nuevas soluciones tecnológicas para retail paco bermejo

Soluciones para los nuevos Canales Online y Móvil y nuevas estrategias Fast Data de venta

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Paco Bermejo, Responsable de Generación de Negocio en Retail

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.2

Trends in Retail

Global Expansion

Targeting & Personalization

BusinessEmpowerment

The DigitalConsumer

ContentExplosion

RegulatoryCompliance

OperationalOptimization

EnvironmentalAwareness

CloudServices

ChannelConvergence


The Digital ConsumerEngage Customers Consistently Across Web and Mobile Channels

• In-context editing, authoring, & preview of website for different device types

• Manage mobile site plan/navigation structures in Contributor UI

• Use same templates for mobile & desktop or customize for mobile specific pages

• Supports HTML-5 / responsive design• WSDT manages mobile templates• Leverages full Sites targeting capabilities• Detect incoming devices and render device

optimized site


• Create blogs and enable user-generated content (UGC) such as comments, reviews, ratings and polling

• Facilitate social participation by enabling visitors to log in with their Facebook, Twitter or Google IDs out-of-the-box

• Enable users to share content they like with Facebook and Twitter out-of-the-box

• Extend social sharing and log in to 30+ social networks

• Utilize UGC such as ratings or reviews to dynamically drive the content of your site

Channel ConvergenceEncourage Interaction Through Social Computing


Targeting and PersonalizationPersonalize the Experience with Rules-Based Targeting

• Empower marketers to employ rules based targeting and personalization

• Define attribute-based segments

• Assign content recommendations to target to customer segments

• Supports implicit (behavioral) and/or explicit (known) segmentation

• Enables granular targeting based on membership in multiple segments

• Easily tag and query content for use in targeting efforts


Content ExplosionEmpower Business Users with Intuitive Authoring Tools

• Enable marketers and line-of-business teams

• Simplify site creation and management

• Reduce reliance on IT for day-to-day site maintenance

• Simply drag-and-drop text, images, videos, social computing components and more, right into the context of a page


Global ExpansionCost-effectively Grow Your Online Presence to Meet Global Needs

• Scalable dynamic delivery of personalized content

• Re-use digital assets & other content across multiple sites

• Streamlined multisite management

• High performance delivery of rich media driven sites


Value Proposal: Real Time in Retail

Operational Optimization

• Logistics tracing• Design and manufacturing• Price optimization• Inventory and stock management• Operational intelligence (M2M)• Market analysis

Customer Experience

• Multi-channel• Buying trends and patterns• Recommendations• Loyalty• Brand Reputation

Innovation

• Customer, supplier and product segmentation • Offers personalization• Campaign Design• Mobile PoS


Value Proposal: Real Time in Retail

Optimización Operacional

• Big Data• Event Processing• Extreme Performance• Data Integration• Advanced Analytics• Business Processes

Experiencia de Cliente

• Websites• eCommerce• CRM• CRM Loyalty• Social Relationship Management

Innovación

• Mobility• Mobile Point-of-Service• Real-time Decisions• Fast Data


Value Proposal: Shops in Real TimeReal Time Architecture

• #1 Application Server: WebLogic Server• Fast integration patterns: OSB and Coherence

Solution based on market leader technology

• Different shop topologies• Thin PoS with Store-and-Forward client• Reliable messaging

Flexible and Reliable

• Shop messaging• Central services and stores messaging• Database for offline selling• Deployment of PoS infrastructure• End-to-end administration (lifecycle, monitoring)• High performance messaging platform

FINANCIALSERVICES

Oracle’s Value

ProposalSOLUTION


Complex Event Processor

No SQLDatabase

In-Memory Data Grid

Alerts & Human Actions

Business Processes & Decisioning

BusinessApplications

Oracle Fast Data


Real-time Location-Based OffersTier 1 Global Bank

Objectives

Customer profile enrichment with Big Data Capture credit card POS and merchant data with

event processor Determine geo location of POS and nearby bank

wholesale customers Leverage real-time decision engine to generate

offer to mobile device

Solution

Increase revenue through real-time, location based offers


Oracle WebCenter

CUSTOMERSMARKETERS

PORTALCONTENT SITES

CUSTOMERSEND USERS

DEVELOPER

KNOWLEDGEWORKER

ADMINISTRATOR

ENTERPRISECONTENT

MANAGEMENT

WEB EXPERIENCE MANAGEMENT

PORTALS


New: Oracle WebLogic Server & Oracle Coherence

Deep Integration with Oracle Database 12c– Oracle Multitenant– Oracle Rapid Application Cluster (RAC)

Real-Time Data Refresh: Live Events viaOracle GoldenGate Hotcache

Built-In Scalable Support for WebSockets

Oracle Database 12c

Oracle Cloud Application Foundation

CoherenceIn-Memory Data Grid

WebLogic Server

ApplicationsApplications


New: Mobile Development Framework

Build Once, Run on Any Platform Phones & Tablets, iOS & Android Native Container on Each Platform Device Access via Cordova Disconnected: SQLite with Encryption


New: Mobile Development Environment

Declarative, Visual Development 50+ Visual UI Components Customizable via Metadata Extensible with Java Develop, Test, Package, Deploy


Service and Data IntegrationA2A

SERVICE INTEGRATION

DATA INTEGRATION

MobileCloud

Data QualityBulk Data / ETLReal-time Replication

Big Data

Database

Apps

Legacy

B2B


Oracle Fusion Middleware

User Engagement

Identity Management

Business Process Management

Content Management Business Intelligence

Service Integration Data Integration

Development Tools

Cloud Application Foundation

Enterprise Management

Web Social Mobile


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nuevas soluciones tecnológicas para retail paco bermejo

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