social mktg presentation

7/26/2019 Social Mktg Presentation

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evot on o teneoevo on o eneo

Catholic CollegeCatholic College

Students to the HolyStudents to the Holy

RosaryRosary

By:By:

Banagua, HersheyBanagua, Hershey

Chua, Eula RoseChua, Eula Rose

Ibae, Rolando !r"Ibae, Rolando !r"#i$bago, %rischia#i$bago, %rischia

&agdaherin, Elaine&agdaherin, Elaine

%ion, 'atric(%ion, 'atric(


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Ste) *

Social Issue

Ca$)aign +ocus

Ca$)aign 'ur)ose

+indings +ro$ Si$ilarStudies


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Devotion to the Holy

Rosary of Ateneo deDavao niversity CatholicCollege Students

Ca$)aign+ocus

Social Issue #ac( of S)iritual

reverence a$ong CatholicChristians"


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Ina))ro)riate dresscodes of $odern day

individuals %he use of cellular

)hones during religiouscere$onies

Si$ilarStudies

Ca$)aign'ur)ose

%o bring bac( s)iritualreverence

%o )ro$ote characterdevelo)$ent for s)iritualgro-th

%o nourish and tighten

religious bond


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Ste) .

%arget Audience

'ri$ary Audience

Secondary Audience


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%argetAudience

Catholics All undergraduates


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'ri$aryAudience

Ateneo de Davaoniversity CatholicCollege Students

SecondaryAudience

'ri$ary Audience/s

+a$ily

Relatives

0ut1of1School +riends

A2liates


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Ste) 3

0b4ectives

Behavior 0b4ectives

5no-ledge 0b4ectives Belief 0b4ectives

6oals

S70% Analysis


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0b4ectives

%o encourage *81.9 ofACCS to )ray and bringthe Holy RosaryBehavior0b4ectives


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%o have at least *81.9

of ACCS increase theirdevotion to the HolyRosary

Belief0b4ectives

5no-ledge0b4ectives

%o re$ind, teach, ins)ireor infor$ 891;9 of ACCSho- i$)ortant constantly)raying the Rosary is


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6oal %o have at least *8189

of ACCS react )ositivelyin the research


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Bo$barded -ith )ro4ects

6rou) is rarely co$)lete-hen they $eet

#ac( of $onetary funds

%i$e constraints

Availability of references

7ea(nesses

Strengths

&e$bers arecollaborative

Contacts in religious orgs"

0)enness to suggestions

Sa$e class schedules

&e$bers have initiativeto -or( individually

&e$bers are organied


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&ass )ositive reaction isnot guaranteed

'ossibility that students

-ill be )assive #ac( of re$inders fro$

the school

School $ight not su))ortthe ca$)aign

%hreats

0))ortunities

&a4ority of ADDstudents are Catholic

&ost of the target

audience is a-are of -hata Rosary is

&ost are a-are of theRosary/s signi


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Ste) =

%arget Audience Current Behavior Current 5no-ledge Current Believe Benes Bene


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CurrentBehavior

0nly (no-s that theRosary is a )art of theCatholic faith

%he Rosary is not anorna$ent but a sy$bol ofCatholicis$

Currently5no-ledge

?ot that devoted to theHoly Rosary


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CurrentBelief

'raying the Holy Rosary-ould increase andstrengthen their faithBene


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Barriers'erceived

Attach$ent to $odern1day lifestyle

6ive less i$)ortance toreligion and religious)ractices

AlternativeBehavior

Being teased by friends or)eers for being old1fashioned


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Beneor fashion ite$s

Costs of

AlternativeBehavior

&ore ti$e for fun andother school re@uire$ents

5ee)ing u) -ith thehottest trends

Being cool


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Ste) 8

&ar(eting Strategies

'roduct

'rice

'lace

'ro$otion


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Eit Cost no $onetary costs non1$onetary: eort of the

individual Entry Cost

$oney buying a Rosary non1$onetary: ti$e, teasing

of friends>)eers

'rice

'roduct

Increase the devotion ofACCS to the Holy Rosaryincludes bringing F)rayingG

%angible ob4ects

'ricing strategies Rosary 1 ;89"99

#eaets 1 *,999"99%ar)aulin1 =99"99'oster 1 399"99

%0%A#: '.,=89"99


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5ey $essages: Have you )rayed the

Rosary lately 7hen -as the last ti$e

you )rayed the Rosary Bene


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Ste) J

&onitoring and Evaluation 6oals to be $easured %echni@ues and

&ethodologies Date $easure$ents -ill

be ta(en Ho- and to -ho$ -ill

$easure$ents bere)orted


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'ost survey at the end ofthe second se$ester +eb

.9**G

A-areness research$ethod

%echni@ues F

&ethodologies

6oals to be$easured

%o have at least *81.9

of the ACCS react)ositively on theca$)aign"


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'o-er)oint )resentationto 'rof" Antonio Bo@uiren,&?SA,&BA or to otherorgs" -ith si$ilaradvocacy

Ho- and to

-ho$ it -illbe re)orted

Date

&easure$ents -ill be

ta(en

%he end of the secondse$ester of SK.9*91.9**


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Ste) ;

Budget and +unding Cost: 'roduct1Related Cost: 'rice1Related

Cost: 'lace1Related Cost: 'ro$otion1Related Cost: Evaluation1Related Add/l funding sources Strategies to use


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?o (no-n )rice1relatedcosts'rice1Related

'roduct1Related

Rosary: ;89"99 #eaets: *,999"99

%otal: *,;89"99


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'ro$otion1Related

'lace1Related

?o (no-n )lace1relatedcosts

%ar)aulin: ;89"99 'osters: 399"99

%otal: ;99"99


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Active religious grou)s

!esuit Co$$unity

Su))ortive individuals

Additional

+undingSources

Evaluation1Related

Survey @uestionnaires:'*99"99


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Strategies touse

Solicitations


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Ste) L

'hases of the Ca$)aign

%hings to be doneM in1chargeM dateM resourcesneeded


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'utting u) of )osters andtar)aulins around theca$)us

%a))ing the Ca$)us&inistry regardingannounce$ents beforethe celebration of theHoly Eucharist starts

'hase 0ne

'hases of

theCa$)aign


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6iving out of rosariesli$itedG'hase %hree

'hase %-o 6iving out of leaets

around the ca$)us


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Ca$)aign &aterials


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social mktg presentation

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