JUST HOW PROFITABLE IS THE HOTEL INDUSTRY?

DIFFERENT PRODUCT - SAME INDUSTRY….

REAL ESTATE!!

Different types of Real Estate

ResidentialCommercialIndustrial

AgricultureSpecial Purpose

What do they all have in common?

SQUARE FOOTAGE!!!

Why National Hotels Association

We are unique in the market place because of our

NICHE marketing & BRANDING

We own over 50 NICHE Brands: Athletes.Travel

VegasDeals.Travel Realtor.Travel

800.TravelEDM.Travel

This differentiates us from all other online retailers who practice:

The Shotgun Marketing approach

As a supplier we take advantage of: Niche Markets

Niche Marketing allows us to target specific groups of people.

In turn, increases our BUYING POWER through

AGGREGATION.

By aggregating the data ($ amounts spent) of so many

niche markets, we are able to determine the volume of

square footage we will sell MORE ACCURATELY!!

MARKETING(Channels of Exposure)

Word of Mouth - Check in / Check out Process

Creates personal experiences people share via Testimonies

Social Media - Technology meets Human experiences We built our apps to engage with social media allowing

people to share their experiences and engage with friends, family, and followers

Digital impressions - all the social media postings made by satisfied customers and clients

Traditional avenue - Branding

DISTRIBUTION(Delivery Methods)

Original Brick n Mortar Method:B2B Distribution

- Allows control of Mark up and Profit Margins

Version 2.0 Click n Mortar Method:Mobile App Technology & B2C

- Set Mark up / Profit Margin- Global Potential- Hands free / More time freedom

SUPPORTSupport Organization

1st tier - NHANHA corporate staff have over 25 years combined experience

in customer service, reservations, accounting, and

training

2nd tier - Niche Market URL'sBrokers of individual Niche URL's are experts in

their perspective fields of business

3rd tier - Market SupportThe hospitality industry itself has a wealth of tools and continuing

education for those interested enough to seek it out

There’s over 28,000,000 square footage

on the 4 mile Vegas Strip that can be sold!

BY THE DAY!!

IF YOU COULD TRAVEL, WHERE WOULD YOU GO?

SPAIN ~ ITALY ~ MOROCCO ~ BRAZIL ~ VEGAS ~ MIAMI ~ CALIFORNIA ~ NEW YORK ~ ATLANTA ~ HAWAII

MOST SO. CAL PEOPLE DON’T CONSIDER GOING TO TEMECULA, PALM SPRINGS, SAN DIEGO, OR VEGAS FOR A DAY OR TWO GOING ON VACATION!

Forget about going on vacation for now…Let’s just talk about those short 2 to 3 days Vegas trips!

26% of the 39,727,022 (2012) annual visitors are from So. Cal

10,329,026 x 3.7nights x $108 = $4,127,478,678

BENEFITSGenerate Leads

- all Niche URL's have Brand Loyal clients

NHA aims to pursue "clients", not customers- customers buy because of price- clients buy because of relationship

All tools and training provided

Reallocate current advertising budget

-$99/mo.

access to Booking Engine- Generate Leads