apex presentation.pptx

DON, SKYLER, ENXI, NATE

TEXAS TRIUMPH

WHY TEXAS? - LAND

268,820 square miles

WHY TEXAS? - POPULATION GROWTH

WHY TEXAS? - HOUSE DEVELOPMENT

INCREASE MARKET SHARE

WHERE WE ARE – TOTAL IIF

THE FOCUS - SOURCE OF GROWTH

Increased Homeowners IIF

Renewal IIF New IIF New IIF

WHERE WE ARE – NEW IIF

WHERE WE WILL BE - 2.1% GROWTH

WHERE WE HOPE TO BE

Current IIF: 1,711,279

Projected 2016: 1,748,597

Goal: 1,796,843

Difference: 48,246

THE OBJECTIVE

We are going to aggressively expand Allstate’s Texas market through a fast paced customer acquisition strategy, focusing our efforts in areas with low Loss Ratios, high Retention Rates, and

low Applications per Agent.

REGIONAL RANKINGS

Loss Ratio Retention Apps Per Agent

5yr avg. Rank 5yr avg. Rank 5yr avg. Rank

Austin 30.6 1 87.4 6 29.9 7

Fort Worth 39.1 3 89.2 4 29.6 6

Dallas 36.8 2 88.5 5 27.9 5

San Antonio 40.3 4 90.6 3 24.2 4

Amarillo 51.1 6 93.3 1 19.4 3

El Paso 45.4 5 91.8 2 19.0 2

Houston 75.9 7 82.1 7 18.7 1

Texas 43.5 89.2 25.1

SCORING ALGORITHM - EXPLANATION

● A region earns points proportionate to its score on ranking metrics

● Region is assigned goals based on percentage of total score in Texas

.5 (100 LOSS RATIO)

.4 (RETENTION RATE 80)

.1 (30 APA)

REGIONAL SCORES

Loss Ratio Retention APA Score Percentage

Austin 30.02 87.52 29.33 38.065 17.49%

Dallas 36.7 88.29 27.86 35.18 16.17%

San Antonio 41.28 90.9 24.33 34.287 15.76%

Fort Worth 39.97 89.44 30.27 33.764 15.52%

El Paso 46.35 91.91 18.98 32.691 15.02%

Amarillo 52.12 93.37 19.79 30.309 13.93%

Houston 77.4 82.08 18.32 13.3 6.11%

.5 .4 .1 217.596 100.00%

TARGET GOALS

REGION GROWTH GOAL 2015 YE IIF 2016 GOAL GROWTH %

Austin 14968 242,168 257136 6.18%

Dallas 13833 231,858 245691 5.97%

San Antonio 13482 291,389 304871 4.63%

Fort Worth 13276 310,254 323530 4.28%

El Paso 12854 214,820 227674 5.98%

Amarillo 11918 280,019 291937 4.26%

Houston 5229 140,770 145999 3.72%

● 5% Goal = 85,564 new IIF

● Region’s Growth Goal = 85,564 x Scoring%

CUSTOMER SENTIMENT

REFERRAL BONUS

EFFICIENCY OF ONLINE PURCHASE

● Three Tabs + Popup windows

● A total of 23 questions

● Two Tabs● A total of 19 questions

ESTIMATED IMPACT

ESTIMATED COST - EX. AUSTIN

CATEGORY 1:AUSTIN, DALLAS, FT WORTH

Regions with VERY LOW loss ratio, but high APA and average retention

Growth will be harder to achieve, but will be more

profitable

CATEGORY 2:SAN ANTONIO, AMARILLO, EL PASO,

Average Loss Ratio, Higher than normal Retention and Low

APA make these regions easy targets for growth.

While they will not be quite as profitable as

other regions, acquiring new business and keeping

it will be easier than Category 1 regions

CATEGORY 3:HOUSTON Growth in Houston is high

risk for multiple reasons!

High Loss Ratio and Low Retention

The only reason we suggest growth in this region is to maintain a presence, especially

against other competitors.

CONCLUSION - GOALS

Region Growth Goals

Austin 6.22%

Dallas 5.99%

San Antonio 4.62%

Fort Worth 4.28%

El Paso 5.95%

Amarillo 4.21%

Houston 3.75%

We will reach our overall goal of 5% homeowner growth focusing on aggressive expansion of areas with low Loss Ratios, high Retention Rates, and low

Applications per Agent.

Reference

• How do people choose their insurance plan? http://www.finweb.com/insurance/how-do-people-choose-their-home-insurance-company.html#axzz40LaxpSEJ

• Quick Facts: Resident Demorgraphic https://nmhc.org/Content.aspx?id=4708

• How does Web page affect conversions: http://www.webperformancetoday.com/2014/04/09/web-page-speed-affect-conversions-infographic/

• House Developement and Population Data https://www.google.com/publicdata/directory

• Houston Area Developmenthttps://blog.allstate.com/buying-a-new-home/