presentación e-commerce wk 1

8/3/2019 Presentacin E-Commerce Wk 1

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S E P T 2 0 11

E-Commerce


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Christian Jimnez W H O I S H I M ?


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S E P T 2 0 11

Aim of the Course

To promote the s tuden ts abi l i t y to analyze,des ign and const ruct commercia l iza t ions t ra tegies for products and services throughthe In ternet .


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ORALPRESENTATIONS

20%

CASES OR APPLICATIONS

30%

FINAL CASE 30%BLACKBOARD

PARTICIPATION 15%

ULACITEVALUATION

5%

EVALUATION METHODOLOGY


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W elcome to E Commerce

Began in 1995From a s tanding s tar t to $224 B i l l ion Re ta i l

B usiness and $3 .4 t r i l l ion B 2 B .Change in bus iness-markets -consumer

behaviors-economies-wor ld

Pla t form for serv ices and capabi l i t iesimposs ib le in the phys ica l wor ld .


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Tradi t ional B usiness and new business arepar t ic ipat ing .New managers need a thoroug h grounding in

e-commerce.


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New managers must understand:E-commerce bus inessInternet TechnologySocia l and Legal Context

Economic and business forces dr iv ing e-commerce.


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Relat ionship wi th :Suppl iersCustomersCompet i torsPar tners


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Changes in :Advert is ingMarket ingSalesProduct Design


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Product ionFinanceInformation SystemsLogis t ics

CostsSupply Chain


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E-commerce i s not for easy Commerce

Socia l and Lega l Impl ica t ions


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Concept

E-commerce i s buying and se l l ing productsand services over e lec t ronic sys tems such asInternet and other computer ne tworks .


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Concept

Elect ronic funds t ransfer Supply Chain ManagementInternet Market ingOnline Transact ion Processing

Elect ronic Data In terchange (EDI)Inventory Management Systems


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History

Late 70s :Star ted as commerce t ransac t ions :Elect ronic Data Transfer Elect ronic Funds Transfer

Purchase ordersInvoice Del ivery


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History

8 0s :Credi t Cards

AutomatedTeller Machines (ATM)Telephone Banking

Air l ine Reservat ion


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History

90s :Tim Berners-Lee invented the www browser Turned www from Academic to BusinessCommerce on the In te rne t p rohib i ted un t i l 1994

by NSF (Nat iona l Sc ience Foundat ion)


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History

2000s :Thousands of companies a round the Wor ld

offered thei r services through the WWW.

People can buy and se l l p roducts and s erv icesus ing secure pro tocols and payment se rv ices .


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B usiness Applications

Docume nt au tomat ion in supp ly cha in and log i s t i c sAl lowsM i n i m i z e d a t a e n t r yR e d u c e t i m e s p e n t p r o o f r e a d i n g

R e d u c e t h e r i s k o f a h u m a n e r r o r S a v i n g s d u e l e s s p a p e r h a n d l i n g : D o c u m e n tl o a d i n g a n d s t o r a g e , D i s t r i b u t io n , P o s t a g e ,S h i p p i n g , t e l e p h o n e , w a s t e . .


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History


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Domest ic and Internat ional Payment systemsCredi t CardsDebi t Cards

Direct Credi tsDirec t Debi tsAutomated Tel les Machines G lobal ly


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Instant Messaging

real-time direct text-based communication between two or more people usingpersonal computers or other devices, along

with shared clients .


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Automated On Line Assis tants

program that uses artificial intelligence to providecustomer service or other assistance on a website .24/7

Louise(PayPal)T ogether, the agents are having, onaverage, 650K conversations permonth with PayPal customers. T heagents direct a huge number of queries away from the PayPal callcenters, while still providingimportant information to theirusers.


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Online shopping and order t racking

is the process whereby consumers directly buy goods orservices from a seller in real-time, without an intermediary service, over the Internet .24/7


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Online B anking ( In ternet B anking)

allows customers to conduct financial transactions on asecure website operated by their retail or virtual bank .Transact ionalPaying bi l l s

Wire t ransfer Apply for a loanNew account


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Online B anking ( In ternet B anking)

allows customers to conduct financial transactions on asecure website operated by their retail or virtual bank .Non t ransact ionalOn l ine Statements

View recent t ransact ionsView images of pa id cheques


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Online Off ice Sui tes

is a type of office suite offered by websites in the form of software as a service .allows people to work together worldwide 24/7, thereby

leading to international web-based collaboration and

virtual teamwork .


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TeleConferences

live exchange and mass articulation of information amongseveral persons and machines remote from one another butlinked by a telecommunications system .Audio

VideoData


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Electronic Tickets

may be issued by an airline,in road, urban or rail public transport ,entertainment.


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Case Application

ROWE

Results Only Work Environment

presentación e-commerce wk 1

Documents