siddique presentation
TRANSCRIPT
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STRATAGIC BUSINESS MANAGEMENT
Presente to Sir Umer Noor
y
Mubashir Hussain
Farhan Khan
Syed Faraz
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More than 100 employees in three Branches in Karachi. But
Global Specialist Markets (GSM) is a global travel management
Organisation with market-leading specialists in over 40 markets
worldwide.
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OUR CLIENT LIST
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Excellent Supplier
relationship
Reputation in market place
is strong Excellent Customer List
Good Location
S High Debt Burden
Weak Management(Our top
people are not built for
long, dull and repetitive
tasks).
limited financial base
W
Online Marketing Current growth rate of
tourism
Innovation
Partnership with Hotels and
other travel agencies
O Other Travel agencies and
tour operators.
Economic Crises
Legal Issues
Volatile Currencies
T
SWOT Analysis
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• MORA –Hajj
Quota.
• Gov. new policies &
Taxation
• Security Burden
PoliticalP
• Airline travelling
rate is growing allover the world.
• Inflation &
Exchange rate
EconomicE• Special Packages of
Hajj & UmrahServices.
• Change Tastes and
Fashion in Holidays
Social S
Internet- GDS
Technological T
PEST Analysis
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Strategic Group Analysis
Travel Agencies In Karachi
Sale
Product-Line Breadth
High
Low
Visa Services , World Wide Hotels Reservation & Ticketing
Polani Travels
Quality Aviation
Oasis Travels (Pvt) Ltd.American Express
Aroma Travels
Bukhari Travel & Tourism Services
Gerry’s Travel
Sonia Travel
Hadi Travel
Fazl e Rabbi Travel
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BCG Matrix
MarketGrowthRate
Relative Market Share
High
Low
High Low
Ticketing & Reservation
Hajj & Umrah - Groups Visa Services
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Industry Life Cycle Patterns
Introduction Growth Shakeout Maturity
Decline
Renewal
IndustrySales
Time
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Value Chain Analysis
Firm Infrastructure
Human resource management
Technology DevelopmentProcurement
Marketing&Sales
OperationsServices Customer
Feed Back
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Bowmen Strategic Clock Analysis
• Sub Set Travel Agency
6
7
8
1
2
3
Low High
Low
High
PerceivedUse Value
Price
4
5
Oasis Travel
Shairazi
Travel
Polani
Travels
Bukhari Travels
American Express
Oasis Travel
Dossani Travel
Sonia Travels
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Attractiveness of
Travel Agencies• Industry Attractiveness
– Market size
– Market growth
–
Profit margins – Industry life-cycle
– Economies of Scale
– Regulation and otherPEST factors
• Business Strength
– Relative market share
– Price competitiveness
–
Service quality – Loyal Customer
– Innovative capacity
– Resources
– Competences
– Capabilities
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Strategic Choices
• After analysing We Found Some Problem Which were
affecting Campiness Growth
– Management Problem
– Software Problem
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Cause Of Change
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Feasibility & Acceptability
• Cost Saving.
•Resources Available in term of Finance.
•Ease to use.
• New Management familiar with New Software.
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Developing
• We Launch new software in Our Organization Named
Catalyst and it is now working Good.
• New Management is doing well in the Organization andthey provide update position of Company.
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Conclusion
• Traveling is a wonderful adventure and to do it in a sensitive and responsible way will only
make the experiences more meaningful and authentic.
• However, it is also important to remember that the road towards achieving sustainability in
tourism will be a long and slow one. Every little action from travelers and suppliers will
make incremental positive changes to help the preservation of the destinations' natural
beauty and heritage.
• The Responsible Traveler Guide is the start of a new way of experiencing travel.
• It is a journey worth taking for you, and for future generations.
• After analyzing the complete scenario of tourism industry, researcher comes to a conclusion that
tourism industry is the largest industry of the world. In case of Pakistani market, tourism industry is
in the growth stage, but due to poor brand image in the world, the growth rate is low as compared
to rest of the world
• According to the analysis of different consumer behavior models, it is concluded that the
consumer trends toward the tourism industry is changing and people are now attracted to
tourist destinations more as compared to previous trends. This is because of increase in
leisure time and disposable income of Pakistani people
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Recommendation
• Although the trend is shifting towards more tourism activities, but still
there is a need to promote tourism in the country to attract more and
more of domestic as well as international tourists.
• In order to stay in the market Shirazi travels & Tour must solve their
Management Problem as well as Software problem.• Because Technology change day by day and you have to be
updated to survive and make a image among the competitors.
• Also there is a need to develop different tourist destinations in the
country and to conduct different tours all over Pakistan.
• Governmental support also plays an important role in developingtourism; there is a need to invest more in this sector as compared to
what other countries are spending