presentación usmp modulo 3
TRANSCRIPT
USMPCurso: Actividades I
Alumno: Iván Chang
Modulo III
Tema: Capacitación Motocicletas
Motorcycles Market Evolution - Perú
2100030000
4900063299
92000
129890
167165158218
222289
255044
290000
320000
4760 5994 9027 117851822128886 384583826751704
6262175000
100000
22.7%
20.0%18.4%18.6%
19.8%22.2%
23.0%24.2%
23.3%24.6%
25.9%
31.3%
0%
5%
10%
15%
20%
25%
30%
35%
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
02 03 04 05 06 07 08 09 10 11 12F 13F
Total Market Honda MS
Lima Market Profile
LIMA TotalPopulation: 7,846,742Average Income: $ 487 (Inei)
Main events 2011:•Saturated Market V3R.• More than 300 brands of Chinese brands•There is a high perception of insecurity in handling V2R..•Financial institutions with new rigurous credits analysis.
Cono Norte
Cono Este
Cono Sur
Lima Metropolitana
Population: 2,313,988
Average Income: $ 336 (Inei)
Population: 1,191,344
Average Income: $ 389 (Inei)
Population: 2,017,790
Average Income: $ 299 (Inei)
Population: 2,323,658
Average Income: $ 535(Inei)
Lima in pictures…
Lima Metropolitana Cono Norte
Cono Este Cono Sur
Concesionario DistritoAutoespar ComasAutoespar IndependenciaAutoespar AteDesert Sport Racing MirafloresGrupo Pana San MiguelMotopower SurquilloMotopower AteMotoperformance SurquilloConcesud Villa el SalvadorConcesud San Juan de MirafloresMotos Puente Piedra Puente PiedraImportaciones Reynoso San Martin de PorresCARSA AteCARSA ComasCARSA San Juan de LuriganchoCARSA Proceres 2 SJLCARSA San Martin de PorresCARSA VentanillaCARSA Villa el SalvadorCARSA Villa María del TriunfoCARSA Lima (Jr. De la Union)CARSA San Juan de MirafloresCARSA HuaycanV Motors IndependenciaV Motors ComasInversiones LACOR SAC San Juan de Lurigancho
Coverage:
V2R type of use:
80% work
20% personal transport
Credit and collections
Delivery
courier
Security
Gas distribution
Agriculture supervision
Main competitors - Lima
Sakimoto
Fenix
Bajaj•Market Share: 26%
V2R: 8%V3R: 38%
•Main model: Torito 2T (S/.8,758 $ 3243 regular price) Pulsar 135 (S/.4,990 $ 1848 regular price)•POS: 34
•Market Share: 8%V2R: ----V3R: 12%
•Main model: SK 150 (S/.4,890 $ 1,811regular price) •POS: 18
•Market Share: 7%V2R: ---- V3R: 11%
•Main model: FENIX 125 (S/. 5,130 $ 1,900 regular price) •POS: 17
•Market Share: 8%V2R: 19%V3R: ---
•Main model: RTM 150 G (S/.3,200 $ 1,185 regular price)•POS: 21
RTM1 2
3 4
Main Events
• MS 2013 Target 15%• Aumentar la cobertura actual en los distritos
donde no tenemos presencia (Ventanilla, Carabayllo, Rímac, El Agustino)
• Aumentar la conciencia de marca (valor de marca).
• Apoyar el lanzamiento de nuevos modelos: 3Gmotokar 150cc, CBR 250R.
• No Utility markets push (CB series, CBR250).