anÁlisis interno organizacional.docx

Upload: anonymous-djjrez5rub

Post on 05-Jul-2018

226 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    1/25

    “DIPLOMA EN FORMULACIÓN DE PLANES DE AGRO NEGOCIOS”

    “DIPLOMA EN FORMULACIÓN DE PLANES DE AGRO NEGOCIOS”

     

    ASIGNATURA: ANÁLISIS INTERNO ORGANIZACIONAL

    PROFESOR:  ING. ALEJANDRO PEZUA

    TITULO TRABAJO: 

    1. ENCUESTAS DE LA CADENA PRODUCTIVA DE AGUAYMANTO2. SEPTE APLICADO AL PLAN DE NEGOCIO DE AGUAYMANTO3. 5 FUERZAS DE PORTER APLICADO AL PLAN DE NEGOCIO. OPORTUNIDADES Y AMENAZAS DEL PLAN DE NEGOCIO

    E! "#$%$&'$ '#()(*+ ,( %-+ #$(!-/(+ $ (0$#+ ( !+%

    R$!($&'+% $ ESAN "+#:

    1. C(#!+% A!)$#'+ 4$##$#( L&(2. 4+ J$%% C(%%+ R(-#$/3. A!$6 7-!%+& P+)!$'$. G-(&0(#!+ P(#$$% C+#'$/

    S#0+8 25 $ ()#-! $ 291

    C+&'$&-+

    1

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    2/25

    “DIPLOMA EN FORMULACIÓN DE PLANES DE AGRO NEGOCIOS”

    1) ENCUESTAS DE LA CADENA PRODUCTIVA DE AGUAYMANTO........................3

    I. ENCUESTA DE EMPODERAMIENTO PARA LA CADENA PRODUCTIVA DE

    AGUAYMANTO..................................................................................................... 3

    II. ENCUESTA DE EMPODERAMIENTO PARA LA CADENA PRODUCTIVA DEAGUAYMANTO..................................................................................................... 5

    III. ENCUESTA DE EMPODERAMIENTO PARA LA CADENA PRODUCTIVA DE

    AGUAYMANTO..................................................................................................... 7

    IV. ENCUESTA DE EMPODERAMIENTO PARA LA CADENA PRODUCTIVA DE

    AGUAYMANTO..................................................................................................... 9

    V. ENCUESTA DE EMPODERAMIENTO PARA LA CADENA PRODUCTIVA DE

    AGUAYMANTO...................................................................................................11

    VI. ENCUESTA DE EMPODERAMIENTO PARA LA CADENA PRODUCTIVA DE

    AGUAYMANTO...................................................................................................13

    VII. ENCUESTA DE EMPODERAMIENTO PARA LA CADENA PRODUCTIVA DE

    AGUAYMANTO...................................................................................................15

    VIII.ENCUESTA DE EMPODERAMIENTO PARA LA CADENA PRODUCTIVA DE

    AGUAYMANTO...................................................................................................17

    IX. ENCUESTA DE EMPODERAMIENTO PARA LA CADENA PRODUCTIVA DE

    AGUAYMANTO...................................................................................................19

    X. ENCUESTA DE EMPODERAMIENTO PARA LA CADENA PRODUCTIVA DE

    AGUAYMANTO...................................................................................................21

    2) (SEPTE) APLICADO AL PLAN DE NEGOCIO DE AGUAYMANTO FRESCO...... ..23

    3) LAS 5 FUERZAS DE PORTER........................................................................24

    I. RIVALIDAD ENTRE COMPETIDORES....................................................................24

    II. COMPETIDORES POTENCIALES........................................................................24

    III. SUSTITUTIVOS.............................................................................................24

    IV. COMPRADORES.........................................................................................24

    V. PROVEEDORES............................................................................................25

    ; OPORTUNIDADES Y AMENAZAS DEL PLAN DE NEGOCIO..............................................25

    I. OPORTUNIDADES..........................................................................................25

    II. AMENAZAS..................................................................................................25

    5; CONCLUSIONES...............................................................................................2

    2

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    3/25

    “DIPLOMA EN FORMULACIÓN DE PLANES DE AGRO NEGOCIOS”

    1) ENCUESTAS DE LA CADENA PRODUCTIVA DE AGUAYMANTO

    I. ENCUESTA DE EMPODERAMIENTO PARA LA CADENA PRODUCTIVADE AGUAYMANTO

    N+)#$ : G(#0

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    4/25

    “DIPLOMA EN FORMULACIÓN DE PLANES DE AGRO NEGOCIOS”

    S- ; N+ ;

    . >0+&+0$ %'$ $ "#+00-?& +#&-0( + 0+&=$&0-+&(!B

    S- ; N+ ;

    . >KH =$&'(*(% @ $%=$&'(*(% '=+ $& !( "#+00-?&8 $6"!-$ %'$B

    V$&'(*(%:

    P#+00-?& "$#(&$&'$ "+# 1 (+.A!'( $(&( $& #$%0+F0-! (&$*+ (#A0'(!$&'$ $%'(% (#'-0!(+ ( & 0+"#(+# $ % "#+0'+B

    S- 6; N+ ;

    19. >' "#+0'+ %()$% %- $% "(#( $! 0+&%+ &(0-+&(! + -&'$#&(0-+&(!B

    S-8 "(#( "(#( $! 0+&%+ -&'$#&(0-+&(! $& $%,-#('(+.

    II. ENCUESTA DE EMPODERAMIENTO PARA LA CADENA PRODUCTIVADE AGUAYMANTO

    4

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    5/25

    “DIPLOMA EN FORMULACIÓN DE PLANES DE AGRO NEGOCIOS”

    N+)#$ : M+&'(+ G((##(8 A)-(-!

    L(# : J&C?+ %$ -&=+!0#? %'$ $& !( 0($&( "#+0'-=( $ ((@(&'+8 $6"!-$B

    A %+!-0-' $ (-!-(#$%8 $ '#()(*(& =$&-$&+ '+( % "#+00-?&

    2. >C?+ +)'=+ %'$ !( %$-!!(8 $6"!-$ %'$B

    L( 0+&-( 0$&'( 0+& =-=$#+% +&$ ,-0-+% !+% "!(&'+&$%8 "(#( !$+ 0+!+0(#!+% $&0("+ $-&-'-=+.

    3. >C+&+0$ %'$ $ $% &( =$&'(&( 0+$#0-(!B

    SI ; N+ ;

    . >E% #$&'()!$ "(#( %'$ ,(%'( ,+@ !( 0($&( "#+0'-=( $ ((@(&'+8 $6"!-$ %'$B

    SI8 $% #$&'()!$ @ "+#C+&+0KH =$&'(*(% @ $%=$&'(*(% '=+ $& !( "#+00-?&8 $6"!-$ %'$B

    V$&'(*(%:

    E6-%'$& 0,+% 0+"#(+#$% $! "#+0'+.

    5

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    6/25

    “DIPLOMA EN FORMULACIÓN DE PLANES DE AGRO NEGOCIOS”

    F0-! (&$*+ (#T "#+0'+ %()$% %- $% "(#( $! 0+&%+ &(0-+&(! + -&'$#&(0-+&(!B

    S-8 "(#( ((@(&'+ $%,-#('(+ @ $% "(#( 0+&%+ -&'$#&(0-+&(!

    III. ENCUESTA DE EMPODERAMIENTO PARA LA CADENA PRODUCTIVADE AGUAYMANTO

    N+)#$ : C()#$#( R-$!$8 E!-(&(

    L(# : J&C?+ %$ -&=+!0#? %'$ $& !( 0($&( "#+0'-=( $ ((@(&'+8 $6"!-$B

    P+# -&-0-('-=( $ -% ,-*+%8 $ $%'-( (-&-%'#(0-?& $ $"#$%(.

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    7/25

    “DIPLOMA EN FORMULACIÓN DE PLANES DE AGRO NEGOCIOS”

    2. >C?+ +)'=+ %'$ !( %$-!!(8 $6"!-$ %'$B

    A%+0-(0-?& $ "#+0'+#$% $ ((@(&'+ $ 4&0+.

    3. >C+&+0$ %'$ $ $% &( =$&'(&( 0+$#0-(!B

    SI ; N+ ;

    . >E% #$&'()!$ "(#( %'$ ,(%'( ,+@ !( 0($&( "#+0'-=( $ ((@(&'+8 $6"!-$ %'$B

    SI8 $% #$&'()!$ $% "+0( !( -&=$#%-?& $& %-$)#(.

    5. >C+&+0$ %'$ $! (&$*+ (#C+&+0$ %'$ $ "#+00-?& +#&-0( + 0+&=$&0-+&(!B

    S- ; N+ ;

    . >KH =$&'(*(% @ $%=$&'(*(% '=+ $& !( "#+00-?&8 $6"!-$ %'$B

    V$&'(*(%:

    E6-%'$& 0+"#(+#$% $! "#+0'+.

    F0-! (&$*+ (#

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    8/25

    “DIPLOMA EN FORMULACIÓN DE PLANES DE AGRO NEGOCIOS”

    N+ %$ 0$&'( 0+& $& $! '#(&%"+#'$8 $! '#(&%"+#'$ $% 0+& (0H-!(.

    . >A0'(!$&'$ $%'(% (#'-0!(+ ( & 0+"#(+# $ % "#+0'+B

    S- 6; N+ ;

    19. >T "#+0'+ %()$% %- $% "(#( $! 0+&%+ &(0-+&(! + -&'$#&(0-+&(!B

    SC?+ +)'=+ %'$ !( %$-!!(8 $6"!-$ %'$B

    A%+0-(0-?& $ "#+0'+#$% $ ((@(&'+ $ 4&0+.

    !

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    9/25

    “DIPLOMA EN FORMULACIÓN DE PLANES DE AGRO NEGOCIOS”

    3. >C+&+0$ %'$ $ $% &( =$&'(&( 0+$#0-(!B

    SI ; N+ ;

    . >E% #$&'()!$ "(#( %'$ ,(%'( ,+@ !( 0($&( "#+0'-=( $ ((@(&'+8 $6"!-$ %'$B

    SI8 $% #$&'()!$ $% "+0( !( -&=$#%-?& $& %-$)#(8 !( 0+%$0,( $% 0+&%'(&'$ #(&'$ $! (+.

    5. >C+&+0$ %'$ $! (&$*+ (#C+&+0$ %'$ $ "#+00-?& +#&-0( + 0+&=$&0-+&(!B

    S- ; N+ ;

    . >KH =$&'(*(% @ $%=$&'(*(% '=+ $& !( "#+00-?&8 $6"!-$ %'$B

    V$&'(*(%:

    E6-%'$& 0+"#(+#$% $! "#+0'+.F0-! (&$*+ (#T "#+0'+ %()$% %- $% "(#( $! 0+&%+ &(0-+&(! + -&'$#&(0-+&(!B

    9

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    10/25

    “DIPLOMA EN FORMULACIÓN DE PLANES DE AGRO NEGOCIOS”

    S-8 $% "(#( !( "#+00-?& $ ((@(&'+ $%,-#('(+8 $% "(#( 0+&%+ -&'$#&(0-+&(! @&(0-+&(!.

    V. ENCUESTA DE EMPODERAMIENTO PARA LA CADENA PRODUCTIVADE AGUAYMANTO

    N+)#$ : C+0( S(!(/(#8 C(#!+%.

    L(# : J&C?+ %$ -&=+!0#? %'$ $& !( 0($&( "#+0'-=( $ ((@(&'+8 $6"!-$B

    S+@ -&$&-$#+ (#?&++ '#()(*+ $& &( $"#$%( $6"+#'(+#(.

    2. >C?+ +)'=+ %'$ !( %$-!!(8 $6"!-$ %'$B

    L( $"#$%( $6"+#'(+#( $ )#-&+ !( %$-!!(.

    3. >C+&+0$ %'$ $ $% &( =$&'(&( 0+$#0-(!B

    SI ; N+ ;

    . >E% #$&'()!$ "(#( %'$ ,(%'( ,+@ !( 0($&( "#+0'-=( $ ((@(&'+8 $6"!-$ %'$B

    SI8 $% #$&'()!$8 !( -&=$#%-?& $& %-$)#( $% "+0( ( -$#$&0-( $ +'#+% 0!'-=+%8 ($% $(&'$&$# &( 0+%$0,( $% 0+&%'(&'$ #(&'$ $! (+.

    1"

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    11/25

    “DIPLOMA EN FORMULACIÓN DE PLANES DE AGRO NEGOCIOS”

    5. >C+&+0$ %'$ $! (&$*+ (#C+&+0$ %'$ $ "#+00-?& +#&-0( + 0+&=$&0-+&(!B

    S- ; N+ ;

    . >KH =$&'(*(% @ $%=$&'(*(% '=+ $& !( "#+00-?&8 $6"!-$ %'$B

    V$&'(*(%:

    E6-%'$& 0+"#(+#$% %$#+% $! "#+0'+.S "#+00-?& $% &$'($&'$ +#&-0(8 &+ %$ &$0$%-'( $#'-!-/(&'$% %-&'H'-0+%.L( -&=$#%-?& $ %-$)#( $% $&+#8 ( -$#$&0-( $ +'#+% 0!'-=+%.

    D$%=$&'(*(%

    N+ ,(@ 0,(% "$#%+&(% $ -$#(& '#()(*(# $& 0+%$0,(8 @( $ %$ !$% "(( "+# $%'(*+E% A!'( !( -&=$#%-?& $& !( 0+%$0,( $! "#+0'+.E! "#+0'+ $% @ "$#$0-)!$ 0(&+ %$ %+$'$ ( !( "#$%-?&. E% $0-# &+ "$$& %$#0+!+0(+% $& %(0+% 0+& $(%-(( 0(&'-( $& .

    . >A0'(!$&'$ $%'(% (#'-0!(+ ( & 0+"#(+# $ % "#+0'+B

    S- 6; N+ ;

    19. >T "#+0'+ %()$% %- $% "(#( $! 0+&%+ &(0-+&(! + -&'$#&(0-+&(!B

    S

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    12/25

    “DIPLOMA EN FORMULACIÓN DE PLANES DE AGRO NEGOCIOS”

    VI. ENCUESTA DE EMPODERAMIENTO PARA LA CADENA PRODUCTIVADE AGUAYMANTO

    N+)#$ : C,=$/ G+&/(!$%8 D!-+.

    L(# : J&C?+ +)'=+ %'$ !( %$-!!(8 $6"!-$ %'$B

    Y+ -%( $%(##+!!$ !( %$-!!( @ !$+ !( 0$#'--0(0-?& +#&-0( "(#( $! "#+0'+.

    3. >C+&+0$ %'$ $ $% &( =$&'(&( 0+$#0-(!B

    SI ; N+ ;

    . >E% #$&'()!$ "(#( %'$ ,(%'( ,+@ !( 0($&( "#+0'-=( $ ((@(&'+8 $6"!-$ %'$B

    SI8 $% #$&'()!$8 %- )-$& $% 0-$#'+ $ %++% & "(

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    13/25

    “DIPLOMA EN FORMULACIÓN DE PLANES DE AGRO NEGOCIOS”

    . >C+&+0KH =$&'(*(% @ $%=$&'(*(% '=+ $& !( "#+00-?&8 $6"!-$ %'$B

    V$&'(*(%:

    E6-%'$& 0+"#(+#$% %$#+% $! "#+0'+.S$ 0+&+0$ $! (&$*+ $ !( "#+00-?& '$0&--0((.S$ "#+0$ &( =(#-$( (0$"'()!$ (! $#0(+.S$ 0+&+0$ %) "#+0'+% "#+0$%(+% $! ((@(&'+.S "#+00-?& $% &$'($&'$ +#&-0(8 &+ %$ &$0$%-'( $#'-!-/(&'$% %-&'H'-0+%.L( -&=$#%-?& $ %-$)#( $% $&+#8 ( -$#$&0-( $ +'#+% 0!'-=+%.

    D$%=$&'(*(%

    N+ ,(@ 0,(% "$#%+&(% $ -$#(& '#()(*(# $& 0+%$0,(8 @( $ %$ !$% "(( "+# $%'(*+E% A!'( !( -&=$#%-?& $& !( 0+%$0,( $! "#+0'+.E! "#+0'+ $% @ "$#$0-)!$ 0(&+ %$ %+$'$ ( !( "#$%-?&. E% $0-# &+ "$$& %$#0+!+0(+% $& %(0+% 0+& $(%-(( 0(&'-( $& .N+ %$ !+#( 0)#-# !( $(&( $! "#+0'+ %+!-0-'(+.N+ %$ $&0$&'#( ( "$#%+&(% $ %$ (##-$%$& $& -&=$#'-# $& -0,+ 0!'-=+.

    . >A0'(!$&'$ $%'(% (#'-0!(+ ( & 0+"#(+# $ % "#+0'+B

    S- 6; N+ ;

    19. >T "#+0'+ %()$% %- $% "(#( $! 0+&%+ &(0-+&(! + -&'$#&(0-+&(!B

    S

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    14/25

    “DIPLOMA EN FORMULACIÓN DE PLANES DE AGRO NEGOCIOS”

    VII. ENCUESTA DE EMPODERAMIENTO PARA LA CADENA PRODUCTIVADE AGUAYMANTO

    N+)#$ : D$ !( C#/ C,=$/8 E"$#('#-/.

    L(# : J&

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    15/25

    “DIPLOMA EN FORMULACIÓN DE PLANES DE AGRO NEGOCIOS”

    S- ; N+ ;

    . >KH =$&'(*(% @ $%=$&'(*(% '=+ $& !( "#+00-?&8 $6"!-$ %'$B

    V$&'(*(%:

    E6-%'$& 0+"#(+#$% %$#+% $! "#+0'+.S$ 0+&+0$ $! (&$*+ $ !( "#+00-?& '$0&--0((.S$ "#+0$ &( =(#-$( (0$"'()!$ (! $#0(+.L( -&=$#%-?& $ %-$)#( $% $&+#8 ( -$#$&0-( $ +'#+% 0!'-=+%.

    D$%=$&'(*(%

    N+ ,(@ 0,(% "$#%+&(% $ -$#(& '#()(*(# $& 0+%$0,(8 @( $ %$ !$% "(( "+# $%'(*+E% A!'( !( -&=$#%-?& $& !( 0+%$0,( $! "#+0'+.

    E! "#+0'+ $% @ "$#$0-)!$ 0(&+ %$ %+$'$ ( !( "#$%-?&. E% $0-# &+ "$$& %$#0+!+0(+% $& %(0+% 0+& $(%-(( 0(&'-( $& .N+ %$ !+#( 0)#-# !( $(&( $! "#+0'+ %+!-0-'(+.N+ %$ $&0$&'#( ( "$#%+&(% $ %$ (##-$%$& $& -&=$#'-# $& -0,+ 0!'-=+.

    . >A0'(!$&'$ $%'(% (#'-0!(+ ( & 0+"#(+# $ % "#+0'+B

    S- 6; N+ ;

    19. >T "#+0'+ %()$% %- $% "(#( $! 0+&%+ &(0-+&(! + -&'$#&(0-+&(!B

    S

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    16/25

    “DIPLOMA EN FORMULACIÓN DE PLANES DE AGRO NEGOCIOS”

    N+)#$ : D$ !( C#/ A-##$8 L$!@%.

    L(# : J&C?+ +)'=+ %'$ !( %$-!!(8 $6"!-$ %'$B

    S$ %+!-0-'( ( $"#$%(% $ 0$&'(& 0+& !( 0$#'--0(0-?& +#&-0( "(#( $! "#+0'+.

    3. >C+&+0$ %'$ $ $% &( =$&'(&( 0+$#0-(!B

    SI ; N+ ;

    . >E% #$&'()!$ "(#( %'$ ,(%'( ,+@ !( 0($&( "#+0'-=( $ ((@(&'+8 $6"!-$ %'$B

    SI8 $% #$&'()!$8 $% "+0( !( -&=$#%-?& @ '-$&$ $#0(+ $(&(&'$.

    5. >C+&+0$ %'$ $! (&$*+ (#C+&+0$ %'$ $ "#+00-?& +#&-0( + 0+&=$&0-+&(!B

    S- ; N+ ;

    . >KH =$&'(*(% @ $%=$&'(*(% '=+ $& !( "#+00-?&8 $6"!-$ %'$B

    V$&'(*(%:

    E6-%'$& 0+"#(+#$% %$#+% $! "#+0'+.

    1

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    17/25

    “DIPLOMA EN FORMULACIÓN DE PLANES DE AGRO NEGOCIOS”

    S$ 0+&+0$ $! (&$*+ $ !( "#+00-?& '$0&--0((.S$ "#+0$ &( =(#-$( (0$"'()!$ (! $#0(+.L( -&=$#%-?& $ %-$)#( $% $&+#8 ( -$#$&0-( $ +'#+% 0!'-=+%.

    D$%=$&'(*(%

    N+ ,(@ 0,(% "$#%+&(% $ -$#(& '#()(*(# $& 0+%$0,(8 @( $ %$ !$% "(( "+# $%'(*+E% A!'( !( -&=$#%-?& $& !( 0+%$0,( $! "#+0'+.E! "#+0'+ $% @ "$#$0-)!$ 0(&+ %$ %+$'$ ( !( "#$%-?&. E% $0-# &+ "$$& %$#0+!+0(+% $& %(0+% 0+& $(%-(( 0(&'-( $& .N+ %$ !+#( 0)#-# !( $(&( $! "#+0'+ %+!-0-'(+.N+ %$ $&0$&'#( ( "$#%+&(% $ %$ (##-$%$& $& -&=$#'-# $& -0,+ 0!'-=+.

    . >A0'(!$&'$ $%'(% (#'-0!(+ ( & 0+"#(+# $ % "#+0'+B

    S- ; N+ ;

    19. >T "#+0'+ %()$% %- $% "(#( $! 0+&%+ &(0-+&(! + -&'$#&(0-+&(!B

    SC?+ %$ -&=+!0#? %'$ $& !( 0($&( "#+0'-=( $ ((@(&'+8 $6"!-$B

    S+@ &( "$$( $"#$%(#-( 0,+0+!('$#(8 =$&+ %(&+ $! ((@(&'+ $%,-#('(+ "(#($! #$!!$&+8 $%'$ "#+0'+ %$ $ %+!-0-'( & $"#$%(#-+ $ 0+"#( - "$-+.

    17

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    18/25

    “DIPLOMA EN FORMULACIÓN DE PLANES DE AGRO NEGOCIOS”

    2. >C?+ +)'=+ %'$ !( %$-!!(8 $6"!-$ %'$B

    A0'(!$&'$ =$&+ '#()(*(&+ 0+& $"#$%(% $6"+#'(+#(% $ ((@(&'+ $%,-#('(+

    $ 0$&'(& 0+& !( 0$#'--0(0-?& +#&-0( "(#( $! "#+0'+ @ $!!+% $ )#-&(#+&.

    3. >C+&+0$ %'$ $ $% &( =$&'(&( 0+$#0-(!B

    SI ; N+ ;

    . >E% #$&'()!$ "(#( %'$ ,(%'( ,+@ !( 0($&( "#+0'-=( $ ((@(&'+8 $6"!-$ %'$B

    SI8 $% #$&'()!$8 $& 0(&'+ (! "#+0$%(-$&'+ $ $#$!((% @ *(!$(% $ %$ %( "(#( $!#$!!$&+8 '-$&$ $#0(+ $(&(&'$.

    5. >C+&+0$ %'$ $! (&$*+ (#C+&+0$ %'$ $ "#+00-?& +#&-0( + 0+&=$&0-+&(!B

    S- ; N+ ;

    . >KH =$&'(*(% @ $%=$&'(*(% '=+ $& !( "#+00-?&8 $6"!-$ %'$B

    V$&'(*(%:

    S$ 0$&'( 0+& ((@(&'+ $%,-#('(+8 "#+=$&-$&'$ $ $"#$%(% 0+& 0$#'--0(0-?&.E6-%'$& 0+"#(+#$% "(#( -0,+ "#+0'+.

    D$%=$&'(*(%

    N+% %+!-0-'(& #(&$% 0(&'-($% $ &+ %$ !+#( 0)#-# 0+& !( $"#$%( $ &+% "#+=$$

    . >A0'(!$&'$ $%'(% (#'-0!(+ ( & 0+"#(+# $ % "#+0'+B

    S- ; N+ ;

    1!

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    19/25

    “DIPLOMA EN FORMULACIÓN DE PLANES DE AGRO NEGOCIOS”

    19. >T "#+0'+ %()$% %- $% "(#( $! 0+&%+ &(0-+&(! + -&'$#&(0-+&(!B

    S

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    20/25

    “DIPLOMA EN FORMULACIÓN DE PLANES DE AGRO NEGOCIOS”

    3. >C+&+0$ %'$ $ $% &( =$&'(&( 0+$#0-(!B

    SI ; N+ ;

    . >E% #$&'()!$ "(#( %'$ ,(%'( ,+@ !( 0($&( "#+0'-=( $ ((@(&'+8 $6"!-$ %'$B

    SI8 $% #$&'()!$8 @( $ 0$&'+ 0+& '$##$&+ %$)#(+ (0'(!$&'$8 '$&-$&+ ,(%'( 25'+&$!((% $ "#+0'+ "+# ,$0'#$( $& & (+ $ "#+00-?&.

    5. >C+&+0$ %'$ $! (&$*+ (#C+&+0$ %'$ $ "#+00-?& +#&-0( + 0+&=$&0-+&(!B

    S- ; N+ ;

    . >KH =$&'(*(% @ $%=$&'(*(% '=+ $& !( "#+00-?&8 $6"!-$ %'$B

    V$&'(*(%:

    T$&+ '$##$&+ -%"+&-)!$N+ $"$&+ $ "#+=$$+#$%.N+ %$ &$0$%-'( 0,+ (&$*+.

    D$%=$&'(*(%

    E! 0+%'+ $ 0+%$0,( $% 0,(.

    . >A0'(!$&'$ $%'(% (#'-0!(+ ( & 0+"#(+# $ % "#+0'+B

    S- ; N+ ;

    19. >T "#+0'+ %()$% %- $% "(#( $! 0+&%+ &(0-+&(! + -&'$#&(0-+&(!B

    S

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    21/25

    “DIPLOMA EN FORMULACIÓN DE PLANES DE AGRO NEGOCIOS”

    21

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    22/25

    2) (SEPTE) APLICADO AL PLAN DE NEGOCIO DE AGUAYMANTO FRESCO

    S+0-(! E0+&?-0+ P+!

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    23/25

    3) LAS 5 FUERZAS DE PORTER

    APLICADO AL PLAN DE NEGOCIOS CADENA PRODUCTIVA DE AGUAYMANTO

    I. RIVALIDAD ENTRE COMPETIDORES

    4(@ =(#-+% (#-0!'+#$% $ %+& 0+"$'-+#$% -#$0'+% &$%'#+%. C+&%-$#(+% $ %++% $#'$% (&'$% !+% 0+"$'-+#$% "$%'+ $ 0+&+0$+% !(

    "#+00-?& +#&-0( $ ((@(&'+ $ $% $(&(+ "+# !+% 0+"#(+#$% E%'(+% '#()(*(&+ "(#( $ !( (%+0-('-=-( (@$ ( '$&$# $&+% 0+"$'$&0-( -&'$#&(8

    !$+ 0+& !( -&'#+00-?& $ $*+#(% $& $! '$( (#

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    24/25

    V. PROVEEDORES

    N+%+'#+% &+% "#+=$$+% $ ()+&+% +#&-0+% E& &$%'#+ 0(%+8 $%(##+!!(+% &$%'#( "#+"-( %$-!!(.

    E& !( /+&( ,(@ 0,(% '-$&(% $ -&%+%8 !+ $ &+% ( +"0-+&$% $ "#$0-+% @0+&-0-+&$%8 (! -# (=(&/(&+ $& !( (%+0-('-=-(8 $*+#(#$+% &$%'#( $#/( 0+& !+%"#+=$$+#$%8 $ "+# (,+#( $% MEDIA.

    ; OPORTUNIDADES Y AMENAZAS DEL PLAN DE NEGOCIO

    I. OPORTUNIDADES

    1. T#('(+ $ !-)#$ 0+$#0-+

    2. $&(% 0+&-0-+&$% 0!-'-0(%3. E%'()-!-( $0+&?-0(. R$0+&+0--$&'+ $! =(!+# &'#-0-+&(! $! ((@(&'+5. A!'+

  • 8/15/2019 ANÁLISIS INTERNO ORGANIZACIONAL.docx

    25/25

    S#$%$&'& $*+,%'& &- &/%,,+--+ & -% &'0#&/%/ % *,+#0+,&/

    &$*,&/%,+/ #& &/' '+-#0,%+/ &' -% 0%&'% *,+#0% *+,#& '+/

    %#%,% % &/%,,+--%, &- +,6+'& & '#&/,+ *-%' & '&+0+ /&% #'

    8+.

    I$*+,%'& &- &/%,,+--+ &- SEPTE ("!-0(+ (! "!(& $ &$+0-+ $ ((@(&'+

    +&$ !( =-()-!-( $ !+% $&+$% -$#$&'$% &+% (@( ( ('$##-/(# &$%'#+% "!(&'$(-$&'+%@ %()$# %- %+& =-()!$% + &+.

    5 FUERZAS DE PORTER ("!-0(+ (! "!(& $ &$+0-+ &+% (@( ( 0+&+0$# &$%'#+ $&'+#&+

    "(#( & '#( $%'#('$-( 0+& 0+&+0--$&'+% % 0!(#+% %+)#$ $! &$+0-+. OPORTUNIDADES Y AMENAZAS $! "!(& $ &$+0-+ &$0$%(#-+ "(#( 0+&+0$# @ 0+&+0$#&+%

    +&$ $%'(+% "+%-0-+&(+% @ 0++ %$# &$%'#+ 0+"+#'(-$&'+ $&'$ !+ "+%-'-=+ @&$('-=+.