VAFF 2014

Theme: What’s your perspective? 8 events, 1 festival Over 2500 participants /

members

4 days 13 programs 38 films 964 audience members 80 volunteers 4 Vancouver premieres 9 World premieres 2 North American premieres 3 Canadian premieres

360 strategy Campaign External Advertising Social Media Campaign Print & Digital Deliverable

Statistics

Statistics

Screening & Fundraising Party Age: 25-34 & 54-64 ; Female 65% Find out: Friends, Website, SM, WOM, Media,

e-newsletter, community partners Program Des & Support Friends & Family Purchased on website by miles Attendees Retention within last 3 years

Public Funders – City of Vancouver In-kind Sponsors – est. 20,000 value Media Partners – est. 5,000 value Cash Donors

Sponsors & Supporters

VAFF 2015

Believe Connect Engage Support Invest

Theme: Community Community could represent something to which you belong on your living environment, a group that you support, a hobby that you could share, your profession that your could engage, the cause that you believe in, etc...... So, what is the importance of community? Are we part of the Micro-Community or the Community-At-Large?

Sponsorship

Believe Connect Engage Support Invest

Marketing & Sales 360 Marketing & Sales strategy:

Blog / Vlog strategy YouTube strategy (Vine Competitions) Social Media Strategy Media outreach/Media Partners E-newsletter strategy (filmmakers & VAFF fans) Web site strategy Ad Buy (Facebook, YouTube, Retargeting) Digital Advertising sales (website,

e-newsletter, on-screen) Community Partners Group tickets sales Corporate & Event On-Site tickets sales Friends Referral Program tickets sales