formato del plan

8/18/2019 Formato Del Plan

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1

PLAN DE NEGOCIO PARA LAINDUSTRIALIZACIÓN DE

GALLETAS NUTRITIVAS Y

COMERCIALIZACIÓN

“NUTRICRUNCH”

2015

INGENIERIA INDUSTRIAL


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“Año del Desarrollo Rral ! la Se"r#dad Al#$e%&ar#a”UNIVERSIDAD NACIONAL 'OS( )AUSTINO S*NCHEZ CARRIÓN

ACULTAD DE INGENIERIA INDUSTRIAL, SISTEMAS E

IN ORMÁTICA

E.A.P. INGENIERÍA INDUSTRIAL

T+TULO DE LA MONOGRA)+A DE INVESTIGACIÓN,

PLAN DE NEGOCIO PARA LA INDUSTRIALIZACIÓN DEGALLETAS NUTRITIVAS Y COMERCIALIZACIÓN

“NUTRICRUNCH”

DOCENTE,

ING.

CURSO, PROCESOS DE MANUFACTURA II

INTEGRANTES, HUANCA TREJO, MARYCRUZ LYLY VEGA SOTO, SOFÍA CRISTINA

Ha-.o / Per02015

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DEDICATORIA

A nuestrs !"#res !r "!$"rns en t# % &uene'es(t")s !"r" %" re"%(*"'(+n#e este tr""- $ !r %" r"n"'t(tu# &ue t(enen "% /"%r"r %ses0uer*s &ue tu/()s &ue 1"'er !"r" 'u)!%(r 'n nuestrs#eeres #e estu#("ntes.

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AGRADECIMIENTO

A %s #'entes !r r(n#"rns t#s sus 'n'()(ents. A nuestrs !"#res !r

"!$"rns en nuestr" 0r)"'(+n !r0es(n"%. A %" un(/ers(#"# Js2 F"ust(n

S3n'1e* C"rr(+n !r "$u#"rns " re"%(*"rns ') (nen(ers (n#ustr("%es.

INTRODUCCIÓN

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CIASU S.A.C., ser3 un" (n#ustr(" #e r"n tr"$e'tr(" en Hu"'1 #e#('"#" "

%" 0"r('"'(+n $ ')er'("%(*"'(+n #e un" r"n /"r(e#"# #e "%%et"s ')4

C1("M"n, 5u(nu"S)(%e, et'. 1e'1"s #e "%()ents nutr(t(/s $ s"%u#"%es $ 'n

(nsu)s #e '"%(#"#.

CIASU S.A.C., 1" /(st !r 'n/en(ente (n('("r un !r'es #e e6!"ns(+n,

)e#("nte %" ')er'("%(*"'(+n #e sus !r#u'ts en t(en#"s &ue %%e/"r3n !r

n)re 7Nutr(Crun'18.

L" estr"te(" #e CIASU S.A.C. es %" #e 0re'er "%%et"s &ue se"n

')!et(t(/"s 'n %"s tr"#('(n"%es, "#!t"n# %s usts $ !re0eren'("s #e%

)er'"# )et". Pr % t"nt, %" e)!res" t(ene &ue #es"rr%%"r !rue"s #e

)er'"# $ #(se9"r estr"te("s &ue %e !er)(t"n "0("n*"rse entre %" !re0eren'("

#e %s 'nsu)(#res.

Deter)(n"r &u2 '"r"'ter:st('"s $ !r!(e#"#es t(enen &ue tener %s

!r#u'ts $ e% se)ent "#e'u"# !"r" un" (ntr#u''(+n e0('"*. E%

%"n*")(ent #e% !r#u't ser3 e% !r!+s(t #e un !%"n #e )"r;et(n &ue

"r"nt('e %" e6!%t"'(+n #e %"s /ent"-"s ')!et(t(/"s #e %" e)!res" $ e% entrn

#e% )er'"#, "s: ') un uen )"ne- #e %"s 1err")(ent"s #e )"r;et(n, &ue

0(n"%)ente 'ntr(u$" " %" rent"(%(#"# #e %" e)!res" $ 're"r un" ()"en

#ur"#er" #e %" e)!res".

5


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CONTENIDO

INTRODUCCION

RESUMEN EJECUTIVOI. INFORMACI.Rese9" 1(st+r('" #e% ne'(I.?.N)re #e% Ne'([email protected](s(+n #e% Ne'(I..M(s(+n #e% Ne'(I.B.Deter)(n"'(+n #e %s -et(/s #e% ne'(I..Estru'tur" r"n(*"'(n"%

II. PLAN OPERATIVO Y COSTEOII.>. D(se9 #e% !r#u'tII.?. Pr'es #e !r#u''(+nII.@. CstsII.. D(str(u'(+n #e% es!"'( #e% 3re" #e% tr""-

III. ESTRATEGIA DE MERCADOIII.>. Persn" '%(enteIII.?. Pr#u'tIII.@. Pre'(III.. P%"*"III.B. Pr)'(+n

IV. ANLISIS DE PLANIFICACI. P%"n #e /ent"s en un(#"#es

IV.?. P%"n #e /ent"s /"%r(*"#IV.@. P%"n #e 'sts $ "stsIV.. P%"n #e (n/ers(+n $ 0(n"n'(")(entIV.B. F%u- #e '"-" !r$e't"#

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7/43

RESUMEN E'ECUTIVO

E% !%"n #e ne'(s " e%"r"r es un" t(en#" #e "%%et"s nutr(t(/"s %%")"#"

7Nutr(Crun'18 &ue se u('"r3 en A/. E'1en(&ue Hu"'1 $" &ue es un" *n"

'er'"n" "% 'entr #e %" '(u#"#, 'u$ n)re #e %" e)!res" ser3 7CIASU

S.A.C.8. Ls !r#u'ts &ue se 0ert"r3n sn "%%et"s 1e'1"s " "se #e '1:",

&u(nu", ;(('1", t"r(, s$", et' 'u$"s )"r'"s #e %s !r#u'ts ser3n

7C1:"M"n8, 75u(nu"S)(%e8, et'. Se /en#er3n "%%et"s " "se #e 'ere"%es $

"%()ents r(un#s #e% Per 'ntr(u$en# 'n %" s"%u# #e %"s !ersn"s.

L" (n#ustr(" en %" &ue ')!et(re)s es un" &ue e6(ste #es#e 1"'e "9s, un"

(n#ustr(" '%3s('". Cn este !r#u't tr"t")s #e #(0eren'("rns #e %"

')!eten'(" #e e)!res"s !r#u'tr"s #e "%%et"s &ue e6(sten en %" *n", $"

&ue ser(")s %" n('" t(en#" 'u$ !r#u't este #est(n"# " %"s !ersn"s &ue

#ese"n 'u(#"r su s"%u#.

Nuestr" )et" es /en#er " %"s !ersn"s #("2t('"s t"nt ') " %"s !ersn"s

&ue n !"#e*'"n est" en0er)e#"# $ " %s n(9s, $" &ue este !r#u't es #e

'nsu) ener"% $ se !ue#e 'nsu)(r " 'u"%&u(er 1r" #e% #:".

Es ()!rt"nte es nuestr (n0r)e 1"%"r sre e% )er'"# )et", "'3 es #n#e

n"'e nuestr" !rtun(#"# )3s 0uerte, ') %" e)!res" &ue #es"rr%%"re)s

"n n e6(ste !"rt(re)s #es#e 'er, est ns 1"'e en0rent"rns "% r(es #e

"'e!t"'(+n #e% )er'"#.

E% !r$e't " s()!%e /(st" se "!re'(" 0"'t(%e 'n )u$ "-"s !r"(%(#"#es #e

0r"'"s, %ue #e 1"'er e% estu#( #e )er'"# tu/()s resu%t"#s +!t()s

#e !r#u'(r este !r#u't $ !ner en )"r'1" %" e)!res".

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I. INFORMACIÓN SOBRE EL NEGOCIO

121 Reseña H#s&3r#-a del Ne"o-#o

L" e)!res" CIASU.SAC NUTRICRUNCH es un" #e %"s e)!res"s &ue

re'(2n se est3 0r)"n# &ue sur(+ 'n %" ne'es(#"# #e (nn/"r en

"%%et"s &ue sn #e r"n /"%r nutr('(n"% $ "s: )(s) " e)!res"r(s &ue

/(ern su n)re 'n/ert(# en un s:)% #e )"r'" #e !r#u'ts #e

'"%(#"#, res!et"# en t# e% !":s &ue es un !r#u't &ue 0"/re'e en %"

s"%u# #e %"s !ersn"s en ener"% en ')!"r"'(+n 'n %"s tr"s "%%et"s.

M3s #e > "9 #e e6!er(en'(" e)!res"r("%, !er"t(/" $ #e est(+n, t# %

&ue "n+ en un" e)!res" &ue 'nstru$+ %(ter"%)ente " !"rt(r #e 'er.

Fun#"#r"s #e %" e)!res" CIASU Nutr('run'1 sn %"s In. VEGA

SOTO SOFÍA CRISTINA Y HUANCA TREJO MARYCRUZ LYLY, un"

')!"9:" &ue se 0un#+ en ?K>B. CIASU SAC es un" e)!res", &ue es

un %:#er en e% )er'"# entre %"s t(en#"s #e "%%et"s re'(2n se 1"n 're"#

!r su "%t 'nten(# en /"%r nutr('(n"%.

CIASU Nutr('run'1 n"'(+ e% @ #e set(e)re #e% ?K>B, en Hu"'1Per.

Cn estu#("ntes un(/ers(t"r("s #e %" UNIVERSIDAD NACIONAL JOSE

FAUSTINO SANCHEZ CARRION, nutr('run'1 n"'(+ #e #s /'"%s

&ue !"r" %" e)!res" s(n(0('"n 7nutr('(+n $ "%%et"s 'r'"ntes8, !er

nutr('run'1 en'ntr+ &ue su "ten'(+n en %"s es'ue%"s $ #(st(nt"s

(nst(tu'(nes er"n ne'es"r("s /(en# e% n(/e% e'n+)(' #e '"#" 0")(%(",

$" &ue en /(st &ue )u'1s #e e%%s n 'uent"n 'n un" nutr('(+n"#e'u"#". L"s estu#("ntes ")"#"s " 1rne"r "%%et"s $ /er %" re"''(+n

!s(t(/" #e su 0")(%(" $ ")(s "% ')er%"s %s %%e/"rn " 're"r "s: est"

e)!res".

As: 0ue 1"st" &ue un #:", nutr('run'1 en'ntr+ un" !s('(+n en e%

)er'"# &ue /e:" " tr"/2s #e %" 0"%t" #e e6!er(en'(" en %" e%"r"'(+n

#e "%%et"s #n#e %"s estu#("ntes se /(ern %("#"s " t)"rse '%"ses

#e e%"r"'(+n #e "%%et"s 'n un es!e'("%(st" #e% 3re".

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Cn %" e6!"ns(+n en e% 1r(*nte en e% )es #e #('(e)re se %r+ /en#er

un" r"n '"nt(#"# #e "%%et"s, 0"/re'(en# "s: un" r"n #e)"n#" #e

'nsu)(#res, %" e)!res" CIASU.SAC 0ue un" #e %"s !r()er"s

e)!res"s en "!r/e'1"r %s #r")3t('s "/"n'es en %" te'n%:" #e %"

nutr('(+n #e est" )"ner" , "(%(*"n# %"s !er"'(nes $ %s !rr")"s #e

!r#u''(+n.

Nutr('run'1 1" /en#(# #es#e entn'es s(en# %" )"r'" &ue e)!e*+,

!er s(ue s(en# "'t(/" ') 'nsu%tr" $ !rt"/* #e t# e% #(str(t

#e HUACHO ,su 26(t 0ue t"% &ue %" e)!res" CIASU 0ue (n'%u(#" en %"

S'(e#"# #e E)!res"r(s, un" #e'(s(+n t)"#" !r sus ')!"9ers

!"r" re')!ens"r sus %rs , e% %(#er"* $ %" #eter)(n"'(+n.

1242 No$5re del Ne"o-#o

E% n)re e%e(# !"r" e% ne'( 'n res!e't " %" r"*+n s'("% #e %"

e)!res" es 7CIASU S.A.C.8 $ e% n)re ')er'("% &ue ser3 re'n'(#

') )"r'" !r t#s %s '%(entes es 7Nutr(Crun'18.

Ra67% so-#al Ra67% -o$er-#al

CIASU S2A2C2 Nutr(Crun'1

1282 V#s#3% del Ne"o-#o

Ser re'n'(#s ') %" )"r'" !eru"n" %:#er en %" !r#u''(+n,

')er'("%(*"'(+n $ #(str(u'(+n #e "%%et"s nutr(t(/"s $ s"%u#"%es.

1292 M#s#3% del Ne"o-#o

S)s un" e)!res" (nn/"#r", (nter"#" !r !ersn"s 'n es!:r(tu #e

e)!res", ')!r)et(#s en 0(-"r nue/s est3n#"res #e e6'e%en'(" $ en

%" s"t(s0"''(+n #e nuestrs '%(entes, /en#e)s nutr('(+n, s"%u# $

e#u'"'(+n 'ntr(u$en# " %" s"t(s0"''(+n #e %"s !ersn"s, en es!e'("% "

%s n(9s, "% "%()ent"rse 'n !r#u'ts 1e'1s " "se #e 'ere"%es,

"%()ents "n#(ns $ r(un#s #e% Per &ue "r"nt(*"n un" #(et""%"n'e"#" $ &ue !t()(*"n e% #es"rr%% #e %"s "'t(/(#"#es "'"#2)('"s,

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10/43

"% )(s) t(e)! 'ntr(u()s en e% "1rr #e t(e)! #e %"s )"#res

!eru"n"s #e )"ner" e'n+)('" $ !r3't('".

12:2 De&er$#%a-#3% de los O5;e


11/43

#e %" e)!res", %"s 'u"%es sn4 D(re''(+n #e Pr#u''(+n, D(re''(+n #e

A#)(n(str"'(+n, D(re''(+n F(n"n'(er" $ D(re''(+n #e C)er'("%(*"'(+n.

• D(re''(+n #e A#)(n(str"'(+n

En'"r"#" #e r"n(*"r, 'r#(n"r, e-e'ut"r $ 'ntr%"r %"s "'t(/(#"#es

&ue 1"'en e% 0un'(n")(ent ener"% #e %" e)!res".

• D(re''(+n #e Pr#u''(+n

En'"r"#" #e #(r((r $ 'ntr%"r e% !r'es !r#u't(/ e%"r"r '3%'u%s

sre 'sts #e !r#u''(+n $ 'r#(n"r e% 0un'(n")(ent #e %"s

#(0erentes se''(nes #e !r#u'ts.

• D(re''(+n #e F(n"n*"s

Se en'"r" est" "#)(n(str"'(+n #e% !%"ne")(ent $ 'ntr% 0(n"n'(er, "s:

') #e% !resu!uest !"r" '"#" est(+n, #entr t")(2n est3 %"

'nt"(%(#"# $ tesrer:" #e %" e)!res".

• D(re''(+n #e C)er'("%(*"'(+n

T(ene " su '"r %" #(str(u'(+n #e %s !r#u'ts $ e% )"ne- #e%

M"r;et(n. L" #(str(u'(+n #e %s !r#u'ts #e CIASU S.A.C. se re"%(*"

#es#e sus !%"nt"s !r(n'(!"%es u('"#"s en Hu"'1, $ sus #(str(u(#r"s

en %" t(en#" !r(n'(!"% 7Nutr(Crun'18 en A/. E'1en(&ue.

11

GERENCIA

GENERAL

GERENTE DE

ADMINISTR

ACIÓN

GERENTE DE

PRODUCCIÓN

GERENTE DE

FINANZAS

GERENTE DE

COMERCIALI

ZACIÓN


12/43

II. PLAN OPERATIVO Y COSTEO

421 D#seño del Prod-&o

ANLISIS FODA

)or&ale6as, Nuestrs !r#u'ts se #(0eren'("r3n #e %" ')!eten'(" $" &ue

r(n#"r3n un" ()"en -/en, nutr(t(/" $ 0res'", en %" 'u"% %s '%(entes se /er3n

(#ent(0('"#s e (n/%u'r"r3 en su #e'(s(+n #e ')!r".

O>or&%#dades, E% 'nsu)(#r !eru"n "1r" us'" !r#u'ts &ue "#e)3s

#e s"t(s0"'er%e t")(2n % nutr"n, $" &ue est")s en un" 2!'" en %" &ue t#

es s(nt2t(' $ !r'es"#.De5#l#dades, A% ser !r#u'ts nue/s, &ue re'(2n se est3n 1"'(en#

'n'(#s, e6(st(r3 #u#"s, e% 'u"% !#r:" r((n"r un" res(sten'(" "% '")(. L"s

)"ter("s !r()"s us"#"s sn !' 'n'(#"s en 'u"nt " sus /"%res nutr(t(/s,

!r % &ue resu%t"r3 #e )"ner" r"#u"% su "'e!t"'(+n.

A$e%a6as, Ls ')!et(#res !ue#en %"n*"r !r#u'ts n"tur"%es, &ue

ree)!%"'en " %s nuestrs, ') !r e-e)!% Cere"% ="r.

MARCA

GENERALPRODUCTOS DESCRIPCIÓN

N&r#Cr%-.

C.#aMa%

G"%%et"s e%"r"#"s " "se #e '1:"

'n s"r " )"n#"r(n", $ re%%en"s #e

're)" #e )"n#"r(n"

?#%aS$#leG"%%et"s e%"r"#"s " "se #e &u(nu"

'n s"r #e n"r"n-".

@##)res.G"%%et"s e%"r"s " "se #e ;(('1"

'n '1(s!"s s"r " 0res"

So!aCBarsG"%%et"s e%"r"#"s " "se #e s$"

'n !e&ue9s tr*s #e !e'"n"s

Tar#CooB

G"%%et"s e%"r"#"s " "se #e t"r(

"9"#"s #e 're)" #e "u"$)"nt

12


13/43

VENTA'A COMPETITIVA

Nuestr -et(/ es &ue %" )"r'" #e 7Nutr(Crun'18 se u(&ue en %" )ente #e

)"#res #e 0")(%(", estu#("ntes $ !%(' en ener"%, ') "%%et"s nutr(t(/"s $

!r3't('" #e %" )3s "%t" '"%(#"#.

7O0re'e)s S"%u# $ Nutr('(+n en un" "%%et"8

Cu"n# "%un" !ersn" se !reunte Pr &u2 "#&u(r(r ests !r#u'ts Se

#"r3 'uent" &ue nuestr" !r!uest" #e /"%r (r" en trn " %" nutr('(+n $

!r"'t('(#"#, !er t")(2n (n'%u$e 'n0("n*". E)!%e"re)s, %" s(u(ente

!s('(+n en e% )er'"#4 MS POR MS, % &ue &u(ere #e'(r &ue 0re'ere)s

e% )e-r !r#u't "%()ent('( 'n )"$res /"%res nutr('(n"%es.Vent"-" D(0eren'("%4 S)s %" !r()er" e)!res" &ue est3 0re'(en# en e%

)er'"# %'"% !r#u'ts sust(tuts #e %"s "%%et"s '1"t"rr"s. Nuestr"

!re'u!"'(+n !r %" s"%u# #e %s n(9s, -+/enes $ !ersn"s )"$res, ns

'n%%e/" " %" s&ue#" 'nst"nte #e (nn/"'(+n #es"rr%%")s nuestr

!r#u't re!resent"t(/ 7Nutr(Crun'18, &ue ns 'n0(ere !rest(( &ue nuestr

'nsu)(#res !ue#en !er'((r ') un s(n #e s"%u#, nutr('(+n $ est(% #e

/(#".

Es>e-##-a-#o%es &-%#-as,

COLOR4 se)(n"r"n-", )st"*".

TAMAO4 @ @')

MODELO4 Re#n# $ Cu"#r"#.

INSUMOS4 H"r(n" (nter"%, C1:", M"n#"r(n", M"r"r(n", /"(n(%%", !%/#e 1rne"r, 1ue/, )(e%, s$", &u(nu", ;(('1", et'.

ETI5UETA4

M"r'"4 NUTRICRUNCH

CONTENIDO4 @K

424 Pro-eso de Prod--#3%2

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14/43

428 Cos&osA2 Ma%o de O5ra ! los Seldos,

)3r$la >ara -al-lar la Ma%o de O5ra ! los Seldos,

Sue%# ):n() /(t"% !r %e$ SQ. :F2FF nue/s s%es $e%sal

SQ. BK.KK4 8F das SQ. 4:2FF daSQ. ?B.KK4 .oras SQ. 8218 .ora

SQ. @.>@4 =F $#%&os SQ. F2F= $#%&o

2 De>re-#a-#3%

Depreciación

14

P"ss Det"%%eQ!er"'(nes

T(e)! N)re #e%!er"r(Q"

M3&u(n"E&u(!s

Herr")(ent"sM(%("r(

M"n #e r"

> Re'e!'(+n e(ns!e''(+n #e%" )"ter("

!r()"

?K )(n E%su!er/(sr #e% 3re"

M"&u(n"(ns!e'tr" SQ. BK

? L"/"# $se'"# #e %")"ter(" !r()"

>K )(n E% !er"r(#e% 3re"

Fuente $re'(!(entes

SQ. BK

@ T")(*"'(+n #e%" 1"r(n"

?K )(n E% !er"r(#e% 3re"

Cern(#r" SQ.B

Me*'%" #e(nre#(entes

>B )(n E% !er"r(#e% 3re"

Me*'%"#r" SQ.B

B L")(n"# #e%" )"s"

?K )(n E% !er"r(#e% 3re"

P%"t"0r)"s SQ.>?B

M%#e"# #e%" )"s"

?K )(n E% !er"r(#e% 3re"

M%#e"#r" SQ.>?B

Hrne"r %"s"%%et"s

>K )(n E% !er"r(#e% 3re"

Hrn SQ.K

En/%tur" $en/"se #e%!r#u't

B )(n Je0e #e'"%(#"#

E)!"&uet"#r" SQ.>?K

A%)"'2n #e%!r#u'tter)(n"#

>B )(n Je0e #e%:st('"

SQ.K

Tt"% SQ.BK


15/43

Maquinarias,

Muebles

y Equipos

Valor

(S/.)

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(años

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Anual

S/.

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)e*'%"#r" KKK >BK > ?> K. K.K>

Hrn ?BKKK B BKKK > K K.>?

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se)("n"%(t('"

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C2 Ma&er#ales

PROYECCION DE COSTOS DE MATERIA PRIMA E INSUMOS

COMPRAS J$e%sal$e%&eKProd-&os U%#dad Ca%dad Cos&o

U%#&ar#oCos&o

Me%salCos&o A%al

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Va#%#lla L B >?.KK K.KK ?K.KK

Ma%dar#%a BK @.KK >BK.KK >KK.KK

A"a!$a%&o K .KK ?K.KK ?K.KK

M#el BK >B.KK BK.KK KKK.KK

A60-ar ?K ?.KK BK.KK ?K.KK

HeK.KK ?B?K.KK

15


16/43

PolB B.BK ?.BK K.KK

#-ar5o%a&o desod#o

B ?B.KK >?B.KK >BKK.KK

TOTAL 96450.00

D2 Gas&os Cos&os ad$#%#s&ra


17/43

CONCEPTOS UNID2 DEMEDIDA

CANTIDAD COSTOUNITARIO

TOTAL COSTO

)I'O VARIALE

12 Ma&er#a >r#$a o #%s$os"'

42 Ma%o de o5ra d#re-&a"'

82De>re-#a-#3%" ?K

'92 Cos&os ad$#%#s&ra?KKLu* K K @K Au" @K ?K >?KTe%20n @KTr"ns!rte BKKt(%es #e 0('(n" KK >?K BK

Ven#e#r >BKKPu%('(#"# KKPr)'(+n BKKSer/('(s #e ter'ers KKG"sts 0(n"n'(ers ?KK

Es&r-&ra de Cos&os

No$5re del >rod-&o, Ca%dad,

17


18/43

CONCEPTOS S2

Tt"% #e M"ter(" !r()" (nsu)s SQ.

Tt"% #e M"n #e r" #(re't" SQ.

Tt"% #e De!re'("'(+n SQ.

Tt"% #e Csts "#)(n(str"t(/s SQ.

COSTO TOTAL S2

Cos&o U%#&ar#oCst Tt"% 4 C"nt(#"# #e !r#u'ts

S2

Pre-#o de a-#o e% el *rea de Tra5a;o

18

http://es.mimi.hu/economia/costo.htmlhttp://es.mimi.hu/economia/costo.html


19/43

19


20/43


21/43

III ESTRATEGIAS DE MERCADEO,Perso%a o Cl#e%&e Prod-&o Pre-#o Pla6a Pro$o-#3%2

PLAN ESTRAT(GICO

O5;e


22/43

$ #"ts #e %" e)!res" #e#('"# " %" "ten'(+n #e% '%(ente. Se )str"r3

!ster(r)ente en "ne6s un" #e %"s et(&uet"s #e %s !r#u'ts #e

7Nutr(Crun'18.

Cal#dad

Ls !r#u'ts #e 7Nutr(Crun'18 ser3n e%"r"#s s(u(en# %s )3s "%ts

est3n#"res #e '"%(#"# en0'"#s en res"%t"r e% /"%r nutr('(n"% #e nuestr

!r#u't, !"r" e% 'u)!%()(ent #e nuestr -et(/s.

PLAN T*CTICO

Prod-&o

Ls !r#u'ts #e 7Nutr(Crun'18 us'"n 0re'er un sust(tut " %"s "%%et"s

'1"t"rr"s, t(ene un" !re'u!"'(+n !r %" s"%u# #e %s estu#("ntes $ !ersn"s

en ener"% &ue %es ust"n %"s "%%et"s $ 'nsu)(r s"n $ "%"n'e"#, est ns

'n%%e/+ " %" s&ue#" 'nst"nte #e (nn/"'(+n #es"rr%%"n# /"r(e#"#es #e

t(!s #e "%%et"s " "se #e "%()ents $ 'ere"%es nutr(t(/s.

Sn !r#u'ts #e 'nsu) #e es!e'("%(#"# !r&ue !see '"r"'ter:st('"s

n('"s, ') %s (nre#(entes &ue se ut(%(*" !"r" su e%"r"'(+n, &ue #e

)"ner" e&u(%(r"#" $ "%"n'e"#" !r!r'(n" %"s !rte:n"s,

'"r1(#r"ts,/(t")(n"s $ )(ner"%es &ue sn (n#(s!ens"%es !"r" su

"%()ent"'(+n.

Pla6a

C"n"%es #e #(str(u'(+n4 Est"r3 #eter)(n"# !r !r#u'ts X 'nsu)(#r,

1"re)s us #e %" #(str(u'(+n (ntens(/". Nuestrs !r#u'ts %%e"r3n "%

'nsu)(#r )e#("nte nuestr" !r(n'(!"% t(en#" 7Nutr(Crun'18 u('"#" en A/.

E'1en(&ue X Hu"'1, t")(2n ser3n #(str(u(#"s en t(en#"s )(nr(st"s,

#e"s, '%e(s $ ;(s's #e %" UNJFSC.

Re%"'(nes 'n %s '"n"%es4 Se ut(%(*"r3 %" estr"te(" 7Pu%%8 r(ent"#"s "

est()u%"r "% 'nsu)(#r " ')!r"r.

22


23/43

L:st('" #e Mer'"#

E6(sten'("s4 L" !%:t('" #e e6(sten'("s #e 03r('" es #e un )es #e /ent"s, %"

!r#u''(+n (n('("% ser3 "#e'u"#" !"r" %%en"r %s '"n"%es #e #(str(u'(+n.

Tr"ns!rte4 Se re"%(*"r3 !r )e#( #e tr"ns!rt"#r"s 'ntr"t"#"s " '"r #e

%" e)!res", est es 'n t#s %s !r#u'ts, e% 'ste !r !"&uete est3 (n'%u(#

en e% !re'( #e% !r#u't.

A%)"'en")(ent4 E6(st(r3 un %u"r "#e'u"# en %" e)!res" 'n 'n#('(nes

ne'es"r("s !"r" %" uen" 'nser/"'(+n #e %s !r#u'ts.

Pre-#o

O-et(/4

L" #(re''(+n #e %" e)!res" 1" #eter)(n"# un" "s(n"'(+n #e !re'( 'n e%

-et(/ r(ent"# " /ent"s !r&ue #ese")s un" !"rt('(!"'(+n #e )er'"#

()!rt"nte !er t")(2n " tener "n"'("s.

Cnt"n# 'n e%% 1e)s est"%e'(# e% !re'( #e SQ.K.K !r '"#" "%%et"

suer(#s en e% )er'"# !"r" e% 'nsu)(#r 0(n"%. Cn !re/(s estu#(s

0(n"n'(ers nuestr !re'( !"r" nuestrs '"n"%es #e #(str(u'(+n es #e [email protected]

!r '"#" s(6!"'; su-et " '")(s en e% )er'"#.

Estr"te("4

E% !rr")" #e (n/est("'(+n #e )er'"# )str+ &ue se 'ns(#er" " nuestrs

!r#u'ts 'n "%ts nutr(entes ne'es"r(s !"r" su "%()ent"'(+n, ') un

!r#u't #e "%t n(/e%.

C)!"r"'(+n 'n %" ')!eten'("4

En e% '"s #e %"s "%%et"s se s"e &ue t(enen un !re'( s()(%"r "% !r!uest, %

&ue 1"r3 &ue %s 'nsu)(#res !ten !r sust(tu(r e% 'nsu) #e %"s "%%et"s

23

CIASU S.A.C

7Nutr(Crun'18 D(str(u(#res

Cnsu)(#res


24/43

'1"t"rr"s &ue n %es !r!r'(n" /"%res nutr('(n"%es " ')!"r"'(+n #e

nuestrs !r#u'ts #e 7Nutr(Crun'18.

Cntr% #e %s !re'(s4

N se !re/ee e% 'ntr% #e !re'(s en %s !r+6()s B "9s, 3)(t #e este !%"n

#e )"r;et(n. L" #e)"n#" %"% #e "%()ents ') 'ere"%es $ "%()ents

"n#(ns, #e!en#e en r"n )"ner" #e %" "'t(/(#"# e'n+)('" #e #('1 se'tr.

Es ')n re%"'(n"r /"r(s (n#('"#res #e "%()ents " !"r3)etrs

)"'re'n+)('s ') e% P=I.

Des'uents n !r)'(n"%es4

Se "!%('"r3 e% #es'uent "#('(n"% #e% @ !"r" '%(entes es!e'("%es &ue 0(r)en

e% 'ntr"t #e "s'("'(+n #e CIASU S.A.C. A'tu"%)ente este !r'ent"-e se

"!%('" en e% B #e% /%u)en #e /ent"s #e %" e)!res".

Pro$o-#3%

Nuestr" )e*'%" #e !r)'(+n ser3 r(ent"#" " 'nsu)(#res #e t# t(!, en

es!e'("% estu#("ntes $ "&ue%%s &ue &u(eren 'u(#"r su s"%u#. D3n#%es "

'n'er #e un" 0r)" ')er'("%, !u%('(t"re)s en te%e/(s(+n )e#("nte nuestr#e!"rt")ent (ntern #e !u%('(#"#, est()u%"n# %" "'e!t"'(+n #e nuestr

'n'e!t re/%u'(n"r(.

Pu%('(#"#4 Ten(en# en 'uent" &ue e% )er'"# est3 )"s(0('"# $ ')!et(t(/,

%" !u%('(#"# ser3 nuestr !r(n'(!"% re'urs #e ')un('"'(+n.

P%(' -et(/4

Ser3 'nsu)(# !r e% !%(' en ener"% !r su 03'(% #(est(+n $ "s()(%"'(+n,

se re')(en#" e% us " !"rt(r #e B "9s #e e#"#, !"r" e% ru! #e !ersn"s

#("2t('"s, #e '%ester% e%e/"#, !r%e)"s #e t(r(#es, H(!%u'e)(",

D("etes, Int%er"n'(" "% %uten, Re0%u- 3'(# Q !r%e)"s 3str('s #e(# "

&ue !resent" r"n#es '"nt(#"#es #e nutr(entes ') )e"@, )e",

!rte:n"s, "nt(6(#"ntes, r"s"s, %'(#, '"%'(, M"nes(, 1(err, /(t")(n" C $

s#(, entre trs.

24


25/43

C!$str"te$

COPYSTRATEGY

O'ETIVO

O0re'er "% !%(' enter #e &ue 0re'e)sun sust(tut " %"s "%%et"s '1"t"rr"s, $ &uenuestr !r#u't se e%"r" " "se #e %"')!%e-(#"# #e %s )('rnutr(entesne'es"r(s es "s: &ue se t(ene "%%et"s1e'1"s #e '1:", ;(('1", &u(nu", s$", t"r(,et'.

REASONHYLs !r#u'ts #e Nutr(Crun'1 !seennutr(entes ne'es"r(s !"r" su "%()ent"'(+n $s"%u#.

ESTILO Y TONOL"n*")(ent #(0eren'("n# e% #(0eren'("% #e%!r#u't.

IMAGEN DELCONSUMIDOR

Persn"s !re'u!"#"s 'n %" '"%(#"# #e/(#", res!ns"%es $ e6(entes en 'u"nt "%s !r#u'ts &ue ')!r"n !"r" su"%()ent"'(+n.

Me#(s #e ')un('"'(+n4 L"s (n/ers(nes en e% !r()er "9 'rres!n#e " tres

/e'es %" !"rt('(!"'(+n #e )er'"# !r$e't"#" !"r" Nutr(Crun'1 en e% seun#"9. E% )e#( #e ')un('"'(+n se%e''(n"# !"r" 'u)!%(r e% -et(/ ser3 %"

te%e/(s(+n, un" 0r)" #e "%'"n*"r r3!(#")ente un "%t n(/e% #e 'n'(en'(" #e

)"r'".

25


26/43

Vent" !ersn"% $ E&u(! #e /ent"s4

O=JETIVOC)un('"r e% %"n*")(ent " %s !%('s!r0es(n"%es #e %s '%(entes "ten#(#s

#(re't")ente.

CAPACIDAD DECU=RIMIENTO

N ser3 ne'es"r( 'ntr"t"r #e)"s("#s/en#e#res en %s #s !r()ers "9s #e%"n*")(ent.

ENTRENAMIENTO

E% "ru)ent est3 s(en# !re!"r"# en un#'u)ent es!e':0('. En0'"r3 %"#e)str"'(+n #e %" !rtun(#"# #e )er'"#

!resent"#" en este !%"n, "s: )(s) ') e%!s('(n")(ent #e% !r#u't.Ls erentes #e /ent"s e0e'tu"r3n e%entren")(ent #e /en#e#res #ur"nte %"'n/en'(+n #e /ent"s " !"rt(r #e %s )"ter("%es#e tr""-, "s: ') #e% se)(n"r( eren'("% &ueser3 r"n(*"# !r %" #(re''(+n #e /ent"s.

MATERIAL DETRA=AJO

T# )"ter("% )en'(n"# " 'nt(nu"'(+n est"r3#(s!n(%e !"r" e% e&u(! #e /ent"s4 F%%et #e /ent"s P3(n" #e '"t3% M"nu"% #e %"n*")(ent V(#e (nst(tu'(n"% 7C("su Q Nutr(Crun'18 Muestr"s #e% !r#u't

E/ent #e %"n*")(ent4 Cre"r ))entu) !"r" e% %"n*")(ent, estru'tur"n#

en '%()" #e s%e)n(#"#, ener:", entus("s), !"r" est()u%"r %" )t(/"'(+n #e%

e&u(! #e /ent"s.En#)"r;et(n4 C%'"r " %s e)!%e"#s #e %" e)!res" " %" !"r #e%

%"n*")(ent, (nter3n#%s "% !r'es. Present"'(+n en %" t(en#" 7Nutr(Crun'18

#e% /(#e (nst(tu'(n"%, #(str(u'(+n #e un" ;(t #e %"n*")(ent, ') !3(n"

'"t3%, )uestr"s #e nuestr !r#u't.

26


27/43

@212 Prod-&o o Ser


28/43

828 A%l#s#s del >re-#o de rod-&o o ser


29/43

Se !reten#e se)ent"r e% )er'"# !r e#"#es sen %s #(st(nts t(!s #e

!r#u'ts, #(0eren'(3n#%s e (#ent(0('3n#%s 'n %"s '"r"'ter:st('"s #e%

!rt"0%( #e )"r'"s &ue se !reten#e (ntr#u'(r "% )er'"#.

Ser3n #(r((#s " 1)res $ )u-eres, en #(st(nts se)ents #e e#"#es ')4

n(9s $ "#%es'entes entre e#"#es #e B " > "9s. J+/enesQ"#u%ts #e > " @B

"9s $ "#u%ts )"$res #e @ " )3s "9s res!e't(/")ente. Ls estr"ts

s'("%es &ue se !reten#e (nres"r sn = $ C.

Es&ra&e"#a de Pos#-#o%a$#e%&o,

L" #e'%"r"'(+n #e !s('(n")(ent &ue t)"r3 %" e)!res" es %" #e4 7Pr#u'ts

" !re'( -ust ') 1e'1s en '"s" 7

Ten(en# en 'uent" %s ene0('(s us'"#s !r e% ru! -et(/, es #e'(r un

!r#u't #e uen s"r, "%()ent('( $ s"n, &ue s"t(s0"" %"s ne'es(#"#es #e

ener:" !"r" re"%(*"r 'u"%&u(er "'t(/(#"#. A#e)3s #e ser e'n+)(' $ tener un

s"r 0")(%("r ') 1e'1 en '"s".

L"s !ersn"s &ue us'"n este t(! #e 'u"%(#"#es en %s !r#u'ts &ue

'nsu)en, !#r3n (#ent(0('"rse 03'(%)ente 'n %" )"r'" $ e% s"r #e %"s

"%%et"s #e 7Nutr(Crun'18.

E/ent #e %"n*")(ent4 Cre"r ))entu) !"r" e% %"n*")(ent, estru'tur"n#

en '%()" #e s%e)n(#"#, ener:", entus("s), !"r" est()u%"r %" )t(/"'(+n #e%

e&u(! #e /ent"s.

82=2Per#l de s -l#e%&e2

O0re'er "% !%(' enter #e &ue 0re'e)s un sust(tut " %"s "%%et"s

'1"t"rr"s, $ &ue nuestr !r#u't se e%"r" " "se #e %" ')!%e-(#"# #e %s

)('rnutr(entes ne'es"r(s es "s: &ue se t(ene "%%et"s 1e'1"s #e '1:",

;(('1", &u(nu", s$", t"r(, et'.

Persn"s !re'u!"#"s 'n %" '"%(#"# #e /(#", res!ns"%es $ e6(entes en

'u"nt " %s !r#u'ts &ue ')!r"n !"r" su "%()ent"'(+n.

29


30/43

822Des-r#5a la -a>a-#dad de -o$>ra de ss -l#e%&es2

CONCEPTO CANTIDAD

N)er #En %" t(en#" !r(n'(!"% #e 7Nutr(Crun'18 uu'"#" en %" A/. E'1en(&ue >KKK

N)er En !e&ue9"s #e"s #e% #(str(t #e Hu"'1 $#(str(u'(+n en ;(s;s #e %" UNJFSC >?KKK

A%l#s#s de la Co$>e&e%-#a

822 Pr#%-#>ales -o$>edores a-&ales ! >o&e%-#ales2

Co$>edores D#re-&os

82Q2 Pro$o-#3%2

30


31/43

821F2 Es&ra&e"#as de -o$%#-a-#3%2

Co$>edores I%d#re-&os

31


32/43

32


33/43

Prod-&os ss&&osL" ")en"*" #e ests !r#u'ts sust(tuts es #e(# " %" !'" 0(#e%(#"# #e%

'nsu)(#r #e "%%et"s 0rente " %"s )"r'"s $ !r#u'ts, %" ')!r" !r ()!u%s

$ su !r6()(#"# #e !r#u'ts sust(tuts en %s %u"res #e ')er'("%(*"'(+n.

E6(sten )u'1s !r#u'ts sust(tuts ')4 !"!"s 0r(t"s, )"n:, '1(0%es, trt(%%"s,

'1(*(ts, et'. t")(2n %s(n"s, #u%'es, )"st('"%es, '1('%es, '1'%"tes,

"rr"s #e 'ere"%es $ #e !"ste%er:" !(es, trt"s, !(nns, e)!"n"#"s.

82112 Des-r#5a e $ed#os de >5l#-#dad ! >ro>a"a%da >#e%sa%

l#6ar >ara dar a -o%o-er s >rod-&o o ser


34/43

IV. ANALISIS DE LA PLANIFICACION

9212 Pla% de Ve%&as e% U%#dades2

9242 Pla% de Ve%&as Valor#6ado2

Prod-&o Ser


35/43

9282 Pla% de Cos&os ! Gas&os

R5ro

Mes>

Mes?

Mes@

Mes

MesB

Mes

Mes

Mes

Mes

Mes>K

Mes>>

Mes>?

To&al

I2 Ma&er #a >r#$a

KKK

KKK

KKK

KKK

KKK

KKK

KKK

KKK

KKK

KKK

KKK

KKK

KKK

II2 Ma%ode o5ra

?KK

?KK

?KK

?KK

?KK

?KK

?KK

?KK

?KK

?KK

?KK

?KK

??K

III2 De>r e-#a-#3%

?K ?K ?K ?K ?K ?K ?K ?K ?K ?K ?K ?K ?K

IV2 Gas&osad$#%#s

&raKK

>KK

>KK

>KK

>KK

>KK

>KK

>KK

>KK

>KK

>KK

>KK

>?BB?K

929 Pla% de I%#o

S2

Prs&a$oS2

ACTIVO )I'O,M"&u(n"r(" $ e&u(!Herr")(ent"sMue%es $ enseres TOTAL DE ACTIVO )I'O S2

GASTOS PRE

OPERATIVOS,L('en'("s $ !er)(ssFr)"%(*"'(+nPu%('(#"# #e "!ertur"Otrs TOTAL PREOPERATIVOS S2

CAPITAL DE TRAA'OINICIAL,M"ter(" !r()"M"n #e r"G"sts "#)(n(str"t(/s TOTAL CAPITAL DE TRAA'O

INICIALS2

35


36/43

INVERSION Y)INANCIAMIENTOTOTAL

S2

92:2 )l;o de -a;a >ro!e-&ado

DESCRIPCION MesKMes

>Mes

?Mes

@Mes

Mes

BMes

Mes

Mes

Mes

Mes>K

Mes>>

Mes>?

Tt"%

A. CAJA INICIAL

INGRESOSVent"sPr2st")s

Inress Pr!(s

=. TOTALINGRESOS

EGRESOSM"&u(n"r(" $e&u(!sMue%es $ enseres

G"sts !re!er"t(/sM"ter(" !r()"M"n #e r"G"sts A#)(n(str"t(/sC. TOTALEGRESOS

D. SALDO

ECONOMICO =C

E. PAGO DEDEUDA

F. SALDO NETODE

G. SALDO ACUMULADO

AWF

36


37/43

37


38/43

CONCLUSIONES

E% )er'"# #e "%%et"s en e% Per est3 en "s'ens, $ "un&ue e% 'nsu)

!er'3!(t" es )enr &ue en trs !":ses, %" !r#u''(+n en /%u)en #e "%%et"s#e tne%"#"s )2tr('"s est3 en 'nst"nte 're'()(ent "% (u"% &ue %"s /ent"s #e

%"s !r(n'(!"%es "%%eter"s. E% )er'"# es )u$ "tr"'t(/.

H"$ un" ten#en'(" "% 'u(#"# #e% r"n(s) " tr"/2s #e e-er'('( $ un" uen"

"%()ent"'(+n, )u'1"s !ersn"s "#!t"n %" ne'es(#"# #e 'nsu)(r !r#u'ts

s"ns $ "-s en r"s"s !"r" e/(t"r !r%e)"s '"r#("'s $ es(#"#.

P"r" %" (ntr#u''(+n $ %" "'e!t"'(+n #e un !r#u't nue/ !r %s !unts #e

/ent" e (nter)e#("r(s, es ne'es"r(" &ue %" !u%('(#"# este #(r((#" !r e% '"n"%

$ se %es #te " e%%s #e )e#(s !r)'(n"%es !"r" 1"'er %" /ent" )3s 03'(%.

H"$ un" ten#en'(" "% 'u(#"# #e% r"n(s) " tr"/2s #e e-er'('( $ un" uen"

"%()ent"'(+n, )u'1"s !ersn"s "#!t"n %" ne'es(#"# #e 'nsu)(r !r#u'ts

s"ns $ "-s en r"s"s 'n "%ts /"%res nutr('(n"%es.

38


39/43

)UENTES DE IN)ORMACIÓN

T1e nutr(t(n"% "n# '1e)('"% e/"%u"t(n 0 '1(" see#s. [eer, C.[., H.S.Gentr$, E.A. 1%1e!!, P.R. M'Cr1"n. >>. E'%$ 0 F# "n#

Nutr(t(n ?4>>>?B

C1(" see# "s " Sur'e 0 O(%, P%$s"''1"r(#e, "n# Prte(n. =us1"$, A.

A., P. R. =e%$", R. J. =us1"$. >>. Jurn"% 0 F# S'(en'e 4>@

>@B.

E% 0%re'()(ent #e Me6('4 e#. (%ustr"#" en es!"9% e (n%2s, ? #e "r(%

#e >K Fr"n'(s' Trent(n(D("etes e% !%"'er #e ')er Q '%e!(n" !er"%t" ?K>> Ar'1(/s %"t(n")er('"ns #e nutr('(+n L" S'(e#"#, ?KKB M"$ ?KK

RE)ERENCIAS ELECTRÓNICAS

1tt!4QQes.s%(#es1"re.netQer(';t(u#'Q!%"n#e)"r;et(n?B?@B@>

re%"te#? 1tt!4QQes.s%(#es1"re.netQC(en'("sn"tur"%es%n&Q"%%et"s#e&u(nu"

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ANEOS

DIAGRAMA DE OPERACIONES DE PROCESO DE LA GALLETA CHIAMAN

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ETI?UETA DE UNO DE LOS PRODUCTOS DE NUTRICRUNCH, CHIAMAN

formato del plan

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