MISSIÓ TECNOLÒGICA A LA XINA

- Del 24 de maig a l’1 de juny de 2010 -

SOL·LICITUD DE REUNIÓ

Empleneu el qüestionari el més detalladament possible i retorneu-lo a:

Mònica Botey mbotey@acc10.cat abans del dia 31 de març de 2010.

1. COMPANY IDENTIFICATION DATA

Name of the company:

Worldsensing

NIF/CIF: B64902208

CEO / General Manager:

Ignasi Vilajosana Guillen

Registered Address:

Clos de sant francesc 21 1 2

Post Code: 08034

City:

Barcelona

Province:

Barcelona

Phone:

699896471

Fax:

General e-mail: ivilajosana@worldsensing.com Website: www.worldsensing.com

They have already being involved in Feder programs and cooperative projects.

They are in a CENIT project, with Repsol, to control CO2 (with the objective of innovating

in “Green Thermical Centrals” , through seismic tomography to control 1km depth CO2

storage).

They are already in conversation with the catalan technological center BDigital.

2. COMPANY OBJECTIVES IN THIS MISSION TO CHINA

TITLE WorldSensing: SMART PARKING SYSTEM: FASTPARK

ABSTRACTBrief description of the benefits of the technology offered/sought including key technical or competitive advantages or details of the applications in which it will be used

WorldSensing’s business line is focused on the development of an autonomous, self-organizing smart information platform based on heterogeneous Wireless Sensor Networks to offer new tools that will help to significantly reduce the carbon footprint, air pollution and energy consumption in urban areas. This way, the visions of Software as a Service (SaaS) and Internet of Things (IoT) will find their implementations in the field of interoperability among citizens, objects and urban scenarios. The platform is built upon existing open source software, protocols and formats. The company delivers unprecedented communication protocols and hardware designs to offer innovative products to established as well as emerging markets.

At this point, we are highly focused on smart urban infrastructure for carbon footprint reduction. The target companies are mobility and telecommunications infrastructures managers, telecom operators and major parking operators (like Interparking, ParkCare Group). We offer them new products incorporating low-cost, reliable and secure state of the art technologies.

The prime aim of this trip is to establish personal contact with leading manufacturers, service providers, city halls representative in the field. Notably, we would like to 1) obtain a coherent picture on the market trends in our segment; 2) make contact to similar companies in the field and query them on their positive as well as negative experience; 3) increase international visibility and thus potential impact.

DESCRIPTION OF THE TECHNOLOGY OFFERED/SOUGHT

According to Forrester, the market of Extended Internet Technologies, which includes RFID, sensors and others, will have a value of $11bn worldwide and $3bn in Europe by 2012. One of the major areas is physical security and control, which is where WorldSensing’s forerunner products, FASTPARK and eCO2, are positions with the aim to capture part of the $2.8bn worldwide market by 2012.

From the total Extended Internet Technologies market, it is anticipated that $5.3bn will be captured by the sector pertaining to wireless sensor networks, a large part of which will go to service providers facilitating a commercially viable use of said technology. As for the wireless sensor market tailored to Europe, according to Frost & Sullivan, it is expected to grow strongly until 2014, reaching $180m. Furthermore, the amount of wireless sensor nodes is estimated to be a healthy 80-140 million units in 2010 in Europe alone. Any company, and WorldSensing in particular, which aim at capturing part of this promising market need to enforce the support of applications which eventually yield gains (by order of magnitude) for the end-client.

Capitalizing on above strategic insights, the current developments of WorldSensing address the following products:

1-Outdoor Parking Management System and Localization Platform.

There are up to 4M of regulated parking spaces in urban areas above 200.000 inhabitants in Europe. Cities start to be interested in fine-grained parking regulations due to its environmental benefits. There is however a lack of availability of such systems in the market due to technological barriers which could not be solved until about a years ago.

The product that WorldSensing has developed has been designed to monitor outdoor parking spaces and provide this information to drivers seeking a parking spot through their smart-phones. However, the system could also be used in indoor parking buildings to replace actual wired systems reducing installation and logistics costs by about an order of magnitude. The latter extends the market by 3M extra places. These numbers result in a market ranging between $400-600m for the next five years in Europe.

Service providers are those which profit from WorldSensing’s solutions by offering their existing customers unprecedented value-augmenting services or which lower OPEX of running services by at least an order of magnitude. WorldSensing mainly targets service providers having access to a large, mass market, but does not exclude tailored solutions. An example is the parking maintenance service provider in Barcelona, which has shown great interest in exploring WorldSensing’s FASTPARK product. Focus here is on offering a solution which is of low cost, whilst not jeopardizing operation.

Governmental bodies’ main interest lies in providing security and life quality services to its citizens. WorldSensing’s CO2 handling solution is thus one example which governmental bodies are likely to show interest in. Focus here is less on cost but more on reliability and security.

Town halls or any type of municipal bodies have an interest in augmenting the residents’ living quality. WorldSensing’s prime product, FASTPARK, has already generated a great interest from a variety of townhalls. Emphasis here is on cost, reliability and security, all of which WorldSensing offers as of today.

Third parties are those which utilize WorldSensing’s platform to develop novel and innovative solutions on top of it, to be able to sell this again to any of above-mentioned market segments. Recognizing that WorldSensing cannot and does not want capture every single available market in this direction, it allows for a quick spread of technology into unforeseen markets and sectors. Emphasis here is on availability and open access.

Commerce, i.e. industrial companies, start-ups, etc, can profit from the low cost and reliable sensing solutions offered by WorldSensing. This facilitates a cutting-edge w.r.t. competitors in the field. For example, WorldSensing’s solutions allow whine yards to be monitored and thus guarantee a superior quality when compared to an un-monitored solution.

INNOVATIVE ASPECTS (TECHNLOLOGY OFFER)

What are the innovative aspects in relation to existing products or processes? [Use details from patent application for example, if applicable.]

The Smart information platform based on heterogeneous Wireless Sensor Networks is innovative in the following aspects:1)State of the art communication protocols based on IEEE802.15.4 standard. 2)Ultralow power devices (Energy harvesting integrated) 3) Focused on traffic monitoring and parking guidance through web interface. 4) low cost deployment and maintenance.5) Scalable and expandable

Moreover we believe to capitalize on the following strengths:very clear idea on business and technologyproduct solution which is by an order of magnitude cheaper than competitorsunique mixture of partners with very distinct but vital expertiseexceptional knowledge in cutting-edge and emerging technologies

We would like to highlight that IPR protection is central to WorldSensing. We thus have two patent applications in process.

MAIN ADVANTAGES / BENEFITS

(TECHNLOLOGY OFFER)

What are the advantages of the technology for the user in comparison to products / processes that are already on the market? What are the advantages for the partner?

1) Low cost installation of the parking system2) Possibility of outdoor installation3) Mobile phone parking guidance

COMPANY OBJECTIVES IN THIS MISSION TO CHINA

TECHNICAL SPECIFICATIONS(TECHNOLOGY REQUEST)

Min 50 Characters

Technical Requirements. Specify your technical requirements as accurately as possible.

They provide a Sensing communication platform, and outsource the components production.They look for developing a new components packaging partner, for applications on infrastructures (parking, roads, civil work, as well as in the healthcare field).

CURRENT STAGE OF DEVELOPMENT

X Development Phase (new applications of the platform and of the components distribution)

X Available for demonstrationX On the market

INTELLECTUAL PROPERTY RIGHTS (IPR)

X Patent Applied for but not yet Granted

Patent Granted

Copyright

Exclusive Rights

Know How

Others (Registered Design; Plant Variety

Right etc)

Patent Number:

Countries:

Comments:

MARKET APPLICATIONSPlease specify/describe the particular market sectors in which this technology could be applied

-infraestructures: parking management, road circuit management, civil work, health care and elderly services.

TYPE OF COLLABORATION SOUGHT

(please tick as many as apply)

License Agreement

X Technical Co-operation (in adition with technological

center: BDigital)

Joint Venture Agreement

Manufacturing agreement/Prototyping

Commercial Agreement with Technical Assistance

Financial Resources

PARTNER PROFILE

Type of partner sought, specific area of activity/size of partner, tasks to be performed etc.

Partner Qualification Criteria

-TECNOLOGICAL DEVELOPMENT

-THE ADMINISTRATION, AS WELL AS THE COMPANIES AND ORGANIZATIONS THAT PROVIDE PARKING AND OTHER MOBILITY SERVICES.

Tasks to be Performed by Partner

-PRODUCTION AND COMPONENTS PACKAGING

-CUSTOMIZATION OF THE TECNOLOGY

Support Provided by Your Organisation

-Basic Platform and knowledge

-(not interested in maintaining the original brand)

5. SPECIFIC DATA

Required standards for your

products (if any):

Final user of your product/s or

services:

Competitive position of your

product in international

markets:

Main international competitors: EEUU: Street Live Networks

Please specify the desired

profile of Chinese companies

to meet with:

Electronic developers

Parking services providers (the counterpart in Bcn:

Ibersegur)

Huge commercial centers

Administration

Would you like to contact with local organizations or associations of your sector?

There is an organization (already to be provided) that might be in contact with.

Please detail any contacts that your company already has in China that you would like to

meet during the mission:

The organization mentioned above might be interesting to meet.

Please detail any contacts that your company already has in China that you would NOT like to

meet during the mission:

Please specify any days not convenient for the meetings:Please specify the time for each meeting that you would like to spend:

SUGGESTIONS, DEMANDS AND QUESTIONS DEMANDED BY THE CATALAN COMPANY/CENTER

SUGGESTIONS AND DEMANDS

-They would like to know the market maturity for that kind of solutions, as well as whether already exists a similar solution in China of any kind.

OTHER COMMENTS…

-Urbiotica is a direct competitor.

-Sensing&Control is a competitor, but could also be a partner in the consortium.