taggalo presentation retail 4.0

Metrics for Action, Plug & Play

Know Your Customer, Increase Your Sales

Digitize your Physical store

The Dream of any Business Owner?

Real-Time Data on Consumer Behaviour…

…plus constant Monitoring of timely Action Plans

Window Conversion

Average Order Value

X X = Traffic Conversion

Entrants

Outside traffic

Receipts Sales

Receipts

Sales

Outside traffic X X =

…through Data Acquisition and subsequent Actions


Sales Conversion

Entrants

Taggalo boosts Traffic Conversion….

Video Analysis The smartest computer vision algorithms for accurate people counting and classification Wi-Fi Tracking The best tool to measure lengths of stay and new vs. recurrent customers, successfully excluding staff Beacon (BLE) The bespoke contextual marketing channel

The 3-in-1, plug & play Solution


1.  Intelligence Opportunity: Customer Behaviour 2.  Technology Solution: Plug&Play, 3-in-1 Sensor

3.  Data Access: Raw or Bespoke 4.  Business Credentials


Agenda

Data-based Effective Decision Making

Video Wi-Fi

Beacon

Real Time Data Collection


Taggalo is the technology for fact-based decision making


Aggregated Anonymous Demographics, Gender, Age Buckets, Ethnicity Shopping Window Viewers Store Entrants

Selected Shelves and Areas

Sales Data Crossing

with Easy Access,

Raw Format: via APIs

Bespoke Dashboards:

Ready but Customizable

Data Blending: Cell-phone Heatmaps Weather Forecasts

for Quick Action!

Internal Analysis Teams: Bespoke Access (Merchandising, Marketing, Sales, Top Management)

External Analysis Teams:

Creation of bespoke KPIs

Automated Reaction: Staff and Inventory Optimization

Collected Real-Time Data is granular and accessible




Agenda

VIDEO PROCESSING

WI-FI METRICS FOR ACTION

BEACON


One piece of hardware, three ready-to.go technologies

1. Video Technology Face Classification:

Local real time video analysis with constantly evolving computer vision algorithms

Face Recognition:

If requested Mood and Fashion Mood Classification:

As many of the next available extra features

2. Wi-Fi Tracking Number of unique devices in a given area Average length of stay in a given area Efficient Staff Exclusion from statistics Returning Customer Detection


Crossing three technologies gets you to the best of all worlds

3. Beacon (Bluetooth Low Energy)

Apple and Google standards are embedded Local content marketing is viable via mobile apps and pico projection

Video Processing generates Anonymous Data

Proprietary face classification technology No local Personal Data Storage

Woman Woman Woman

Age: 26 Age: 22 Age: 25

Afro-American Caucasian Asian


Wi-Fi tracking strongly complements Computer Vision

Tracking of MAC addresses allows for unique device identification

Granular data collected by each active sensor allow to calculate - Length of stay - New vs. Returning - Staff Presence


Beacons are ready to engage opt-in customers

The sensor is ready to trigger targeted promotion campaigns via a content management platform: effective, contextual, monitored, 1-to-1 engagement Easy CRM integration and ROI assessment


Low Complexity: the same sensor is deployable anywhere

Screen mount Ceiling mount

Shelf mount Window mount


Low Complexity: Plug & Play, 30” set-up

1

unbox 2

connect

3

install

4 you are online


Data Treatment: simplified processes and advanced security

Local real-time analysis and burning of video footage

No local storage of personal info, videos or images

Implementation of the most advanced data hashing and cryptographic techniques

All procedures are aligned to current international standards and best practices





Agenda

1. Store Window Conversion!– Number of Passer-bys!– Number of Viewers!– Demographics of Viewers!– Time of View!– Window Area of Attention!!2. Store Conversion:!– Number of Entrants!– Area Presence Heatmap!– Customer Motion Vectors!– Fitting Rooms Queues!– Promotion Area Focus!– Staff Exclusion!

Taggalo Available Metrics

3. Sales Conversion!– Crossing of Data with ERP!– Integration with Bar Code Scanning!!4. Customer Engagement!– Free Wi-Fi Splash Portal for Social Login!– Environment-relevant marketing via

Beacon (mobile app) and laser pico projection (floor, wall, window)!

!Extra Features!– Face Recognition!– Facial Mood Classification!– Fashion Mood Classification!


Data Access is easy and flexible

Standard or Bespoke Data Dashboard Download data via APIs and run own analyses


Monitor, Compare, Test, Increase Your Sales

Benchmarking and time series analysis by store and across stores and locations Real time tracking of actual performance vs targets On-demand seamless integration of sales data with traffic, entrants and demographics ACTION: Design, implementation and monitoring of improvement plans at single store level and across locations





Agenda

Working with taggalo® today


Contacts


Taggalo is a CNR spin-off private company, leveraging internal technological talent and execution, market insight and deep client understanding. CNR is Consiglio Nazionale delle Ricerche or National Research Council, an Italian public organization setup to support scientific research. [email protected] www.taggalosensors.com

Disclaimer


Metrics for Digital Outdoor & Retail Metrics for Action, Plug & Play

taggalo presentation retail 4.0

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