modelo de plan de negocios de frappe 7 semillas hugo e (2)

7/25/2019 Modelo de Plan de Negocios de Frappe 7 Semillas Hugo e (2)

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CARRERA

INGENIERIA INDUSTRIAL

PLAN DE NEGOCIOS:

PROYECTO PARA LA IMPLEMENTACIN DE UNA EMPRESA DE ELABORACIN Y

COMERCIALIZACIN DE FRAPPE CAPUCHINO DE 7 SEMILLAS

INTEGRANTES:

Barra Santayana, Mar!

C"ar!# $%&'%(, H)! *+##

Ta#ay&! G+-ara, *!#.

/0#1+( Cay&'!, Y#a2+" R!#3+ry

Y!-+ra A"%a)a, Car"!#

456


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DEDICATORIA

El presente trabajo lo dedicamos al profesor quien es nuestro gua

en el aprendizaje, dndonos su gran apoyo y motivacin para la

culminacin de nuestros estudios profesionales, por su apoyo

ofrecido en este trabajo, por habernos transmitidos los

conocimientos obtenidos y llevado pas a paso en el aprendizaje.

NDICE Pg.

1. Idea del negocio 56868 I9+nt%%&a&%;n 9+" PROYECTO DE NEGOCIO MYPE UPN8 6848 S#t+nta&%;n 9+ "a %9+a 9+ n+)!&%!8 68


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2. Estudio de mercado 114868 D+%n%&%;n 9+" 2"%&! !2+t%-!8 644848 D+%n%&%;n 9+" 3+r&a9! a +#t9%ar8 6

?848 Ca9r!# y )r0%&!# 9+ "a r!y+&&%;n 9+ "a 9+3an9a8 >=>?8


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L%3a N!rt+, +#t! 1+ "a (!na +# 3y tran#%ta2"+ !r "!# +#t9%ant+# 9+ "a# 9%+r+nt+#

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+%t!#!#8


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CAPIT/0O I

IDEA DE0 NEOCIO

1.1 Identi+icaci"n del PROECTO DE NEOCIO 3PE /PN.

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FRAPPE &a&'%n! 9+ 7 #+3%""a#8

1.2 4ustentaci"n de la idea de negocio.

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'a#ta &0n&+r8


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TA?0A@ Pr%n&%a"+# &!3!n+nt+# 9+" tr%)!

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CON4/3O PER CGPITA DE BARINA

La 'ar%na +# n !"-! %n! 1+ #+ !2t%+n+ 9+" &+r+a" 3!"%9! y 9+ !tr!# a"%3+nt!# r%&!# +n

a"3%9;n 1+ !#++n &!n#t%ty+nt+# at!# ara "a !r3a&%;n 9+ 3a#a# r!t+@na )"t+n,

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!tr!#8


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PROD/CTO4 H/E 4E A?RICAN EN E0 3ERCADO CON E4TE CO3PONENTE.

La# #%+t+ #+3%""a# +# +nt+ %3!rtant+ +n "a ntr%&%;n, +# !r +""! 1+ #+ a2r%&an &!3!

&!3"+3+nt!# a"%3+nt%&%!#8

Desa:uno Inca# ( uentes de Energ$a@

NO3?RE CO3JN D+#ayn! In&a, 7 F+nt+# 9+ En+r)@a

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A!n!"@ , Q%%&'a , L%na(a , C+2a9a , Tr%)!, $%na y Ar-+a# 8

AP0ICACIKNI9+a" +n D+#ayn!# 3+(&"an9! &!n 9%+r+nt+# t%!# 9+ "+&'+#, a-+na ,3a(a3!rra , #!a# , !#tr+# y )!# +n )+n+ra"8

PREPARACIKN

D%#!"-+r +" C!nt+n%9! +n A)a Fr@a8A)r+)ar +n a)a '%r-%+n9! y 3+(&"ar 8D+ar '+r-%r !r < 3%nt!# +)! 3+9%! y aa9%r a(&ar a" )#t!8S+r-%r &a"%+nt+ ! r@!, #% 9+#+a aa9%r "+&'+ ! rta 8

PRE4ENTACIKN B!"#a# 9+ 655)r , 45 )r 55 )r8 6 )8, Q)8 65 Q)8 y 45 Q)8

A03ACENA3IENTO C!n#+r-ar +n a32%+nt+ r+#&! y #+&!8

TIE3PO DE IDA 4 a!# 8

E0A?ORADO POR S3a&& F!!9# E8I8R8L


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Imagen@ r+#+nta&%;n

1. ENERACIKN DE A0OR.

O+recer una -e-ida deliciosa de alto ;alor nutricional

N+#tr! n+)!&%! 9+ Fra+ Ca&'%n! 9+ 7 #+3%""a# +# n n+)!&%! 1+ n! 'a #%9!

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-a"!r ntr%&%!na" a "a 9%+ta 9+ "a# +r#!na#8

alor Nutricional


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68L%na(a:

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&!ntra +" &!"+#t+r!"8


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1.& Contri-uci"n a la econom$a del %a$s.

eneraci"n de em%leo@

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A9+30# r!3!-+r+3!# "a a)r!%n9#tr%a r+a"%(an9! a"%an(a +#trat.)%&a# &!n &a3+#%n! 9+

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#+3%""a#8

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9+ &a3+#%n!# 1+ #+ 9+9%&an a" &"t%-! 9+ &a9a &!3!n+nt+ 9+ n+#tr! Fra+ =

Ca&'%n!8

Pago de im%uestos@

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"!# &%9a9an!#, &!3! %nra+#tr&tra, #a"9, +9&a&%;n, #+)r%9a9, +t&8

Incenti;ar la %roducci"n nacional@

T+n%+n9! &!3! r!y+&t! "a +"a2!ra&%;n n r!9&t! 1+ &!nt%+n+ &!3! r%n&%a"+#

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0&%"3+nt+ +n n+#tr! a@#, !r +""! 3%#3! )+n+rar@a3!# 3ay!r &r+&%3%+nt! +n +" #+&t!r

a)r! %n9#tr%a" y a # -+( !2t+n9r+3!# n &r+&%3%+nt! +n "a r!9&&%;n na&%!na"8

0a +ormali!aci"n Em%resarial@

Para !9+r a&&+9+r a 2+n+%&%!# 9+" E#ta9! y n! t+n+r n%n)n t%! 9+ "%3%ta&%!n+#, #+

r+1%+r+ !r3a"%(ar n+#tra 3%&r!+3r+#a, +#t! a # -+( &!3! &!n#+&+n&%a n!# +r3%t%r0

&!ntr%2%r &!n "a +&!n!3@a 9+ n+#tr! a@#8


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CAPIT/0O II

E4T/DIO DE 3ERCADO

2.1. De+inici"n del %M-lico o-


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4egmentaci"n Psicogr+ica@

Ni;el socioecon"mico@ S+&t!r+# B y C8

Estilo de ;ida@A")na# &ara&t+r@#t%&a# 9+" 3+r&a9! a" &a" n!# 9%r%)%r+3!#8

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r!9&t!# natra"+#8 Dan %3!rtan&%a a "a &a"%9a9 9+ "! 1+ a91%+r+n y ta32%.n &!n#%9+ran

%3!rtant+ +" r+&%!8

Pa)%na# a &!n#"tar: In+%, a+%3, 3% +nt!rn!8&!3

2.2. De+inici"n del mercado a estudiar.

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T+ra%a# Inant%"+#, C+ntr!# *r@9%&!#, t%&a# y "a Mn%&%a"%9a9 9+ 9%&'! 9%#tr%t!, "!#

'a2%tant+# +n # 3ay!r !r&+nta+ #!n +3"+a9!# y #+"+n %n-+rt%r +n n 48 "! 1+

+# a"%3+nta&%;n y n 48 9+ "a !2"a&%;n, +" ran)! +tar%! +# 9+ 6=4 a!# 9+ +9a9,

a1@ #+ +n&+ntra n+#tr! 2"%&! !2+t%-! a" 1+ n!# 9%r%)%r+3!# y +#t0 &+r&a a" ")ar

9!n9+ &!"!&ar+3!# n+#tr! "!&a"8

En +#ta# 3%#3a# #+ +9+n +n&!ntrar 3&'!# n+)!&%!# 9+ 9%#t%nt!# )%r!# y a # -+(

## &a""+# &+nta &!n na 2+na %"3%na&%;n, 2+n a32%+nt+ y #+)r%9a98


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/ENTE@ 3I ENTORNO.CO3=

2.. eneraci"n de los o-


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2.&. Entre;ista a e%ertos relacionados con el giro de negocio seleccionado

La r+#+nt+ +ntr+-%#ta &+nta &!n 65 r+)nta#, "a# &a"+# #!n a2%+rta# y #+ a"%&ar!n &!n

+" !2+t%-! 9+ +#t9%ar a n+#tr!# r%n&%a"+# &!3+t%9!r+# 9+9%&a9!# a "a +"a2!ra&%;n y

-+nta 9+ )!# 9+ rta +n +" 9%#tr%t! 9+ "!# O"%-!#, !2t+n%+n9! "a# #%)%+nt+# r+#+#ta#:


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Fuguer$aEl Para$so

DIRECCIKN @ A;. AntMne! de 3a:olo1,55 0os Oli;os

ENTREI4TADO@ 0eonisio Ro r!9&t!#8

QCuntos


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2.5. Anlisis : conclusiones de las entre;istas.

S+)n "! ana"%(a9! +n "a# +ntr+-%#ta# r+a"%(a9a# a 3%&r!+3r+#ar%!# ++rt!# +n +" r2r!

9+ "a )+r@a, !9+3!# &!n&"%r "! #%)%+nt+:

A" -%#%tar a 9%&'!# n+)!&%!#,a tra-.# 9+ "a# +ntr+-%#ta# n!# %n!r3a3!# 1+ &+ntan

&!n ++r%+n&%a r+-%a +n +" n+)!&%!, 9+2%9! a 1+ a3%"%ar+# ya 'a2@an

%n&r#%!na9! +n +#t+ r2r! y +""!# #%3"+3+nt+ "!# 'an %3%ta9!8 La# -+nta# r+)%#tra9a# #!n +n r!3+9%!+ntr+ "!# 5 a 5 )!# 9%ar%!#, 9+2%9! a "a

-ar%+9a9 1+ !r+&+n +n # n+)!&%!, 9an9! na 3ay!r )a3a 9+ !+rta# 1+

!#%2%"%tara 30# "a +"+&&%;n 9+ &!3ra 9+ "!# &"%+nt+#8 L!# )!# 9+ 3ay!r a&!)%9a #+)n n+#tr!# ++rt!# #!n: +" #rt%9! y r+#a &!n

"+&'+ "! &a" +# %3!rtant+ ya 1+ a1@ +# 9!n9+ t+n9r+3!# n+#tr! -a"!r a)r+)a9!8 S+ 9! !2t+n+r "!# r+&%!# 9+ "!# )!# 1+ -ar@an 9+#9+ #8?855 'a#ta #8>855

#+)n +" t%! y ta3a! 9+ "!# 3%#3!#8 H+3!# !9%9! !2#+r-ar ta32%.n 1+ "a 2%&a&%;n 9+ # n+)!&%! #+ +n&+ntran +n

")ar+# tran#%t!r%!# &!n 3ay!r a"+n&%a 9+ 2"%&!, &!3! +n a-+n%9a# ! +#1%na# 9+

"a# &a""+#, &!3! ta32%.n &+r&a 9+ #+r3+r&a9!#, n+)!&%!#8 S+ %9+nt%%&; "!# 9@a# +n +" &a" 'ay na 3ay!r 9+3an9a 1+ #!n "!# %n+# 9+

#+3ana &!3! #02a9!# y 9!3%n)!# y "!# 9@a# 9+ 3+n!r 9+3an9a 1+ #!n "!# 9@a#

"n+# y 3art+#8 A#@ 3%#3! #+ %9+nt%%&; "!# 3+#+# 9+ 3ay!r 9+3an9a 1+ #!n 9%&%+32r+ y +n+r!"!#

3+#+# 9+ 3+n!r 9+3an9a 1+ #!n "%! y a)!#t! #+)n n+#tr!# ++rt!#8 Ta32%.n !2#+r-a3!# 1+ "!# '!rar%!# 9+ at+n&%;n #!n 9+#9+ "a# 7855 a3 'a#ta "a#

64855 3 ar!%3a9a3+nt+, ya 1+ #+)n "!# ++rt!# 'ay &"%+nt+# 1+ #a"+n 9+

tra2aar y a#an !r 9%&'!# +#ta2"+&%3%+nt!#8

2.'. Encuesta a demandantes del mercado.

En&+#ta:

La +n&+#ta 9+#arr!""a9a &!nt%+n+ 6 r+)nta#, 9+ntr! 9+ +""a# +n&!ntra3!#

r+)nta# &+rra9a# 9+ t%! 9%&!t;3%&a, a"%&a9a a" 2"%&! !2+t%-! 9+ "a n%-+r#%9a9

r%-a9a 9+" n!rt+ UPN ara %9+nt%%&ar "a# n+&+#%9a9+#, 1+ +9an ""+-ar +n

3ar&'a +" r!y+&t! 9+ %n-+r#%;n8


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2.'.1. Estructura de la encuesta.

ENC/E4TA

1. U#t+9 #+"+ &!n#3%r ra+#A SI B NO

2. a &!n#3%9! ra+# 9+ntr! ! +ra 9+ "a n%-+r#%9a9A SI B NO

. $+ tan &+r&a 9+ "a n%-+r#%9a9 'a# &!n#3%9! a")n ra+A MEGA PLAZA B PLAZA NORTE C ZONA SUR

&. &!n!&+# "!# 2+n+%&%!# 9+ "!# r!9&t!# natra"+#, &!3! "a# 7 #+3%""a#

A SI B NO5. Ha( &!n#3%9! "a# 7 #+3%""a#

A SI B NO

'. En 1. 3!3+nt! 9+" 9@a "! 'a &!n#3%9!A MAVANA B TARDE C NOCHE

(. C0nta# -+&+# !r #+3ana "! 'a# &!n#3%9!A 6 B 4 C < D ? E F G 7

*. C0n9! "! 'a# &!n#3%9!, 9!n9+ "! 'a# '+&'!A EN EL MISMO LUGAR B PARA LLE/AR

POR$UE WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW

). E#ta3!# %nn!-an9! +" ra+ 9+ 7 #+3%""a#, t!3an9! +n &+nta "!# 2+n+%&%!#

ntr%t%-!# 1+ &!nt%+n+, +#tar@a# %nt+r+#a9! +n &!3rar"!A SI B NO

1,.$. a&t!r t!3ar@a# +n &+nta ara &!3rar"!A BUENA ATENCION B PRECIO C HIGIENE D AMBIENTACION

11. C!n 1+ r!9&t! +#tar@a# 9%#+#ta a a&!3aar"!A PAN CON POLLO B EMPANADAS C PAN INTEGRAL

POR$UEWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW


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12.C!n &0" 9+ "!# #%)%+nt+# 9%#+!#, %9+nt%%&ar@a 30# a na )+r@a

2.(. Anlisis : conclusiones de la encuesta.

2.(.1. Anlisis de los resultados de la encuesta8

1. Q/sted suele consumir +ra%%es


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2.Q7a consumido +ra%%es dentro o +uera de la uni;ersidad


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.Hue tan cerca de la uni;ersidad 7as consumido algMn +ra%%e

&. Qconoces los -ene+icios de los %roductos naturales# como las ( semillas


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5 QBa! consumido las ( semillas


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'8 En 1. 3!3+nt! 9+" 9@a "! 'a &!n#3%9!

(QCuntas ;eces %or semana lo 7as consumido


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*. QCundo lo 7as consumido# donde lo 7as 7ec7o


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). QEstamos inno;ando el +ra%%e de ( semillas# tomando en cuenta los -ene+icios

nutriti;os Sue contiene# estar$as interesado en com%rarlo

1,. QHuL +actor tomar$as en cuenta %ara com%rarlo


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11. QCon Sue %roducto estar$as dis%uesta a acom%a6arlo


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12. QHuL ti%o de ser;icio le gustar$a reci-ir en nuestro local

INTERPRETACIKN: D+ a&+r9! &!n "!# r+#"ta9!# #+!2#+r-a1+ +" 8>> 9+ "!# +n&+#ta9!#, r+%+r+ 3#%&a 9+

!n9! +n n+#tr! "!&a", +" 64,5 r+%+r+ +r%;9%&!#, 3%+ntra#1+ n


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1. QCon cul de los siguientes dise6os# identi+ica ms a una


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2.*.1. Estimaci"n del mercado o-


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35

D+ +#t+

3%#3! nt! ""+)a3!# a" 3+r&a9! #at%#+&'!, +" &a" #+ r+%+r+ a "a# +r#!na# #at%#+&'a#

&!n "!# r!9&t!# 1+ "+ !r+&+ "a &!3+t+n&%a, +" &a" t+n+3!# a n >>84? y +"

r+#tant+ +# n 6687 1+ +#t0 %n#at%#+&'! &!n "! !r+&%9! 9+ art+ 9+ n+#tr!

&!3+t%9!r+#, +#t+ +# +" 3+r&a9! +" &a" tra2aar+3!#8

E"

3+r&a9!

a

#at%#a&+r "! '+3!# &!n#%9+ra9! +n n

6 9+" ,7< 1+ n!# arr!; "a# +n&+#ta# ya 1+ +#t+ +# n r+#"ta9! '+&'! a "a

r+a"%9a9 y ++&tat%-a# 1+ #+ t%+n+ 9+" 3+r&a9!, +#t+ +" 3!nt! t!ta" 9+ )!# 1+

t+n9r+3!# 1+

r+a"%(ar +n n

a! ara !2t+n+r r+nta2%"%9a9 y &3"%r &!n t!9!# n+#tr!# )a#t!# &!rr+#!n9%+nt+# !r

'a&+r #%n t+n+r .r9%9a#8

2.*.2. Anlisis de la com%etencia directa e indirecta

2.*.2.1. Com%etencia directa

1. F//ERIA DE0EITEDirecci"n@A-8 Antn+( 9+ May!"! &a9ra >8


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Caracter$sticas del local@ E#ta )+r@a

t%+n+ 9!# "!&a"+# 1+ +#t0n 2%&a9!# 9+

3an+ra &!nt%na #!n 3y a3"%!# y n! t%+n+n

9%-%#%!n+# ya 1+ +n n "!&a" t%+n+ n

+#a&%! 9!n9+ #+ +"a2!ran "!# )!# y +#t!# #+

r+art+n +n a32!# "!&a"+#, +#t0 2%+n

%"3%na9!# y &+ntan &!n na &ant%9a9

&!n#%9+ra2"+ 9+ 3+#a# y #%""a# #+)n +"

ta3a! 9+ 9%&'! "!&a", +n "a# &a"+# #+

+n&+ntran 2%+n "%3%a# y !r9+na9a#, a # 3%#3a -+( "!# 3!#tra9!r+#, +#tant+# y

+#+!#8

C+nta &!n ? &03ara# %nt+rna#, +r3%t%+n9! !2#+r-ar +" &!3!rta3%+nt! 9+ "a#

+r#!na# 1+ %n)r+#an a 9%&'! "!&a", 9+ %)a" 3an+ra !#++ +t%nt!r+#, -+nt%"a9!r+#,

a#@ 3%#3! #+a"%(a&%;n 9+ #+)r%9a98

C+ntan &!n #+r-%&%!# '%)%.n%&!#8

Caracter$sticas del 4er;icio@

E" +n&ar)a9! 9+ t!3ar +" +9%9!, n! #a"9a a" 3!3+nt! 9+" %n)r+#! 9+" &"%+nt+, #!"!

!r+&+ "a &arta8 A" #!"%&%tar +" +9%9! t%+n+ na 9ra&%;n 9+ 65 ar!%3a9a3+nt+,

)+n+ran9! %n&!3!9%9a9 a "!# &"%+nt+#8

S+ +9+ !2#+r-ar 1+ "!# +n&ar)a9!# n! t%"%(an n%!r3+, n% "!# %3"+3+nt!# 9+

"%3%+(a t!&a#, )ant+#8

A" 3!3+nt! 9+ 1+ +" 3!(! t!3a n+#tr! +9%9!, #+ &!3n%&a !r an+! a" !tr! "!&a"

1+ 1+9a a" &!#ta9! 9+" 3%#3!, ara #!"%&%tar "a r+ara&%;n 9+ "!# )!#8

L!# &!3"+3+nt!# 1+ 2r%n9an, "!# +"a2!ran +""!#, a" %n#tant+8

Presentaci"n del Producto@La r+#+nta&%;n 9+ ## r!9&t!# +# +n n -a#! 9+ -%9r%!

#+n&%""!, 9+ ar!%3a9a3+nt+ "%tr!, a&!3aa9!# 9+ ## r+#+&t%-!# #!r2+t+#8

A#%3%#3! !r+&+n &!3! -a"!r a)r+)a9! n -a#! +1+! 9+ &!rt+#@a 9+" 3%#3!

r!9&t! +9%9!8 B+na r+ara&%;n y #a(;n r+#+&t! a "a +"a2!ra&%;n 9+ ## )!#8

A9+30# n! #!"! #+ +#+&%a"%(a +n r+arar )!# &!3!@)! 9+ aaya, %a, r+#a,

narana, #rt%9! #% n!ta32%.n !r+&+ &!32%na&%!n+# 9+ 'a#ta


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!tr!# r!9&t!# &!3! )a#+!#a#, )a""+ta# %nt+)ra"+#, )+"at%na#, t!rta '+"a9a, "+&'+

a#a9a, %n&"#! 3a(a3!rra, 1+ "!# +'%2+n +n +1+a# -%tr%na#8

Estrategias de 3ar8eting@*)+r@a D+"+%t+ n! &+nta &!n n%n)na +#trat+)%a 9+

Mar+t%n) ya 1+ "!# &!n#3%9!r+# 1+ "a r+&+ntan #!n &!n#3%9!r+# 1+ ya

&!n!&+n # &a"%9a9 9+ r!9&t!8

Pr+#+nta # &arta +n &!"!r+# ""a3at%-!# y -%#%2"+# !r +" 2"%&!8

2. F//ERA EADirecci"n@A-8 Man+" G!n(a"+# Pra9a >>? Ur28E" M+r&r%!

Caracter$sticas del local@

S+ 9! !2#+r-ar 1+ "a

%nra+#tr&tra +# +1+a, ## +#a&%!#

ara ar+&%ar "a r+#+nta&%;n 9+ ## )!#

#!n 3@n%3a, &+nta &!n 2+na

%"3%na&%;n +n +" "!&a", #!"! &+nta

&!n &atr! 3+#a# 9+ 9!# #%""a#, +n #

a32%+nta&%;n "a# ar+9+# %nta9a# y

&+nta &!n %)ra# 9+ rta# y n "+tr+r! 9+ )!# y a")n!# r!9&t!# 1+ !r+&+n8

Caracter$sticas del 4er;icio@ E" +r#!na" n! #+ +n&+ntra 9+2%9a3+nt+ n%!r3a9!

ta3!&! n! &+ntan &!n %9+nt%%&a&%;n y "a at+n&%;n 1+ 2r%n9an8 A" 3!3+nt! 9+

%n)r+#ar "!# &"%+nt+#, n! #a"9an &!rr+&ta3+nt+ +" 3!(! y +ntr+)an "a &arta ara

r+a"%(ar !#t+r%!r3+nt+ +" +9%9!8 S!n r0%9!# a" 3!3+nt! 9+ +ntr+)ar ## +9%9!#8


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38

Presentaci"n del Producto@La r+#+nta&%;n +# +n n -a#! 9+ -%9r%! &!n n #!r2+t+

ara t!3ar +" )!, +r! a # -+(, n! &+nta &!n na 2+na +"a2!ra&%;n 9+ ## )!#,

ya 1+ a"ta 30# &!n&+ntra&%;n +n "a# rta#8

Ta3!&! #+ a&+r&a a "a 3+#a 9+ -+( +n &an9! ara r+)ntar #% 9+#+a a")! 30# +"

&"%+nt+8

Estrategias de 3ar8eting@N! &+ntan &!n +#trat+)%a# 9+ 3ar+t%n) +r! #+ ar+&%a

1+ &+ntan &!n n &art+" 9!n9+ %n9%&a "!# r!9&t!# 1+ !r+&+ +r! n! %n9%&a &a" +#

+" &!#t!8 A # -+( "+ a"ta "%3%+(a a "a &ara 1+ #+ +n&+ntra a+ra 9+" "!&a",

%n9%&an9! +" n!32r+ 9+ "a )+r@a8

. F//ERA P/RA IDADirecci"n@ M+r&a9! An)."%&a Ga3arra8

Caracter$sticas del local@ E" "!&a" #+ 9%-%9+

+n 9!# 0r+a#, na art+ #+

+n&+ntran "a# rta# y !tra# 2+2%9a# 1+

!r+&+n a" r+nt+ #+ 2%&a "a &!&%na 9!n9+

r+aran "!# &!3"+3+nt!# 1+ !r+&+n8Para "a at+n&%;n a ## &"%+nt+# #!"! &+ntan

&!n na 2arra 9+ &!n&r+t! &!n "a

9+&!ra&%;n 9+ # )+r@a8 C+ntan &!n 2aa

%"3%na&%;n8 S# 3!#tra9!r+#,

r+r%)+ra9!r+#, +#tant+# n! !#++n "a a9+&a9a "%3%+(a8 La )+r@a Pra /%9aJ

!#++ n LCD ara +" +ntr+t+n%3%+nt! 9+" 2"%&!8

Caracter$sticas del 4er;icio@A" 3!3+nt! 9+ a&+r&arn!# a" +#t!, n! r+a"%(an +"

#a"9! r+#+&t%-!, #%3"+3+nt+ %9+n "a !r9+n8 E" t%+3! 9+ 9ra&%;n 9+ "a +#+ra ara

+" )! +# r0%9a, a # 3%#3a -+(, !r+&+ "!# &!3"+3+nt!# 1+ 3+#tra +n # -%tr%na8

S+ +9+ !2#+r-ar 1+ n! !#++n &!n +" n%!r3+ a9+&a9!, &!3! ta32%.n "!#

%3"+3+nt!# 9+ "%3%+(a &!3! t!&a, )ant+#8 La #+!ra 1+ +# "a 9+a tra2aa nt!

a # '+r3an!, &an9! at%+n9+n a # 2"%&! #!n a3a2"+# y +#t0n at+nt!# #% r+1%+r+n

a")! 30#8 N! +3%t+ n%n)n &!3r!2ant+ 9+ a)!8


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39

Presentaci"n del Producto@S# )!# #+"+n !r+&+r"!# &!n n &!3"+3+nt!, +n

)+n+ra" #+ 9+9%&an a !r+&+r an &!n a")n a&!3aant+8 L! #%r-+n +n arra# ! &'!

9++n9%+n9! 9+ "a &ant%9a9 1+ 9+#+an8 La r+ara&%;n 9+ ## )!# +# 2%+n

&!n&+ntra9!# y 2+n #a(;n8

Estrategias de 3ar8eting@N! &+ntan &!n

+#trat+)%a# 9+ 3ar+t%n) +r! #+ ar+&%a 1+ &+ntan

&!n n &art+" 9!n9+ %n9%&a "!# r!9&t!# 1+ !r+&+

+r! n! %n9%&a &a" +# +" &!#t!8L+ a"ta '%)%+n+ a "!#

+1+!# a%&'+# 9+ 2"%&%9a9 1+ !#++n8

2.*.2.2. Com%etencia indirectaPara !9+r 9+t+r3%nar "a &!3+t+n&%a %n9%r+&ta #+ 'a t+n%9!

1+ !2#+r-ar a "!# a"r+9+9!r+# 9+ n+#tr! r!nt! n+)!&%! y -+r #% +#t!# !r+&+n a" 2"%&!

r!9&t!# ##t%tt!# 1+ !9r@an r++3"a(ar a n+#tr!# )!#8

?odega 1

Direcci"n@A-8 Antn+( 9+ May!"! >4

Productos Sue o+rece@B+2%9a# &!3! )a#+!#a#, r)!#, y!)rt, #!ra9+8

?odega# Panader$a 3ana

Direcci"n@*r8C!n!&!&'a


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olosinas randa3a:oristas : minoristas

Direcci"n@A-8 Antn+( 9+ May!"! 65?

Productos a o+recer@Ga#+!#a#, y!)rt,

r)!#,&'!&!"ata9a# a" !r 3ay!r y 3+n!r8

Emolientes AceSuitos

Direcci"n@A-8 Antn+( &9ra8 64 &!n

*r8 D+ H+rn0n9+( &9ra8 5=A

Productos a o+recer@B+2%9a# &!3! )a#+!#a#, r)!#, a)a

3%n+ra"+#, y!)rt8

?odega

Direcci"n@A-8 Antn+( 9+ May!"! >>?


3%n+ra"+#, y!)rt8

?odega

Direcci"n@A-8 Car"!#

I(a)%rr+ 7478


3%n+ra"+#, y!)rt8


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2.*.. Anlisis de los %ro;eedores

3ateria Prima e insumos@

N+#tr!# r!-++9!r+# 1+ n!# a&%"%tar0n "a# rta# #+r0 +" M+r&a9! 9+ Frta#J, 1+ +#t0

2%&a9! +n "a A-8 Ca1+t0, +n +" D%#tr%t! 9+" R@3a&, +" &a" a&9%r+3!# a 9%+r+nt+# t%!#

9+ +#t!#, ara a&&+9+r a "a# 9%#t%nta# -ar%+9a9+# 9+ rta# 1+ n+&+#%tar+3!#8

1. Comerciante@ 0uis Gngel Ro


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. Comerciante@ arla 3elLnde! del alle

Puesto y 5

Producto

P"0tan! 3Ltodo de %ago E+&t%-!

3odalidad de com%ra S+ &!3rar0 !r 655 n%9a9+#,

9%+r+n&%0n9!#+ #+)n +" ta3a! 9+"

"0tan!, !2t+n%.n9!#+ a n -a"!r 9+

#?5855 'a#ta # 5855

&. Comerciante@ rancis ?ende!M

Puesto 67

Producto Fr+#a

3Ltodo de %ago E+&t%-!

3odalidad de com%ra S+ &!3rar0 +n a2a# &aa# "a &a"

#+ &!nta2%"%(a +n %"!)ra3!#, 9!n9+

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Vaso de 32oz Vaso de 16 oz

2.). Conclusiones del estudio de mercado.

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r+-%! a&+r9! ant+#8


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A" +#tar #%ta9! +n na (!na &!3+r&%a", t+n+3!# "a a&%"%9a9 9+ +n&!ntrar a "!#

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CAPIT/0O III

ORANI>ACIKN# TECNO0OA E I3P0E3ENTACIKN


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.1. Organi!aci"n del negocio

.1.1. Descri%ci"n.

La *)+r@a D+ rta, MADREJ #+r0 n n+)!&%! 1+ #+ 9+9%&ar0 a "a r+ara&%;n 9+ )!#

9+ rta# tra9%&%!na"+#,+n!&0n9!n!# +n "a t+n9+n&%a 9+" &!n#3! 9+ r!9&t!# natra"+#,

2#&an9! &!n&%+nt%(ar a" &!n#3%9!r a&+r&a 9+ "!# 2+n+%&%!# 9+ &a9a rta a &!n#3%r, a#@3%#3! 9+ "a #+3%""a %n&!r!ra9a 1+ +# "a "%na(a8 La !r%+nta&%;n 9+ n+#tr! n+)!&%! #+

&+ntra r%n&%a"3+nt+ +n !r+&+r, r!3!-+r y !r%+ntar +" &!n#3! 9+ 2+2%9a# y a"%3+nt!#

natra"+#, "%2r+# 9+ &!"!rant+# y r+#+r-ant+#8

N!# 2%&ar+3!# +n n ")ar tran#%t!r%! y +#trat.)%&!, &+r&a 9+ &!3+r&%!# y &r&+# 9+

r%n&%a"+# a-+n%9a#, 9+ 3an+ra 1+ +9a 'a2+r 3ay!r a"+n&%a 9+ 2"%&!8

.1.2. Nom-re.

.1.2.1. Nom-re de la Em%resa

De +ruta# 3adre 4.A.C

.1.2.2. Nom-re comercial : logoti%o


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D+ rta, 3a9r+J #+ 'a&+ r++r+n&%a a "a +r+#%;n &!"!1%a" 1+ +n a")n 3!3+nt!

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C!"!r+#:

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r+r+#+ntar0 ta32%.n "a -%ta"%9a9 9+ "a# rta# r+#&a# 1+ !r+&+r+3!# +n &a9a )!8

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+" &ar%#3a 1+ t+n9r0n n+#tr!# &!"a2!ra9!r+# ara +" #+r-%&%! 9+ at+n&%;n a" &"%+nt+8A3ar%""!:E# n &!"!r 2r%""ant+, a"+)r+, 1+ #%32!"%(a +" "!8

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natra"+# 1+ &!nt%+n+n "%na(a, &!32%na&%!n+# +#+&%a"+# 9+ rta# tra9%&%!na"+# &!n +#ta

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a"%-%ar y ay9ar &a"1%+r 3a"+#tar r!-!&a9! !r na -%9a tan a)%ta9a y 9+#!r9+na9a8

.1..1. isi"n

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&!ntr%2%r a" 9+#arr!""! 9+ n+#tr! a@#8


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.1..2. 3isi"n

S!3!# na +3r+#a 9+9%&a9a a "a r+ara&%;n 9+ )!# a 2a#+ 9+ "%na(a,

%n&+nt%-an9! "! natra" 2r%n9an9! a"t+rnat%-a# 9+ -%9a #a"9a2"+ +n n +nt!rn!

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.1... alores

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Calidad@T+n+r a 9%#!#%&%;n +" 3+!r +1%! 9+ tra2a!, "a# 3+!r+# 3a1%na#, "!#

3+!r+# r!9&t!# y "!# 3+!r+# r!&+#!#8

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)#t! &!n n!#!tr!#8

.1.&. Constituci"n de la em%resa

.1.&.1. Ti%o de sociedad

D+ rta, 3a9r+J +#tar0 2a! "a 3!9a"%9a9 9+ na S!&%+9a9 An;n%3a C+rra9a, !r1+ -a a

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na +3r+#a a3%"%ar, &'%&a ! 3+9%ana, #%+n9! n+#tr! r!y+&t! na MYPE8 P+9+

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+# 9+&%r 1+ &+nt+ ! n! &!n n! y &+nta &!n na a9%t!r@a +t+rna ana" #% a#@ "!

a&ta#+ +" +#tatt! ! "!# a&&%!n%#ta#8

.1.&.2. RLgimen tri-utario

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A93%n%#tra9!r

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P/E4TO 3ODA0IDAD DIA4 BORA4Administrador1= F"" t%3+ < =

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Fn&%!n+#

elar %or el crecimiento de la em%resa.

elar %or el cum%limiento de metas : o-


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3%#3!#8Fn&%!n+#

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2.1.' 3icro 0ocali!aci"n.

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3+r&a9!# +-a"a9!# y a#@ !9+r t!3ar &!3! r+#"ta9! a" 3ay!r nta+8


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.2. Tecnolog$a

. 2.1. Descri%ci"n del %roducto V

ser;icio.

La "%#ta 9+ n+#tr!# r!9&t!#1+-+n9+r+3!# ya #+an "!# )!# y&!3"+3+ntar%!# +#tar0n ++#ta# a"2"%&!8 Para !2t+n+r na 3+!r a&!)%9a!r+&+r+3!# na )ran -ar%+9a9 9+ )!#&!n!&%9!# !r +" &"%+nt+, +ntr+ #%3"+# yn+-a# &!32%na&%!n+#8

F/O4Pa%a:aW %i6a Wnaran


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E3PAH/E /a#! 9+ !"% a+" /a#! 9+ !"% a+" /a#! 9+ !"% a+"

INREDIENTE4

Tr!(!# 9+ PaayaR!9aa# 9+ %aNarana# (3!L%na(aA(&ar

Fr+#a# 3+9%ana#Man)! 3a9r!Mara&y0 3+9%ana#L%na(aA(&ar

P"0tan!6 &&'ara9%ta 9+E#+n&%a 9+ -a%n%""aNarana# (3!A(&ar

PREPARACIKN

Pr%3+r! r+a"%(ar +" )! 9+narana8L+)! +&'ar "!# tr!(!# 9+aaya y r!9aa# 9+ %a+n "a "%&a9!ra

F%na"3+nt+ a)r+)ar "a"%na(a y 3+(&"ar"! &!n "anarana8[ E#t+ )! ay9a a "a9%)+#t%;n, 9+2%9! a "!#&!3!n+nt+# 1+ !#++ "aaaya nt! &!n "a##+3%""a# 9+ "a "%na(a8

P+"ar +" 3an)!, &!rtar+n tr!(!# y "%&ar nt!&!n +" a(&ar8 L+)!a)r+)ar "a 3ara&y0 y%na"3+nt+ "a# r+#a# y

L%na(a 3%9%+n9! +" a)a9+ a&+r9! a" +#+#!r8F%na"3+nt+ a#ar !r +"&!"a9!r8[E#t+ )! ay9a a"%3%ar +" !r)an%#3! !r"a# a"ta# 9!#%# 9+ %2ra1+ &!nt%+n+n "a#r+#a#8

L%&ar +" "0tan!,+#+n&%a 9+ -a%n%""a y)! 9+ narana8 L+)a)r+)ar "a "%na(a8

En9"(ar &!n a(&ar)#t!8

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TA3AO 6!(=


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PRE4ENTACIKN

.2.2. ReSuerimientos.

.2.2.1. 3aSuinarias# eSui%os# mue-les : 7erramientas

E" +1%a3%+nt! 20#%&! ara n+#tra )+r@a +# n &!n)+"a9!r y na r+r%)+ra9!ra ara3ant+n+r r+#&a# "a# rta#, na &aa r+)%#tra9!ra, tr+# "%&a9!ra#, 3+#a# y #%""a# "a&ant%9a9 9+ a&+r9! a" ta3a! 9+" "!&a", t+n#%"%!# 9+ &!&%na, -a#!# 9+ !"ya+" arat!3ar +n +" 3%#3! ")ar y ""+-ar, a#@ #+r 30# +%&%+nt+# !r 1+ +#tar+3!# &3"%+n9! "an+&+#%9a9 9+ 3!3+nt! 9+ n+#tr!# &"%+nt+#8

MA$UINARIAS

Pr!9&t! D+ta""+ Pr+&%! Un%9a9 M!9+"! Cant

L%&a9!raL%&a9!ra

Pr!+#%!na" \ 755855

modelo de plan de negocios de frappe 7 semillas hugo e (2)

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