evidencia no.4 propuesta de investigacion de mercado

8/19/2019 Evidencia No.4 Propuesta de Investigacion de Mercado

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ACTIVIDAD DE APRENDIZAJE No.5

EVIDENCIA No.4

PROPUESTA DE INVESTIGACIÓN DE MERCADOS

ALUMNO:

CARLOS ALBERTO HOYA SANJUAN

TUTOR:

JUAN ORLANDO BERDUGO MORANTES

SERVICIO NACIONAL DE APRENDIZAJE

TECNOLOGÍA EN NEGOCIACIÓN INTERNACIONAL

BARRANCABERMEJA

20!


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INVESTIGACIÓN DE MERCADOS DE RESTAURANTES DE POLLO A LA BROASTER

EN LA CIUDAD DE BARRANCABERMEJA PARA DETERMINAR LAS

POSIBILIDADES DE LA APERTURA DE UN RESTAURANTE DE ESTE TIPO

PRESENTADO POR:

CARLOS ALBERTO HOYA SANJUAN

SERVICIO NACIONAL DE APRENDIZAJE

TECNOLOGÍA EN NEGOCIACIÓN INTERNACIONAL

BARRANCABERMEJA

2016


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TABLA DE CONTENIDO

1. TITULO.....................................................................................................4

2. PLANTEAMIENTO DEL PROBLEMA..............................................................4

3. JUSTIFICACION DEL PROYECTO..................................................................44. OBJETIVOS...............................................................................................4

4.1. OBJETIVO GENERAL.................................................................................................44.2. OBJETIVOS ESPECIFICOS..........................................................................................4

5. MARCO TEORICO.......................................................................................4

5.1. TENDENCIAS DE CONSUMO DE ALIMENTOS EN COLOMBIA.....................................45.2. COMPORTAMIENTO DE PRECIOS DE ALIMENTOS EN EL 2015...................................45.3. ACERCA DEL POLLO A LA BROASTER.......................................................................45.4. EL MERCADO DEL POLLO A LA BROASTER...............................................................4

5.4.1. Total del mercado..............................................................................................45.4.2. Clase Social........................................................................................................5

5.4.3. Edades...............................................................................................................5

5.4.4. Región...............................................................................................................5

6. TIPOS DE INVESTIGACIÓN.........................................................................5

7. NECESIDADES DE INFORMACION RESTAURANTE DE POLLO A LA BROASTER..5

8. METODOLOGA.........................................................................................5

!. RESTRICCIONES........................................................................................5

1". PROCESO DE MUESTREO........................................................................511. RESULTADOS..........................................................................................5

11.1. RESULTADOS CUANTITATIVOS.........................................................................................5

12. ESTRATEGIAS.........................................................................................5

12.1. PRODUCTO................................................................................................................512.2. PLAZA......................................................................................................................612.3. PRECIO.....................................................................................................................612.4. COMUNICACIÓN..........................................................................................................6

13. TABLA DE CONTENIDO PROPUESTA DEL TRABAJO FINAL...........................6

14. RECURSOS.............................................................................................6

15. CRONOGRAMA.......................................................................................6

16. BIBLIOGRAFA........................................................................................6

17. ANE#OS................................................................................................6


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12.2. P'&&

12.3. P+),$

12.4. C$*,&,GGGGGGGGGGGGGGGGGGGGGGGGGGGGGG


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13. TABLA DE CONTENIDO PROPUESTADEL TRABAJO FINAL

14. RECURSOSHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH

15. CRONOGRAMAGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG

16. BIBLIOGRAFAVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV

17. A)$-


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evidencia no.4 propuesta de investigacion de mercado

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