ol x presentation pdf

7/25/2019 Ol x Presentation PDF

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Free Classifiedswww.olx.com

Amarjit Batra, CEO OLX India

Naspers: India eCommerce Day

OLX India10thOctober 2014 , Bangalore


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OLX Classifieds is part of larger Naspers group


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Operations located throughout LatAm, EMEA, India and Asia

Operations in ~25

countries

Source: Naspers corporate website

India is the key market in overall OLX classified business


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We are the classifieds platform that connects buyer & seller


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And we are different to etail

Classifieds (C2C) Online Retail (B2C)


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Path to winning is one of heavy investment and patience...

We are here

* OLX India already completed 4 yrs of focus on this path

** In some European markets this has been achieved within 3-5 yrs

57 Yrs

3. Establish LeadershipINRb

n


7/187Source : Alexa.com, Comscore.com, 2012 annual report Schibsted

But winners take it all


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1. Value added Services

Advertising led monetisation model

1. Top Listings

2. Highlights4. Rebumps Paid

3. Gallery

2. Advertising

Several types of revenues streams:

Brand advertisers in consumer goods

Contextual advertising

Sponsorship deals


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Indiaoperational landscape

15

18

21

25

30

36

0

10

20

30

40

2012P 2013P 2014P 2015P 2016P 2017P

India online classifieds market

2026

3343

56

74

2

2

4

6

9

14

0

20

40

60

80

100

2012P 2013P 2014P 2015P 2016P 2017P

Growth of digital advertising in India

Web Mobile

Data sources: FICCI-KPMG Indian Media & Entertainment report 2013

INRb

n

2228

37

49

65

87

Real EstateJobs AutoHorizontals

INRb

n

Market Leaders


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Pa eviews

PageViews/VisitBounce rate

2.Traffic

10.3

Time on site

Source : Similarweb

We have cemented our place as market leader

2x vs

No.2player

3.6x

1. Brand awareness

3. Engagement 4. Mobile downloads (Mn)

Half vs

No 2 player

2X vs

No.2 player

Source : ComscoreSource : Google trends

Source : Google play

App Downloads

3x vsNo.2 player

2x vs

No.2player


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OLX is also a leader in the auto category

Data sources: Google Trends, PV data: from Similarweb for June 2014

Google Trends Brand Awareness

100%

23%

42%

14%20%

Web PVcompared with OLX

Google Trends Auto Brand Awareness


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OLX playa the role of C2C category creator

Focus on preowned goods

Sell side focus

Extensive use of offline media

User generated content vs. sales driven model

Localise

Co

mmunication

Localised

communication


13/1813Source : OLX CRUST STUDY 2013

Value of second hand For Sale Goods (non-auto)

Brown Moneystuck in old unused goods in urban India


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Focus on pre-owned goods

Outdoor campaign educating user to Sell Old before they buy new

The #1 marketplace for Used Goods collaborating with the #1 etailer, advocating the selling culture


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TV

Radio

Community Activations

Mobile Browsers

App Stores

Ad Networks

SearchSocial

Handset Preloads

Offline(Pull, market making)

Distribution(Push, PoP)

Mobile first approachpioneered mobile classifieds


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80%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

-

200

400

600

800

1 000

1 200

1 400

1 600

2012 2013 2014

Total Pageviews (Web vs Mobile)

Web Mobile %

Exponential growth in mobile

Avg Mobile

PV Growth ~300% vs. LY


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Politicians were deemed sellable as well!

Popular cricketer to be sold on

OLX after dismal performance

Students asking the

chancellor to be sold on OLX

in Kolkata!

.And in the process became part of the popular culture,

language and a household name

Bech-dehas become

a verb for selling

User advocacy and

testimonials


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Thank You

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