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Tata Motors set to launch

electric Indica, Ace in Europe


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INTRODUCTION

Environmental impact due to pollution and peak oil has led

to renewed interest in an electric transportation

infrastructure.

The electricity can be stored on board the vehicle using

a battery, flywheel, or super capacitors.

Advantage of electric vehicles is regenerativebraking and suspension; their ability to recover energy


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The company is the world's fourth largest truck

manufacturer, the world's second largest bus manufacturer,

and has 19 companies across UK.

1st vehicle rolled out in 1954, Tata Motors has produced

and sold over 4 million vehicles in India.

Tata Motors is a dual-listed company traded on boththe Bombay Stock Exchange, as well as on the New York

Stock Exchange.


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Tata Motors in 2005, was ranked among the top 10

corporations in India with an annual revenue exceeding

INR 320 billion.

In 2010, Tata Motors surpassed Reliance to win the coveted

title of 'India's most valuable brand' in an annual survey

conducted by Finance and The Economic Times.

International market sales for 2010-11 was 412460 units

Domestic market sales for 2010-11 was 667847 units


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Tata Indica

Hatchback automobile range

It is the first passenger car from Tata Motors and is alsoconsidered India's first indigenously developed passenger

car.

As of August 2008, more than 910,000 Indicas wereproduced. The annual sales ofIndica has been as high as144,690 units in 2006-07.

Current monthly sales ofIndica is around 8000 units. Themodels have also been exported to Europe, Africa andother countries since late in 2004.


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Tata Indica Vista

The Indica Vista was unveiled at the 9th Auto Expo in NewDelhi. The Indica Vista was built on a completely newplatform and shares nothing with the existing Indica.

The version is bigger than the previous Indica, it is3,795 mm (149.4 in) long with a wheelbase of 2,470 mm(97.2 in).

The Indica Vista has two new engines, a 1.3 L Quadra Jet

common rail direct injection diesel and a 1.2L Safire MPFI VVT petrol engine.

It is also available with the 1.4L TDi(Turbo Diesel).


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Tata Indica Vista EV

Electric versions of the Indica Vista by the name Indica VistaEV (Electric Vehicle) is scheduled for launch in UK in2011. The electric vehicle will be based on the Indica Vista.

Once charged, the car can travel up to 177 kilometers on itsfull electric motor. It can attain a maximum speed of110kph.

It accelerates from zero to 60 in 9 seconds. The car is

powered by a 55kw Permanent-magnet electric motor anda 26.5 kwh Lithium Polymer battery.


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Tata EV will have power windows, power steering, air

conditioning and central locking.

TMETCs designers packaged the Indica Vista electric drivesystem within the envelope of an ICE base vehicle

They have packaged the battery in a way that minimises

loss of interior space in a car.


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Indica Vista EV Specification

Body type: Hatchback

Number of seats: 4

Max. Speed: 65mph (104kmh)

Estimated Max Range: 100 miles (European combined drivecycle)

Time to charge from flat to 100%: Approximately 8 hours

Insurance group: Insurance included in rental cost

Drive system: Front wheel drive, Permanent magnet

synchronous motor and drive


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Vehicle Dimensions

Length: 3,795 mm

Width: 1,695mm

Height: 1,550mm

Luggage capacity (Litres): 200 litres

Vehicle Weight: 1,291Kg

Motor & Batteries

Motor -Max power: 50kW

Motor- Max Torque: 157 Nm


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Gears (if applicable): Single speed e-drive

Battery type: Super Polymer Lithium-ion

Battery total energy capacity: 26.5kWh


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Motors supplied by TM4 (Hydro-Quebec)

The motor has maximum power output of 120kW (37kWcontinuous) and 170Nm peak torque (60Nm continuous).

The unit weighs 26kg, and has a maximum 4.6kW/kgpower-to-weight ratio. The motor has a target of 96%efficiency at normal speed.

The Indica Vista complete electric drive system has anintegrated power distribution unit and motor controller,and weighs 71kg.


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The Vista EV used only 36 percent of its battery power for a

60 mile route.

The energy cost of the Vista EV was just 1.35 as comparedto petrol or diesel version of the car which costs 6.17 or

4.80 .

The success at the 2010 RAC Brighton to London FutureCar Challenge.


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Electrovaya joined hands with TMETC and MiljGrenland to manufacture lithium-ion SuperPolymerbatteries for the Indica EV.

Tata lined up a second supplier, Korean companyEnergy Innovation Group (EIG) to deal with immediatebattery needs.

The EIG contract envisions supply of up to 2 millionlarge formats cells and associated parts and servicesbetween 2010 and 2012.


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Tata Motors is conducting feasibility study to determinedemand for EVs in the domestic market.

Norway, Denmark,UK and Sweden are inclined towards

electric vehicles where infrastructure is already in place.

The companys has not taken a decision for domesticmarket since infrastructure is not enough.

The car will be launched in Norway, Denmark and the UKwithin few months.


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Tata selected Norway and Denmark for EV marketing

because the tax on ICE vehicle is as same as EV price.

For the Indian market, the most likely influence on Tataslaunch decision is price.

The Indian market is price sensitive and EVs come with a

price tag as twice the ICE price due to the cost of the EV'sexpensive batteries.


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The price is 25,862 , subsidised down to 24,000 by the

government.

The company is keen on an UK due to Alternative FuelsInfrastructure Grant Programme by government

Tata is supplying 25 of the 110 vehicles in the UK's largest

trial of low emission vehicles, the CABLED Project. Theproject is to collect usage data on the cars.


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To make the product attractive enough for a customer to

purchase, this depends upon the chosen mission for the

product.

In this case benchmarking may need to be against

unconventional benchmarks such as alternative transport.

Another issue which Tatas EV designers are taking intoaccount (and which applies to all EVs) is the capability of

the electric motor.


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Tata Motors said that a total of 12 units will be launched onEuropean streets in the year 2011.

The company will produce only 100 units of this car in year

2011, with a team of only 25 experts and workers.

It will ramp-up its manufacturing capacity to up to 1,500cars per year.

The electric car has won two awards . One for the MostEconomic Small Passenger EV and the second for Mosteconomical and environment friendly small passenger EV.


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Tata Ace

The Tata Ace, India's first indigenously developed sub-oneton mini-truck, was launched in May 2005.

It created a new market segment termed the small

commercial vehicle (SCV) segment.

Ace rapidly emerged as the first choice for transporters andsingle truck owners for city and rural transport.

By October 2005, LCV sales of Tata Motors had grown by36.6 percent to 28,537 units due to the rising demand forAce.


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The Ace was built with a load body producedby Autoline Industries.

By 2005, Autoline was producing 300 load bodies per day

for Tata Motors. Tata Ace ( Apka Pyaara Chota Hathi )

Ace is still a top seller for TML with 5 lakh units sold to date(June 2010). The new vehicle was a big hit selling 100,000in just 20 months.

Ace has been exported to European, South American andAfrican countries and all-electric models are soldthrough Chrysler's Global Electric Motorcars division.


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Tata Ace EV

The Tata Ace EV boasts to be the first electric mini truck in

the world.

Ace EV is the second electric vehicle to be launched in U.K.Market by Tata Motors.

The Tata Ace EV offers the real practicality of a small half-

ton chassis cab, with the benefits of a low-cost, highly-efficient all electric drivetrain.


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Ace EV Mini Truck Specification

Body Type

All Steel Chassis Cab with customer specified flat bed drop

Side / tipper / box van load body options

Number of Seats: 2 Maximum Speed: (mph and km/h) 25 mph (40 km/h)

electronically limited

Estimated Maximum Range

25 miles (40 km) European Combined Drive Cycle

30 miles (50 km) Constant 20mph (32 km/h)


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Overall Length x Width x Height: 3,800 x 1,500 x 1,830 mm

Load bed Dimensions Length x Width: 2,200 x 1,500 mm

Payload: 500 kg

GVW: 1550 kg

Motor Maximum Power (10 sec) 25 kW

Motor Maximum Torque 75 Nm

Drive System

Rear wheel drive

Permanent Magnet DC Motor and Drive


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Gears: Single Speed e-Drive

Battery Type 10 x 8 Volt Gel filled Lead Acid

Battery Total Energy Capacity 85 Ah @ 75 A

Time to Charge from Flat to 100%: Approximately 8 hour


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The electric versions of the Ace pick-up are at advanced

stage of development and has been displayed at Zaragosa

in 2008.

Tata Motors is planning to launch the Ace EV (Electric

Vehicle) in the U.K. market.

The Tata Ace electric will be approximately in the range of13,000-14,000 when it will be launched.


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Ace is targeted for small goods transportation only in the

local or nearby area.

Tata Ace will be mainly used in universities campus, parksand other companies that require shifting or carrying

materials .

Tata Ace will reduce the CO2 by almost 50 percent incontrast to other gas powered similar vehicles from other

manufacturers

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