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UNIVERSIDAD RICARDO PALMA

Economic Sciences and Business Faculty

Gloal Business Administ!ation Sc"ool

P!o#ect Fo!mulation o$ In%estment

COMERCIALIZACION DE CARTERAS A BASE DE CUERO DEALPACA

P!o$esso!& M'(Fin( )ans F( I( Bu!meste! And!euE*ecutin' G!ou+&

Fio!ella Ledesma G!anados ,PD-

Lau!a Mal+a!tida Calmett ,.-

En!i/ue Nue%o Alcala

Ca!los Gastelo O!ti0

Ma''y Velas/ue0 Al%a

Lima 1232 4 3

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PRO5EC6O DE COMERCIALI7ACION DE CAR6ERAS DE CUERO DE ALPACA

INDICE

CAPITULO I - ESTUDIO DEL MERCADO-----------------------------------------------------6

1.1 DEFINICION DE LA IDEA DEL NEGOCIO-------------------------------------------------63(3(3 P!esentaci8n del +!oducto9999999999999999999999999999999999999999999999999999999999999999999999:1.1.2 Identifcacin de las necesidades del e!cad"999999999999999999999999999999999;

1.2 ACTIVIDADES PRELIMINARES AL ESTUDIO DE MERCADO---------------------73(1(3 Selecci8n de las $uentes de in$o!maci8n999999999999999999999999999999999999999999999999999(1 Se'mentaci8n9999999999999999999999999999999999999999999999999999999999999999999999999999999999999323(>(> Encuesta de Me!cado de Ca!te!as a ase de cue!o de Al+aca999999999999999999993>

3(>(>(3 Encuesta Piloto9999999999999999999999999999999999999999999999999999999999999999999999999999993?

1.#.#.1.1 An$lisis de la Enc%esta Pil"t"9999999999999999999999999999999999999999999993;1.#.#.2 Acti&idades de An$lisis de la enc%esta de e!cad"9999999999999993@

1.#.#.2.1 .An$lisis de l"s !es%ltad"s999999999999999999999999999999999999999999999991?1.#.#.2.2. C"ncl%si"nes de la enc%esta de e!cad"999999999999999999999999? Anlisis de +!oyecci8n de la O$e!ta99999999999999999999999999999999999999999999999999999999

1.7 ANLISIS DE PRECIOS---------------------------------------------------------------------------573(;(3 Facto!es /ue inuyen so!e el +!ecio99999999999999999999999999999999999999999999999999999;3(;(1 Dete!minaci8n del +!ecio +a!a el +!oyecto9999999999999999999999999999999999999999999999;3(;(> P!oyecci8n de P!ecio9999999999999999999999999999999999999999999999999999999999999999999999999999(>(3 O!'ani'!ama99999999999999999999999999999999999999999999999999999999999999999999999999999999999999;3>(>(1 Funciones9999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999;3

3.4 RE!UERIMIENTO DE LOS RECURSOS "UMANOS--------------------------------------------74

3.5 CONSTITUCIN DE LA EMPRESA------------------------------------------------------------------75

CAPITULO I,- TAMAO DEL PROECTO DE IN,ERSION------------------------------//

?(3( VARIABLES .UE DE6ERMINAN EL 6AMAO DE UN PRO5EC6O9999999999999999999999;;?(3(3( Dis+oniilidad de !ecu!sos9999999999999999999999999999999999999999999999999999999999999999999;;

?(3(3(3 Cue!o de Al+aca9999999999999999999999999999999999999999999999999999999999999999999999999999;