellogro obtenido (hallazgos)

Acción transformadora a tomarse

II. Resumen del avalúo llevado a cabo: En una hoja de papel adicional, describa brevemente las actividades de avalúo llevadas a cabo, cómo fueron desarrollados los instrumentos de avalúo

usados, los hallazgos y el análisis de estos hallazgos. Por favor, incluya los instrumentos de avalúo usados. Indique cómo se evaluarán las acciones transformadoras propuestas.

Apéndices: Incluya la versión final de la Parte I y II del P lan de Assessment del Aprendizaje Estudiantil de su programa. En caso de que haya desarrollado tablas o gráficas que ilustren los

hallazgos del avalúo, favor de incluirla.

Coordinador de assessment: _______________________________ Director del Departamento: ________________________________ Fecha sometido: ________________



Documentos que serán entregados por el/la profesor/a (Tablas 1 y 2)

Tabla 1: HOJA DE EVALUACIÓN-INFORME DE RESULTADOS POR ESTUDIANTE

__X__1er. ____ 2do. Semestre, 2011__-2012__ / ____ Verano 201__

Código y título del curso: COMA 4315 - Guiones Profesor/a: __J. Rivera______________

Tipo de instancia que fue avaluada: _guión radial__________________

Instrucciones: Avalúe el trabajo de cada estudiante con la siguiente escala:

MUY POBRE POBRE BUENO MUY BUENO OEXCELENTE

NOAPLICA

N.A.

Número de identificación del Estudiante ______

Criterios para el Avalúo del Aprendizaje Puntuaciónobtenida por el/la

estudianteI. EstructuraII. ContenidoIII. Indicaciones técnicas/artísticasIV. CreatividadV Ortografía y Puntuación



ExcelenteMuy Bueno

Bueno Pobre Muy Pobre

Escala 10 a 9 8 a 7 6 a 5 4 a 3 2 a 1

sobresaliente. inadecuada.

IV.Creatividad El guión

contienesuficientes

detalles y/o

descripciones

creativos quecontribuyen a la

apreciación del

tema.

El guión

contiene losdetalles y/o

descripciones

creativos

básicos quecontribuyen a la

apreciación del

tema.

El guión

contienealgunos detalles

y/o

descripciones

creativos quecontribuyen a la

apreciación del

tema.

El guión apenas

contiene detallesy/o

descripciones

creativos,

El guión no

contiene detallesy/o

descripciones

creativos,

V.Ortografía yPuntuación

No hay errores

de ortografía opuntuación en el

guión final.

Apenas hay

errores deortografía o

puntuación en el

guión final.

Pocos errores de

ortografía opuntuación en el

guión final.

Abundan los

errores deortografía y

puntuación en el

guión final.

Predominan los

errores deortografía y

puntuación en el

guión final.1.

2.

3.



Tabla 2: Avalúo General de la clase - Resultados de cada estudiante avaluado

Código y título del curso: COMA 4315 - Guiones Profesor/a: J. Rivera

Fecha: _3/oct/2011__

Tipo de instancia que fue avaluada: __guión radial_______________________

Instrucciones: Luego de evaluar individualmente a los estudiantes, el/la profesor/a cumplimentará la siguiente

tabla (Añada las columnas necesarias según la cantidad de estudiantes avaluados). A cada estudiante se le

asignará un número de identificación (Columna “# de Identificación del Estudiante”). Se pasarán laspuntuaciones de cada estudiante en la tabla y por cada criterio de avaluación (Columnas “Criterios para elAvalúo del Aprendizaje”). También, incluya los resultados generales y las acciones transformadoras o

recomendaciones a base del avalúo del aprendizaje realizado.

# deIdentificaci

ón delEstudiante

Criterios para el Avalúo del Aprendizaje Criteriosadicionales (si

aplican)TOTAL

Promediogeneral de

cadaestudiante

I II III IV V A B C

1 7 7 8 8 7 37/50

2 10 10 8 10 8 46/50

3 10 9 8 8 8 43/50

4 7 8 8 8 7 38/50

5 9 9 8 9 7 42/50

6 8 8 7 8 7 38/50

7 10 8 8 8 7 41/50

8 10 10 10 10 7 47/50

9 7 9 9 9 9 43/50

10 10 10 10 10 7 47/5011 8 8 10 8 7 41/50

12 10 10 10 10 10 50/50

13 10 10 10 10 8 48/50



Lineamiento entre los Dominios del Recinto y los Valores y Destrezas de la ACEJMC

Valores y Destrezas de la ACEJMC

Dominios del Recinto

Comunicaciónefectiva

Razonamientológico

matemático

Pensamientocrítico

Responsabilidad

social (Etica,Diversity and

Inclusiveness)

Investigacióny creación

Destrezasde

información

1. Understand and apply the principles and laws of freedom of speech and press, including the

right to dissent, to monitor and criticize power, and to assemble and petition for redress of

grievances.X X X

2. Demonstrate an understanding of the history and role of professionals and institutions inshaping communications. X X

3. Demonstrate an understanding of the diversity of groups in a global society in relationship to

communications. X X

4. Understand concepts and apply theories in the use and presentation of images and information. X X X

5. Demonstrate an understanding of professional ethical principles and work ethically in pursuit

of truth, accuracy, fairness and diversity, in the context of social responsibility*. X X

6. Think critically, creatively and independently. X X

7. Conduct research and evaluate information by methods appropriate to the communicationsprofessions in which they work. X X

8. Write correctly and clearly in forms and styles appropriate for the communications

professions, audiences and purposes they serve. X X

9. Critically evaluate their own work and that of others for accuracy and fairness, clarity,

appropriate style and grammatical correctness. X X

10. Apply basic numerical and statistical concepts.X X

11. Apply tools and technologies appropriate for the communications professions in which they

work. X X X

Revisado por E.R.C.Z – marzo 2011



Effective Communication Skills - Ability to express oneself effectively in oral and written language that insures a clear, coherent and accurate communication.

Critical Thinking - A thinking skill that enables the student to analyze and interpret the object of study, by judging, criticizing and analyzing the diverse perspectives in a thorough and

constructive way, aiming towards the development of their own criteria.

Research and Creation - Mastery of skills needed to design and conduct a systematic, objective, and critical investigation, qualitative or quantitative, of a scientific or social problem or issue;the ability to create, develop, and present a work of art or literature.

Social Responsibility - The capacity to apply knowledge and skills gained through the undergraduate experience toward the development of abilities and attitudes that promote ethics and civic

responsibility for the advancement of society.

Information Literacy (Compentencias/Destrezas de información) - The American Library Association's (ALA, 1989) Presidential Committee on Information Literacy, Final Report states, "Tobe information literate, a person must be able to recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information."

Diversity and Inclusiveness



0

Plan for the Assessment of Student Learning

2008-09 – 2010-11

School of Communication

The University of Puerto RicoRío Piedras



Assessment Plan, School of Communication, UPR-RP 1

School of CommunicationUniversity of Puerto Rico

Río Piedras Campus

Mission of the School of CommunicationThe School of Communication has as its mission the formation of professionals committed to the

study, research, and practice of communication as it manifests itself in the dynamics of PuertoRican culture and other international contexts. We aim to develop professionals in the

communication media with a critical and investigative outlook, within a framework of ethics andsocial responsibility.

This mission allows for a theoretical orientation and in-depth study of communication, related

directly to the mass communication media and to their social, political, economic, and cultural

implications.

We have the mission to provide students with the tools they need to develop valued creative,

research, communication, and critical analysis skills, and to develop the ethical values and thesense of social responsibility that our mission promotes.

Goals1. To prepare professionals in design, planning, and research in Communication, whose

intellectual and ethical assets will contribute to the enrichment and dissemination of

culture.

2. To promote excellence and social responsibility in the communication media by means of respectful and creative dialogue with media corporations and the community in general.

3. To be a forum for the discussion of communication-related topics in Puerto Rico and in

an international context.




- Develop nontraditional teaching methods, such as student portfolios, journaling,performance tests, integration of audiovisual resources, group dynamics, electronic

forms of information, etc.- Promote the use of bibliographic resources and new information technologies from a

critical point of view.

Objectives relating to goal 2- Promote the creation of a series of dialogues in which controversial media-related issues

are presented and discussed from the standpoint of ethics and social responsibility.

- Establish a biannual encounter for researchers, professors, students, and representatives

from the media and from advertising and public relations agencies, and set up a dialogueabout the findings, challenges, and changes that have come about in each of those areas,

for the purpose of securing bonds between academia, professionals, and media

corporations.

Objectives relating to goal 3- Continue to develop forums on topics related to communication, and encourage

discussion of those topics departing from the ideological and theoretical diversity of the field.

- Continue to promote invitations to specialists in the area of communication, in orderto broaden the knowledge of faculty and students.

- Continue to encourage and secure bonds with international organizations in order tocreate a continuous presence of researchers from the School of Communication ininternational forums and publications.

- Encourage the participation of our students and professors in local or international

seminars and workshops on topics related to communication.

Objectives relating to goal 4- Continue offering two seminars annually for the faculty led by well known




- Structure the distribution of tasks to faculty members in such a way as to develop aprogram of leaves of absence, sabbaticals, and research leaves that will encourage the

research and publication of creative works by the teaching staff.

Objectives relating to goal 5- Develop a systematic plan for supervised practice in each area of specialization.

- Facilitate the implementation of practical experiences in courses whose subject matter soallows.

Objectives relating to goal 6

- Continue to broaden the formative academic experiences by integrating communitysupport projects within the educational process.

- Establish systematic communication with media companies, advertising agencies, andpublic relations firms, for the purpose of presenting the research carried out in the School

in a usable form that can contribute to the development of those same companies,institutions, and organizations.

- Develop a plan whereby the entire faculty will acknowledge distance education modes

and may produce Internet support resources for their courses, and also begin to developpilot courses in distance education.

Objectives relating to goal 7- Develop a targeted informative program to report to community organizations in Puerto

Rico the services that courses such as Advertising Campaigns, Public RelationsCampaigns, and Scientific Investigation could provide to them.

- Develop a variety of workshops and/or trainings (along the lines of continuing education

courses) contributing to professional development, with topics such as ethics in media,development of advertising campaigns, public relations, scientific investigation,

electronic communication, writing, communication skills, etc.

- Establish alliances with entities on other campuses such as the University Institute for




Academic ProgramsMission and Goals

Information and Journalism

MissionThe Program in Information and Journalism provides students with a full understanding of the

importance of the role of journalism in society, and of the need to exercise that profession

responsibly and ethically.

GoalsThe Bachelor of Arts in Communication with a major in Information and Journalism is designed

for students to:

Acquire skills in print, television, radio, and Internet journalism while developing theircritical and investigative capacities vis-à-vis the media, mediations, and new

communication and information technologies.

Receive a broad general education in diverse disciplines, providing them with a solidacademic and cultural foundation.

Develop, from an ethical point of view, a sense of social responsibility that shouldcharacterize every communications professional.

ObjectivesStudents of the Journalism program will be able to:

1.

Have an awareness of the new theoretical trends and practices in communication,particularly in the areas of information and journalism.

2. Acquire a broad and comprehensive understanding of the historical, economic, technical,artistic, and professional development of communication media in general and of the




Alignment between Program SLOs, ACEJMC Values and CompetenciesInformation and Journalism

Student learning outcomes (SLOs) ACEJMCValues

Relevantcourse(s)

Type of learning(Knowledge, Skills,

Attitudes)K S A

1. Have an awareness of the newtheoretical trends and practices in

communication, particularly in theareas of information and journalism.

4 INFP 4036,

INFP 4059,

INFP 4809,

INFP 4205

X

2. Acquire a broad and comprehensiveunderstanding of the historical,

economic, technical, artistic, and

professional development of

communication media in general andof the press in particular, in Puerto

Rico and abroad.

2 COPU

4017,

COPU

4355,

INFP 4205,

INFP 4809

X

3. Examine the social and cultural

implications of journalistic texts and

discourses.

3, 6 COPU

4017,

COPU

4355,

ESIN 4008

X




INFP 4059,

COPU

4036,

COPU 4045

COPU 4365

6. Generate knowledge and analyze

information through various basic

research methods.

5, 6, 10 ESIN 4077X X

7. Master the basic principles of writing

for different formats and styles,taking into consideration the

particularities of media used and the

different tasks of the journalism

profession.

7, 8 COPU

4148,

INFP 4001,

INFP 4002,

INFP 4036,

INFP 4059

X

8. Understand and apply diverse graphic

elements and new informationtechnologies as they apply to the

practice of journalism.

11 INFP 4036X




Curricular Map2008-2010

Information and Journalism

Student learning outcomes Relevantcourse(s) Instances of

Assessment2008-2009

Instances of Assessment2009-2010

Instances of Assessment2010-2011

Fall Spring

Fall Spring

Fall Spring

1. Be informed about the new theoretical trends and practices in

communication, particularly in the areas of information and

journalism

INFP

4036,

INFP

4059,

INFP

4809,

INFP

4205

INFP

4205

INFP

4809

INFP

4205

2. Acquire a broad and comprehensive understanding of the

historical, economic, technical, artistic, and professional

development of communication media in general and of the press

in particular, in Puerto Rico and abroad.

COPU

4017,

COPU

4355,

INFP

4205,

INFP

4809

INFP

4205

INFP

4809

3. Be capable of examining the social and cultural implications of

journalistic texts and discourses.

COPU

4017,

COPU

4355,

ESIN

4008,

COPU

4365,

COPU

4017

ESIN

4008

COPU

4355




INFP

4809

4. Value ethical and social responsibility as fundamental aspects of

all communication processes.

COPU

4365,

COPU

4045

COPU

4365

COPU

4365

COPU4045 COPU4045

5. Apply, from a critical perspective, the basic legal and ethical

concepts related to freedom of information and the press in the

production of news information.

COPU

4148,

INFP

4001,

INFP

4002,

INFP

4036,

INFP

4059,

COPU

4036,

COPU

4045

COPU

4365

COPU

4365

COPU

4365

6. Generate knowledge and analyze information through various

basic research methods.

ESIN

4077

ESIN

4077

ESIN

4077

ESIN

4077

7. Master the basic principles of writing for different formats and

styles, taking into consideration the particularities of media used

and the different tasks of the journalism profession.

COPU

4148,

INFP

4001,

INFP

4002,

INFP

4036,

INFP

4059

INFP

4001

INFP

4001

COPU

4148

INFP

4001

INFP

4002

INFP

4002

COPU

4148

INFP

4059

INFP

4002

8. Be informed about, and apply, diverse graphic elements and new INFP INFP




information technologies as they apply to the practice of

journalism.

4036 4036





Advertising and Public Relations

MissionThe concentration in Public Relations and Advertising promotes the creative and theoretical

activity, from an ethical and social responsibility standpoint, that will allow students to research,

develop, generate, and assess strategies for effective communication production in the publicrelations and advertising professions.

GoalsThe Bachelor of Arts in Communication with a major in Advertising and Public Relations isdesigned for students to:

Acquire the knowledge to conduct research, design, planning, and implementation of integrated communications programs.

Develop ethical attitudes and actions in the processes of communication connected to

Advertising and Public Relations.

Develop skills for critical analysis in the use of mass media and the development of communication strategies.

Integrate a sense of responsibility and principles of social transformation from an ethicalperspective to their professional roles in the public relations and advertising fields.

Objectives:

Students of the Advertising and Public Relations program will be able to:

1. Understand the theoretical, research, and practical considerations related to human

communication and media which influence the practice of his or her profession.




advertisements and messages in relation to the media and information technologies

employed.

10. Conduct research and analysis of information by means of both traditional research

methods and new information technologies.




Alignment between Program SLOs, ACEJMC Values and CompetenciesAdvertising and Public Relations

Student learning outcomes (SLOs) ACEJMC

Values

Relevantcourse(s)


Attitudes)K S A

1. Understand the theoretical, research, andpractical considerations related to human

communication and media whichinfluence the practice of his or her

profession.

2, 3, 4 COPU 4355;ESIN 4008;

COPU 4017

X

2. Acquire a comprehensive vision of media

communication that takes intoconsideration historical, economic,

technical, artistic, and industrial aspects.

3, 4, 5 COPU 4355;

COPU 4017;REPU 4018

X

3. Comprehend the development, creation,

and production processes of advertisements for various traditional andnontraditional media.

4, 11 COPU 4215;

REPU 4076;REPU 4155;REPU 4087;

REPU 4157;

REPU 4069

X

4. Understand the managerial function of

public relations and advertising

professionals as well as the ethicalresponsibility and social impact related to

the exercise of their profession.

5, 7, 9,

10

REPU 4018;

REPU 4165;

REPU 4166;REPU 4087;

REPU 4157

X

5. Recognize the communication processes 1, 3, 5, COPU 4355;




REPU 4025

9. Master the processes leading to the

development and formal presentation of advertising and public relations programs

and campaigns, as well as the creation

and design of advertisements andmessages in relation to the media and

information technologies employed.

5, 6, 7,

9, 10, 11

REPU 4075;


REPU 4087;

REPU 4157

X

10. Conduct research and analysis of

information by means of both traditional

research methods and new informationtechnologies.

6, 7, 9,

10, 11

REPU 4165;

REPU 4166;


COPU 4045;

ESIN 4077

X





Advertising and Public Relations

Student learning outcomesRelevantcourse(s)

Instances of Assessment

2008-2009


2009-2010


2010-2011

Fall Spring Fall Spring Fall Spring

1. Understand the theoretical, research, and practical considerations related to

human communication and media which influence the practice of his or her

profession.

COPU

4355;

ESIN 4008;

COPU 4017

ESIN

4008

COPU

4355

COPU

4017

2. Acquire a comprehensive vision of media communication that takes into

consideration historical, economic, technical, artistic, and industrial

aspects.

COPU

4355;

COPU

4017;

COPU

4355

COPU

4017

3. Comprehend the development, creation, and production processes of

advertisements for various traditional and nontraditional media.

COPU

4215;

REPU

4076;

REPU

4155;

REPU

4087;

REPU

4157;

REPU 4069

REPU

4069

REPU

4155

REPU

4155

REPU

4155

REPU

4157

4. Understand the managerial function of public relations and advertising

professionals as well as the ethical responsibility and social impact related

REPU

4018;

REPU

4018

REPU

4018

REPU

4018




to the exercise of their profession. REPU

4165;

REPU

4166;

REPU

4087;

REPU 4157

REPU

4157

5. Recognize the communication processes that are directed to, and generate

from, audiences as well as their organization and socio-cultural

implications

COPU

4355; ESIN

4008;

REPU

4165;

REPU

4166;

COPU

4148;

COPU 4045

REPU

4165

COPU

4045

REPU

4166

6. Value and understand the ethical, legal, and social responsibility

considerations related to the freedom of and right to information of the

public or audience he or she serves.

COPU

4365; ESIN

4008;

COPU 4355

COP

U

4365

COPU

4045

7. Demonstrate competence in the ethical and legal use of information and

communication technologies.

COPU

4365;

COPU 4045

COP

U

4365

COPU

4365

8. Have competency in basic language and writing skills and the formats and

styles of various media.

COPU

4148; ESIN

4008;

COPU

4215;

REPU

4147;

REPU 4025

REP

U

4147

REPU

4025

COP

U

4148

9. Master the processes leading to the development and formal presentation of

advertising and public relations programs and campaigns, as well as the

creation and design of advertisements and messages in relation to the media

REPU

4075;

REPU

REPU

4157

REPU

4165




and information technologies employed. 4165;

REPU

4166;

REPU

4087;

REPU 4157

REPU

4166

10. Conduct research and analysis of information by means of both traditional

research methods and new information technologies.

REPU

4165;

REPU

4166;

REPU

4087;

REPU

4157;

COPU

4045; ESIN

4077

REPU

4157

REPU

4165

REPU

4166





Audiovisual Communication

MissionThe concentration in Audiovisual Communication promotes the creative and theoretical activity,

from an ethical and social responsibility standpoint, that will allow students to develop, direct,

produce, or assess the diverse expressions in audiovisual communication: cinema, photography,and multimedia, among others.

GoalsThe Bachelor of Arts in Communication with a major in Audiovisual Communication isdesigned for students to:

Acquire theoretical and practical knowledge and skills in radio, cinema, and television, aswell as in emergent audiovisual technologies.

Develop their creative and critical abilities, according to the potentials offered by the

various media audiovisual technologies, based on the concepts of mediation and socialtransformation.

Receive a comprehensive trans disciplinary, general education which provides a solidacademic and cultural grounding;

Integrate a sense of responsibility, principles of social transformation, and an ethicalperspective to their professional roles in the audiovisual communication field.

ObjectivesStudents of the Audiovisual Communication program will be able to:

1. Have a comprehensive view of media in general, including historical, economic,




Alignment between Program SLOs, ACEJMC Values and CompetenciesAudiovisual Communication

Student learning outcomes (SLOs) ACEJMCValues

Relevantcourse(s)


Attitudes)K S A

1. Have a comprehensive view of mediain general, including historical,

economic, technical, artistic, and

professional considerations.

1, 2, 8, 10,11

COPU 4017;COPU 4045;

COMA

4315; COPU4148.

X

2. Understand new trends and theories in

the study and practice of radio,television, film, and graphic

communication and emerging

technologies.

3, 4, 5, 7,

11

COMA

4810;COMA

4815;

COMA 4817

X

3. Understand the ethical, esthetic, andeconomic dimensions related to radio,

film, television, and graphic production

and emergent technologies.

4, 5, 8, 10,11

COPU 4365;COMA

4011;

COMA4315;

COMA 4317

X

4. Operate the necessary technical

equipment for the management,production, and post production of radio, television, and film projects,

including the use of digital and new

9, 11 COMA

4341;COMA4351;

COMA

X




COMA4817; COPU

4045.6. Value ethical and social responsibility

as fundamental aspects of all

communication processes.

1, 3, 4, 5, 6,

9

COPU 4148;

COPU 4365;

COPU 4077;COPU 4045

X X

7. Apply basic communication research

methods from an ethical and critical

perspective.

4, 5, 6, 7, 8,

9, 10, 11

ESIN 4077;

COPU 4045;

COMA 4315

X X





Audiovisual Communication

Student learning outcomes Relevantcourse(s)


2008-2009


2009-2010


2010-2011

Fall Spring Fall Spring Fall Spring1. Have a comprehensive view of media in general,

including historical, economic, technical, artistic,

and professional considerations.

COPU 4017

COPU 4045

COMA 4315

COPU 4148

COMA

4315

COMA

4315

COPU

4017

COPU

4148

2. Understand new trends and theories in the study and

practice of radio, television, film, and graphic

communication and emerging technologies.

COMA 4810

COMA 4815

COMA 4817

COMA

4815

COMA

4815

3. Understand the ethical, esthetic, and economic

dimensions related to radio, film, television, and

graphic production and emergent technologies.

COPU 4355

COPU 4008

COPU 4215

COMA 4341

COMA 4351

COMA 4361

COMA 4342

COMA 4352

COMA 4362

COMA

4352

COMA

4342

COMA

4341

COPU

4355

COMA

4361

4. Operate the necessary technical equipment for the

management, production, and post production of

radio, television, and film projects, including the

use of digital and new information equipment and

technologies.

COMA 4341

COMA 4351

COMA 4361

COMA 4325

COMA 4011

COMA

4325

COMA

4011

COMA

4351

COMA

4351

COMA

4362

COMA

4361




COMA 4022

COMA 4317 COMA

4022

COMA

4317

5. Ponder the social and cultural implications of

audiovisual text and discourses.

ESIN 4008

COPU 4215

COPU 4038

COPU 4045

COPU

4045

ESIN

4008

6. Value ethical and social responsibility as

fundamental aspects of all communication

processes.

COPU 4355

COPU 4077

COPU 4365

COPU 4045

COPU

4365

COPU

4045

7. Apply basic communication research methods from

an ethical and critical perspective.

ESIN 4077

COMA 4315

COMA

4315

COMA

4315

ESIN

4077

informe de assessment - comunicación audiovisual 2011-2012 primer semestre

Documents