1 artflakes partner presentation en 2011-01-21

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    www.ARTFLAKES.com 1www.Groupon.de

    Photo credits see page 14

    Partner Presentation

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    www.ARTFLAKES.com 22

    ARTFLAKES offers its customers high-quality art prints and posters withthemes of artists, photographers und other creatives as well as otherpictures which were not accessible to the public from national andinternational archives. All themes are available on-demand in all popular

    formats and sizes. ARTFLAKES puts a strong emphasis on high authenticityand quality.

    We offer our partners a high reach on ARTFLAKES as well as in ourdistribution network and by that a successful and risk-free utilisation oftheir content rights nearly no time and effort is needed, due to ouroutstanding partner service.

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    www.ARTFLAKES.com 33

    Generate extra revenue through long-taildemand in the internet and market your stillunused content ressources

    - Artists, illustrators, photographers, creatives

    - Photo archives

    - Museums

    - Newspapers & magazines

    - High quality photographies

    - Historical photographies or photographieswith local content

    - Title Pages

    - Illustrations

    ARTFLAKES offers additionalrevenues for ALLvisual content right owners

    Top-Seller

    Mass market

    Long-Tail

    Number of products

    Salesnumbers

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    www.ARTFLAKES.com 44

    Signing ofcooperationcontract

    Integration ofphoto material

    onARTFLAKES,Shipping of

    hard drive via

    courier or batchupload

    Price settingby partner

    Launch ofARTFLAKES

    partner-&white-label

    shop

    100

    Order ofe.g. a fine art

    print withpartner content

    Printing,framing,

    shipping byARTFLAKES

    Payout ofroyalties

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    www.ARTFLAKES.com 55

    ARTFLAKES basis pricefor fine art print sizeGrande on canvas

    1. There is a basis price for eachproduct category and size,based on production andshipping costs.

    2. The partner determines a

    royalty of X% of the basis price

    Partner royalty (incl. VAT)

    of X% of the basis price,e.g. 50%* 44,95134,50

    retailprice89,90

    * See ARTFLAKES Terms & Conditions

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    www.ARTFLAKES.com 66

    Free utilisation of unusedgraphical material

    *Result of an internal partner survey: 19.07.2010

    of our content partner are fullysatisfied with our service andthe partnership

    Partners get an ARTFLAKES.compartnershop as well as a white-labelversion

    ARTFLAKES is responsible for

    printing, packaging and shipment ofthe products and offers a qualitywarranty

    High reach through distributionpartnerships

    Content distribution via socialmedia like facebook, twitter &other.

    Monthly Payout of royalties

    Additional promotion for premiumpartnershops on ARTFLAKES and inall of its advertising networks

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    www.ARTFLAKES.com 77

    On-demand prints address target groups withabove average income.

    Content is also virally distributed via socialmedia channels like facebook or twitter.

    ARTFLAKES is promoted on following onlinechannels:

    * Customer demographics on art.com, Source: Google Adplanner

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    www.ARTFLAKES.com 88

    1.000

    3.000

    6.000

    >10.000

    2007 2008 2009 August 10

    Content partner

    ARTFLAKES was founded asmygall.net in 2007, change ofname and relaunch of plattformwill take place in late 2010

    Our partner base has growncontinually

    In 2010 over 10.000 partnersoffer over 120.000 artworks onARTFLAKES

    By that ARTFLAKES is thebiggest German on-demandprinting community and offers istpartners a strong representationin Germany and Europe.

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    www.ARTFLAKES.com 99

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    www.ARTFLAKES.com 1010

    ARTFLAKES emphasizes on great customerservice and high-quality products

    We give a 100% satisfaction guarantee, regardingthe product and the picture

    For print production we only work with high-qualitypartners, that normally work for photographers,museums, galleries and other public institutions.

    Some references of our partners:

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    www.ARTFLAKES.com 1111

    As a partner you get a personalaccount with real-time salesstatistics.

    Every sale will be shown instan-taneously with a customer order.

    For every sale you get detailedinformation: date, picture ID, picturetitle, ordered product and productspecification , royalty markup in %quantity, royalty amount in.

    You receive your royalty paymentand statement monthly or quarterly.Additional you receive a detailedorder statement (with a monthlysummary) as a CSV or XLS file.

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    www.ARTFLAKES.com 1212

    Until now mainly in GER / AT / CH; in2011 ARTFLAKES will start a Europe-wide roll out and will make furthermarkets for our partners accessible

    With additional language versionsARTFLAKES opens up forinternational content partners

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    www.ARTFLAKES.com 1313

    Well established German investors support ARTFLAKES

    ARTFLAKES is operationally and financially being supported by IBB Beteiligungs-gesellschaft (IBB investment company) through an investment fond that was beingestablished by the European Union to foster the creative sector.

    Since 1997 IBB Beteiligungsgesellschaft is a 100% subsidiary of InvestitionsbankBerlin (a public investment bank) and allocated together with partners over 650 Mio..

    Strong financial base

    ARTFLAKES received a further growth funding from IBB and other investors inAugust 2010.

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    www.ARTFLAKES.com 1414

    Your contact:

    Daniel Brckner

    Tel. 030-6165-1282Fax. 030-6165-1274

    Mobil. 01577-1720504eMail. [email protected]

    MyGall GmbHSchlesische Str. 29-3010997 BerlinGermanyPhoto credit: Frank Wchter

    Photo credits: 1.R. Jack Ness, Julia Raphael Prante, Wolfgang R. Frst, Vinterborn2.R. Tuval Rabina, Julia Raphael Prante, Frank Wchter, Peter Steinhagen