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PROJECT REPORT ON

RETAILERS PRECEPTION AND

SATISFICATION IN TELECOMES

SUBMITTED BY:

PRINCE PRASHER

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Industry Telecommunications

Founded 1995Headquarters Santacruz East, Mumbai, India

Key people Kumar Mangalam Birla

(Chairman)

Sanjeev Aga

(MD)

Products Sim and data card

Aditya Birla Group

Website : IdeaCellular.com

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Idea

It is a wireless telephony company operating in all the 22

telecom circles in India based in Mumbai.

It is the 3rd largest GSM company in India behind Airtel

and Vodafone idea Cellular won the GSM Association Award for "Best

Billing and Customer Care Solution" for 2 consecutive

years.

It also offers GPRS services in urban areas

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COMPETITIVE ANALYSIS

Major competitors of Idea are Airtel, Vodafone, Reliance

and Docomo.

Peoples who are in profession line preferred Idea due to

its perfect network coverage. Maximum customers are due to the connections

provided by the organizations where they are employed.

Call rates applied should be affordable enough

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MARKET SHARE

Market share %

30%

25%

23%

12%

7% 3%

Vodafone E ss ar

BHARTI AIR TE L

IDEA

RELIANCE

DOC OMO

VIDEOCONE

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LIMITATION OF THE STUDY

This study is done in the few areas of Mohali. Thats

why it will not give the clear picture of the thinking

of retailers about the company and its products.

Limited database and short time span for the project.

Lack of professional approach since researchers arestudent.

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OBJECTIVE OF THE STUDY

To find out the telecom's companies reach ,

availability, competitions and their sales in Mohali.

To make a understanding about the services which

they provides.

To know about the customer base of the IDEA

CELLULAR.

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METHODOLOGY

The purpose of methodology is to describe the process

involved in research work. This includes the overall research

design, data collection method, the field survey and the

analysis of data.

For my project I have to conduct a small survey based

on around 150 retailers in the Mohali. Questioner

includes the companies reach to the retailers, their

services and they are ranked on some parameter

suggested by company executive (mentor). In addition I

made sales-index of majors companies in the Mohali

region

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PARAMETERS

MAXIMUM SALE

COMMUNICATION FLOW OF SCEMES

DSE VISITS

DISTRIBUTER VISITS

COMPANY VISIT

PREFERED BRAND

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Q.1 MAXIMUM SALE:-

7%

6%

%

1 4%

9%

1 %

I p : I h s p A , Vs h k , Th y h 76%

s M h . Th s s u h s g b

u qu y w ks h y p s.

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Q.3 DISTRIBUTR SALES

EXECUTIVE

VISITS ?

DOCOMO

VODAFONE

IDEA

RELIANCE

AIRTEL

VIDEOCON

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Q: 4 .) DISTRIBUTERS VISITS

DOCOMO

VODAFONE

IDEA

RELIANCE

AIRTEL

VIDEOCON

Interpretation: Distributors visits plays important role inbuilding strong relations between companies and

retailers.

Vodafone, idea, and Docomo leads in this parameters.

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Q: 5 .) COMPANY EXECUTIVE VISITS

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Q. PREFERED BRAND

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SWOT ANALYSIS

GROUP 10 1

Attractiveexisting footprint

Establishedposition

Strongdistributionchannel

High qualitynetworkstructure

STRENGTHS

Highdebtequityratio

Concentration

LossesaccumulatedbycompanyWEAKNESSES

Growthin Indiantelecomindustry

Growth of IT

Greaterclarityinprocedures

OPPORTUNITIES

Intensecompetition

AlternativetechnologyTHREATS

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SWOT AALYSIS

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