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DON, SKYLER, ENXI, NATE TEXAS TRIUMPH

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Page 1: APEX PRESENTATION.pptx

DON, SKYLER, ENXI, NATE

TEXAS TRIUMPH

Don Gates
Change this graph
Nate Annen
"build a model to determine which customers are...."
Nate Annen
We might not need this slide (unless we change narrative to accommodate the loyalty rewards)
Nate Annen
Is this supposed to be on the previous slide?
Nate Annen
Nick mentioned in his email combining this slide with the following two (which theoretically could work) but this looks great too
Nate Annen
ask "so what" for every slide - professional skepticism
Don Gates
Can someone understand this slide in 15 seconds?
Don Gates
Restructure the graph and put labels on it to make fast growing regions more noticeable.
Skyler Aspegren
Add numbers to make it more concrete
Page 2: APEX PRESENTATION.pptx

WHY TEXAS? - LAND

268,820 square miles

Page 3: APEX PRESENTATION.pptx

WHY TEXAS? - POPULATION GROWTH

Page 4: APEX PRESENTATION.pptx

WHY TEXAS? - HOUSE DEVELOPMENT

Page 5: APEX PRESENTATION.pptx

INCREASE MARKET SHARE

Page 6: APEX PRESENTATION.pptx

WHERE WE ARE – TOTAL IIF

Page 7: APEX PRESENTATION.pptx

THE FOCUS - SOURCE OF GROWTH

Increased Homeowners IIF

Renewal IIF New IIF New IIF

Page 8: APEX PRESENTATION.pptx

WHERE WE ARE – NEW IIF

Skyler Aspegren
What does this Slide Mean?
Page 9: APEX PRESENTATION.pptx

WHERE WE WILL BE - 2.1% GROWTH

Skyler Aspegren
Use Model to explain how we got projected growth
Don Gates
Go more in depth and explain our 2.1%
Skyler Aspegren
Show what the graphs mean
Page 10: APEX PRESENTATION.pptx

WHERE WE HOPE TO BE

Current IIF: 1,711,279

Projected 2016: 1,748,597

Goal: 1,796,843

Difference: 48,246

Page 11: APEX PRESENTATION.pptx

THE OBJECTIVE

We are going to aggressively expand Allstate’s Texas market through a fast paced customer acquisition strategy, focusing our efforts in areas with low Loss Ratios, high Retention Rates, and

low Applications per Agent.

Page 12: APEX PRESENTATION.pptx
Don Gates
Come up with a baseline that takes into account fluctuations and multiple years for each region (don't just use the last year)
Page 13: APEX PRESENTATION.pptx

REGIONAL RANKINGS

Loss Ratio Retention Apps Per Agent

5yr avg. Rank 5yr avg. Rank 5yr avg. Rank

Austin 30.6 1 87.4 6 29.9 7

Fort Worth 39.1 3 89.2 4 29.6 6

Dallas 36.8 2 88.5 5 27.9 5

San Antonio 40.3 4 90.6 3 24.2 4

Amarillo 51.1 6 93.3 1 19.4 3

El Paso 45.4 5 91.8 2 19.0 2

Houston 75.9 7 82.1 7 18.7 1

Texas 43.5 89.2 25.1

Page 14: APEX PRESENTATION.pptx

SCORING ALGORITHM - EXPLANATION

● A region earns points proportionate to its score on ranking metrics

● Region is assigned goals based on percentage of total score in Texas

.5 (100 LOSS RATIO)

.4 (RETENTION RATE 80)

.1 (30 APA)

Page 15: APEX PRESENTATION.pptx

REGIONAL SCORES

Loss Ratio Retention APA Score Percentage

Austin 30.02 87.52 29.33 38.065 17.49%

Dallas 36.7 88.29 27.86 35.18 16.17%

San Antonio 41.28 90.9 24.33 34.287 15.76%

Fort Worth 39.97 89.44 30.27 33.764 15.52%

El Paso 46.35 91.91 18.98 32.691 15.02%

Amarillo 52.12 93.37 19.79 30.309 13.93%

Houston 77.4 82.08 18.32 13.3 6.11%

.5 .4 .1 217.596 100.00%

Page 16: APEX PRESENTATION.pptx

TARGET GOALS

REGION GROWTH GOAL 2015 YE IIF 2016 GOAL GROWTH %

Austin 14968 242,168 257136 6.18%

Dallas 13833 231,858 245691 5.97%

San Antonio 13482 291,389 304871 4.63%

Fort Worth 13276 310,254 323530 4.28%

El Paso 12854 214,820 227674 5.98%

Amarillo 11918 280,019 291937 4.26%

Houston 5229 140,770 145999 3.72%

● 5% Goal = 85,564 new IIF

● Region’s Growth Goal = 85,564 x Scoring%

Skyler Aspegren
Go in depth explaining how we want to assign weights, how our formula explains different weights
Page 17: APEX PRESENTATION.pptx

CUSTOMER SENTIMENT

Page 18: APEX PRESENTATION.pptx

REFERRAL BONUS

Page 19: APEX PRESENTATION.pptx

EFFICIENCY OF ONLINE PURCHASE

● Three Tabs + Popup windows

● A total of 23 questions

● Two Tabs● A total of 19 questions

Page 20: APEX PRESENTATION.pptx

ESTIMATED IMPACT

Page 21: APEX PRESENTATION.pptx

ESTIMATED COST - EX. AUSTIN

Nate Annen
We could make this aesthetically better, I think if we stacked all the values on their own lines and had the multiplication symbols on the left
Page 22: APEX PRESENTATION.pptx

CATEGORY 1:AUSTIN, DALLAS, FT WORTH

Regions with VERY LOW loss ratio, but high APA and average retention

Growth will be harder to achieve, but will be more

profitable

Page 23: APEX PRESENTATION.pptx

CATEGORY 2:SAN ANTONIO, AMARILLO, EL PASO,

Average Loss Ratio, Higher than normal Retention and Low

APA make these regions easy targets for growth.

While they will not be quite as profitable as

other regions, acquiring new business and keeping

it will be easier than Category 1 regions

Page 24: APEX PRESENTATION.pptx

CATEGORY 3:HOUSTON Growth in Houston is high

risk for multiple reasons!

High Loss Ratio and Low Retention

The only reason we suggest growth in this region is to maintain a presence, especially

against other competitors.

Page 25: APEX PRESENTATION.pptx

CONCLUSION - GOALS

Region Growth Goals

Austin 6.22%

Dallas 5.99%

San Antonio 4.62%

Fort Worth 4.28%

El Paso 5.95%

Amarillo 4.21%

Houston 3.75%

We will reach our overall goal of 5% homeowner growth focusing on aggressive expansion of areas with low Loss Ratios, high Retention Rates, and low

Applications per Agent.

Page 26: APEX PRESENTATION.pptx

Reference

• How do people choose their insurance plan? http://www.finweb.com/insurance/how-do-people-choose-their-home-insurance-company.html#axzz40LaxpSEJ

• Quick Facts: Resident Demorgraphic https://nmhc.org/Content.aspx?id=4708

• How does Web page affect conversions: http://www.webperformancetoday.com/2014/04/09/web-page-speed-affect-conversions-infographic/

• House Developement and Population Data https://www.google.com/publicdata/directory

• Houston Area Developmenthttps://blog.allstate.com/buying-a-new-home/