presentation heca 514

8/6/2019 Presentation HECA 514

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Marketing and Competitive

Strategy In TelemedicinePresented By:

Jimmykumar PatelNishit PatelAvinash M


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T elemedicine: What it is?

Telemedicine is the use of medical informationexchange from one site to another via electronicinformation and telecommunications technologies toimprove patients health status, to engage in thediagnosis and treatment of medical conditions, tosupport clinical care, or to provide health services or aid health care personnel at distant sites.

Or Telemedicine is the use of advancedtelecommunication technologies to exchange healthinformation and provide health care services acrossgeographic, time, social, and cultural barriers.


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Marketing Needs and StrategyP roblems faced by patients during P hysician office visit bothfor rural and urban areasDoctors do not spend much time behind any patients in

planning their treatmentLack of communication of patients which leads forget to ask some questions to physiciansOveruse of emergency room visits due to inaccessibility of

primary care doctorsLow volume of patients, lower time, and lower costs is the problem for every physiciansLack of coordination leads to medical errors, adverse drugevent, and unnecessary medical tests.


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Benefits that will improve healthcare

outcomesTelemedicine provides the ability to havenontraditional physician practicesTo meet the demand in rural areas, entrepreneurs

are creating nontraditional medical services inwhich clinical care is made more readily availableand convenient by telephone or through virtualoffices on the internetWith these practices offering extended moreconvenient hours, competition from these

practices will create a culture of change in the practice of traditional medicine


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Solutions for healthcare

prob

lemsM ore use of the e-mail and phone consultations willdecrease the need of the office space, check-up rooms andwaiting rooms for every physiciansIn 2000, major health insurers agreed to give reimburse for consultations through internetTelaDoc M edical Services, located in Dallas that is phone

based consultation works with physicians and health plansacross the countryTo solve the problems M any health insurance policies haveopened the medical call lines to assist the patientsHealth related information easily available on internet, so

patients do not have to dependent on physiciansElectronic medical record which keeps the patients history,test results and prescription information


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D elivering emergency care in ruralhospitals

M ain goal is to improve the quality of care inrural areasDifficult to provide emergency medical care inrural areas because of limited resourcesTelemergency care always use the trainednurse and physicians

In October 2003, this Telemergency programhave treated more than 40,000 patients in 11rural EDs throughout M ississippi


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Potential cost savingsC ost savings for 21 st century found that more use of telemedicinecan save more than $4 billion yearly for health care systemUTMB has made a telemedicine stations

a. Each day 200 particular medical examinations

b. Since 1994 UT MB has saved over 250,000 patients by paying taxapproximately about $780 millionc. UT MB has saved $270.3 million yearly by reducing the transfers

of the patientsd. And also saved $479 million by avoiding transfers from nursing

homes to physicians officesAs 2008, 25 states use telemedicine to provide healthcare servicesToday, there are more than 200 telehealth networks connecting2,000 institutions across the country, according to the AmericanTelemedicine Association (ATA)


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Ob stacles to use of telemedicine

Third party payment: P atients rarely pay their bills of healthcare

M edical culture: that patients is treated only in particular areas through telemedicine by physicians and specialistsState licensing laws: Recent advances intechnology allow a radiologist to read X-raysfrom India just as an American radiologist


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What pu b lic policy changes areneeded?

Remove tax penalties on self-insuranceGreater patient autonomyM odernize state licensing laws


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C onclusion

N ew invention for 21 st centurySafe, efficient and convenient for patients

P resident Obama has committed to spend $10 billion for advancing technology inimplementing telemedicine

The evidence is cleared that despite theobstacles that telemedicine faces the healthcare benefits and first effectiveness maketelemedicine a sound and crucial investmentfor the future of rural areas


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presentation heca 514

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