presentación comunicación estratégica

La experiencia demuestra que cada uno de nosotros suele entender por

COMUNICACIÓN cosas diferentesY lo que es más grave, cosas diferentes que sirven para resolver cuestiones y

problemas diferentes. El uso que hagamos de la

COMUNICACIÓN dependerá de nuestro propio concepto de

comunicación y de para qué creamos que nos puede servir.

LA COMUNICACIÓN…¿Cuál es el suyo?

• Así, desde el punto de vista sistémico, participamos de una misma realidad, pero la analizamos diferente:POLISEMIA: Pluralidad de significados de una palabra

• Si todos viéramos una misma realidad, no podríamos comunicar.

La Ciencia de la

COMUNICACIÓN

empieza en la

POLISEMIA

ASÍ VEN SU MARCA

Cada uno de forma distinta

(Percepciones)

ASÍ VEN SU MARCACada uno de forma distinta (Percepciones)

La Ciencia de la COMUNICACIÓN

empieza en la POLISEMIA

http://rds.yahoo.com/_ylt=A0WTefQt5K5JrhUA75WJzbkF;_ylu=X3oDMTBqaTFoaGxvBHBvcwMxNwRzZWMDc3IEdnRpZAM-/SIG=1kchpvr6q/EXP=1236284845/**http%3A//images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fei%253DUTF-8%2526p%253DPEPSI%2526fr2%253Dtab-web%2526fr%253Dslv8-msgr%26w=500%26h=375%26imgurl=static.flickr.com%252F29%252F52422387_e941711be1.jpg%26rurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Fjoshuaweiland%252F52422387%252F%26size=158.5kB%26name=Pepsi%2BSign%26p=PEPSI%26type=JPG%26oid=73d2d60cfcb904b4%26fusr=joshuacw%26tit=Pepsi%2BSign%26hurl=http%253A%252F%252Fwww.flickr.com%252Fphotos%252Fjoshuaweiland%252F%26no=17%26tt=648,856%26sigr=11kclkiam%26sigi=11cmj57dn%26sigb=12m2c861h%26sigh=11b7beq3o

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ASÍ VEN SU DESTINO TURÍSTICOCada uno de forma distinta (Percepciones)

La Ciencia de la COMUNICACIÓN

empieza en la POLISEMIA

http://rds.yahoo.com/_ylt=A0WTefdG5q5J_S0BFGWJzbkF;_ylu=X3oDMTBqY2pzbGhoBHBvcwMxMQRzZWMDc3IEdnRpZAM-/SIG=1foc0hnns/EXP=1236285382/**http%3A//images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fei%253DUTF-8%2526p%253DPLAYAS%2526fr2%253Dtab-web%2526fr%253Dslv8-msgr%26w=250%26h=191%26imgurl=img.teoriza.com%252Fblogs%252Fbuscador-playas.jpg%26rurl=http%253A%252F%252Fviajes.teoriza.es%252Fcat%252Fplayas%26size=9.6kB%26name=buscador-playas.jpg%26p=PLAYAS%26type=JPG%26oid=f2c6560720d3e3fa%26no=11%26tt=475,063%26sigr=11349h2pi%26sigi=119he24pa%26sigb=12n110d83

http://www.machupicchu.org/machu_picchu_travel_tourist_information.htm

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ASÍ VEN SU PROFESIÓNCada uno de forma distinta (Percepciones)

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ASÍ VEN SU TRABAJOCada uno de forma distinta (Percepciones)

• Los seres humanos vivimos en un mundo polisémico

• Participamos en un juego de PERCEPCIONES

• “En este mundo traidor nada es verdad ni es mentira, todo es según el color del cristal con que se mira”: Ramón de Campoamor

presentación comunicación estratégica

Education