Assessment Item 4”Cause- related Marketing”Marte Fredriksen

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WHO?Australian unemployed workers union is a helping

orgnisation that helps unemployed to get a job.

Currently in Australia, there are around 750,000 unem-

ployed people, as well as roughly 900,000 people who

are underemployed. Altogether, that means there is ten

job seekers for every job vacancy.

GOAL:Our main goal is to decrease the unemployment,

help as many we can to get a job.

”The more difficult the government makes it to be

unemployed, the more desperate the unemployed

will be to accept work; any work.”

HOW?Sløyd is cooparating with Grocer & Grind to

support AUWU. By purchasing a designed coffee cup from Grocer & Grind you will get refill with

coffee for only AUD 3 and we’ll donate the profits to Australian Unemployed Workers Union.

Coffee cup

Banner

Poster

Facebook

Instagram

Campaign movie

https://www.youtube.com/watch?v=afYQ-h3XV8Y&feature=youtu.be

Website

http://martefredriksen3.wix.com/majorstudio

Thank you!