yoga me presentation 18.12.2013

PageMarch, 2013. © 2013 Infinity. Confidential.

YogaMe

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YogaMe is based on yoga.

The unique, video-based exercises are social and game-like, designed to reduce stress and tensions.

YogaMe improves occupational wellbeing and work climate, reducing sick leaves.

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ONLINE EXERCISE FOR WORKPLACE WELLBEING.


MARKET NEED

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Sick leaves and lower productivity cause 30 Billion € costs p.a. in Finland alone.

Sitting for long periods without a break causes back and neck pain - and stress.

Traditional office exercise instructions are uninspiring. Office exercise with a trainer is difficult to integrate into the work day.

Yoga is one of fastest growing trends. In 2013, 5 % of people in Western countries practiced it. The number is growing rapidly, in the US the growth is now 20 % p.a.

Yoga is proved to have a notable effect in improving wellbeing.

STATIC OFFICE WORK CAUSES PHYSICAL TENSE AND MENTAL STRESS.

YOGA AS A TREND.


TRAINING PROGRAM WITH GOALS

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Spare time exercise is insufficient.

YogaMe is the only solution on the market truly ideal for office exercise during the day.

It efficiently reduces health costs, raises productivity, and workplace wellbeing.

It is a unique tool for regular use, activating the passive employees.

The progress and the effects can be measured: YogaMe offers a dashboard with monitorable results.

USED AT THE OFFICE, DURING SMALL BREAKS.

THE YOGAME SOLUTION

PageMarch, 2013. © 2013 Infinity. Confidential. �4

Commercial version of YogaMe service was launched in May 2013.

Piloting with first corporate and public sector customers started immediately after launch.

YogaMe now has several large scale deals with big companies like If, Osuuspankki and STX.

YogaMe has been listed in Startup100, listing hottest start ups from Finland every month

USING IYENGAR YOGA, JENNY LAURONEN HAS WORKED WITH WORKPLACE WELLBEING FOR FIVE YEARS.

TOGETHER WITH THE YOGAME CODING GURU MIKKO KESKINEN, SHE WANTED TO EXPAND THE USAGE TO ONLINE OFFICE EXERCISE.

MOBILIZING YOGA TO WORKPLACES.

OUR STORY


IMMEDIATE START OF NOTABLE SAAS INVOICING.

MARKET ENTRY – DIRECT SALES TO EMPLOYERS.

TARGETS

2014 2015 2016

Clients 7 25 60

Users: 300 / client

2 100 7 500 18 000

€/user/month

15 15 15

Revenue, € 378 000 1 350 000 3 240 000


SALES Extensive use of YogaMe in large domestic companies like banking and insurance plus public sector organizations.

2 100 users, annual value of SaaS contracts 378 000 € by the end of 2014.

PRODUCT DEVELOPMENT Modifications to YogaMe based on user feedback.

Premium features like the monitoring tool for employers.

MARKETING An efficient model created for activating customer’s employees in using and sharing YogaMe.

SALES CHANNELS Most potential partners activated: Insurance companies, occupational health care companies, wellness & yoga studios, workplace wellbeing companies.

TARGETED ACTIONS FOR 2014


STRATEGY

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YogaMe is aiming at fast growth, and thus, has decided to strengthen its resources in sales and marketing. Hence, investors are now invited to join the company in its business and value development.

MARKET ENTRY – DIRECT SALES TO EMPLOYERS / SAAS INVOICING.

CREATE A LARGE USER BASE PROMOTING USAGE BETWEEN OGANIZATIONS VIA SOCIAL NETWORKS: LOW MARKETING EXPENDITURE.

INTERNATIONALIZATION THROUGH DISTRIBUTORS: SALES TO LARGE EMPLOYERS.

!EXPANSION – ENTRY TO THE VAST CONSUMER MARKET ONCE B2B IS ESTABLISHED.

EXISTING USER BASE AND AWARENESS UTILIZED IN BOOSTING WEB SALES. EXISTING STRONG SAAS REVENUE BASE ENSURES FINANCING FOR CONSUMER BRANDING.

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yoga me presentation 18.12.2013

Health & Medicine