itc mos presentation

8/4/2019 ITC MoS Presentation

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ITC LIMITED : ROLE OF SERVICES



ITC

FMCG

Paperboards

and

Packaging

Agri BusinessInformation

TechnologyHotels

Corporate

Philanthropy



ITC HOSPITALITY BUSINESS

“Nobody Gives You India Like We Do”.



CATEGORIZATION OF ITC

GROUP OF HOTELS

ITC Hospitality

ITC Hotels-Luxury Collection

WelcomHotels Fortune Hotels WelcomHeritage



ITC’S HOTEL BUSINESS

Target Market & Positioning:

Category Brand PositioningLuxury ITC Hotel: Luxury Collection "Mansions of Luxury"

Upper upscale WelcomHotel: Sheraton "Passion for Quality"

Upscale - mid-scale Fortune Hotels "Promise of True Value"

Heritage WelcomHeritage "Unique Experiences"



STRATEGY EMPLOYED

ITC

Customer

Delights &

experience

Performanceat your best

Relationship

built on Trust

Competencies

With over 100 hotels in more than 90 destinations, ITC Hotels has set new standards of

excellence in the hotel industry in Accommodation, Cuisine, Environment and Guest Safety.



OUTCOME OF THE STRATEGY

VISION 2020 OF ITCWELCOMEGROUP:

To build multinational hotel management chain and also assets

owing company. By 2020 their target is to achieve 250 properties

over the globe.

Outcome of the Strategies:

ITC-Welcomgroup : a leading hotel chain in India

• Established presence in key business locations

• Over 6000 rooms under 4 distinct brands

Fastest growing hotel chain with highest operating efficiency

(PBDIT/Net Income @ 40%) amongst the 3 leading chains



AGRI-BUSINESS : E-CHOUPAL

'e-Choupal is a market-led business model specifically

designed to tackle the challenges posed by the unique

features of Indian agriculture - fragmented farms, weak

infrastructure and the involvement of numerous

intermediaries, among others.

Rural India’s largest Internet-based intervention.

Over 40,000 villages linked through 6500 e-Choupals

servicing over 4 million farmers

Distinctive sourcing capability for ITC’s Foods business

Ease of replicability and scalability

Organizational commitment.



DIFFERENT CHOUPALS

Farmer Empowerment

Choupal Saagar

Choupal Fresh

Chuopal Pradarshan Khet

Customer Centric Approach

Marine Products

Processed Fruits



Higher

Investment

Higher

productivity

Strong

markets

Higher Value

Addition

High

Margins

High Risk

Taking

ability

DEFINING THE NEED – WHAT WERE

THEY TARGETING?

Lower

Investment

Lower

productivity

Weak

markets

Lower

Value

Addition

Lower

Margins

Low

Risk

Taking

ability

Introducing

Information,

Best

Practices and

Support

Vicious Cycle



E-CHOUPAL PROCESS AT A GLANCE

Sanchalak

Villag e

ITC

ITC LocalHub

VSAT/ InternetInformation Flow

SamyojakPhysical Flow

Agricultural Best-Practices, Weather, FAQ’s

Prices

Produce

Aggregated demand for inputs

Agricultural Inputs

Information from the ‘trenches’

Ideas for new products and services

VirtuousCycle



E-CHOUPAL: STRATEGIC THRUST

Procurement: cost & quality optimization

• strategic sourcing support to the Foods business (support creation of verticals in wheat, soya, corn,

potato etc.)

• cost-effective sourcing for exports/domestic external business

Rural Distribution• ‘last mile connectivity’ and Improved Supply Chain: 100 partnering companies

• diverse range of goods/services: FMCG, consumer durables, agri-inputs, paid extension services etc.

Financial Services

• insurance (focus: weather)

• credit (focus: Kisan Credit Card scheme)

Rural retail• 24 Choupal Saagars operational

Access to market intelligence – Real time information access leading to an enhanced and

more realistic Price Discovery.

Goodwill & Positive Public Opinion

itc mos presentation

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