7/23/2019 MBA project (Smijin .P.S )

1/106

0

@ \SRCV GM AQ@MC BPRFSV @OGMJ SEB

CB@HBQ\ GD SEB DBQSFHF[BQ\ @MC LEBOFL@H\

SQ@T@MLGQB Hsc %D@LS&( LGLEFM

@ YQGBLS QBYGQS

\raofssbc Av

\OFKFM-Y-\

Qbj- Mg;/0990969:1

Rmcbq seb jrfc`mlb gd

Oq- J-YQFSEFTFQ@K

Yqgkbls zgqn \raofssbc sg Efmcr|s`m Rmftbq|fsv fm y`qsf`h

drhdfhhobms gd seb qbprfqbobms dgq seb `z`qc gd seb cbjqbb gd

O@\SBQ GD AR\FMB\\ @COFMF\SQ@SFGM

FmO@QNBSFMJ $ EQ

EFMCR\S@M FM\SFSRSB GD SBLEMGHJV $

\LFBMLB

LEBMM@F 49< 09 `mc seb lgoy`mv

ablgob| hb|| trhmbq`ahb sg lgoybsfsfgm %Abmcfubm( Arn`|`( `mc @aq`ss 199

7/23/2019 MBA project (Smijin .P.S )

20/106

19

yqgcrls| gtbq `mc `agtb seb l`|e dhgz| zefle zgrhc qb|rhs dqgo seb |`hb gd

rmaq`mcbc yqgcrls| Seb|b `rsegq| b|sfo`sb ` dfqo| aq`mc bprfsv av cbqftfmj

dfm`mlf`h o`qnbs b|sfo`sb| dqgo aq`mc/qbh`sbc yqgdfs|- S`nfmj seb dfm`mlf`h o`qnbs

t`hrb gd ` dfqo `| ` a`|b( sebv busq`ls seb dfqo| aq`mc bprfsv dqgo seb t`hrb gd seb

dfqo| gsebq s`mjfahb `mc fms`mjfahb `||bs|( zefle qb|rhs| fm `m b|sfo`sb a`|bc gm

seb dfqo| drsrqb l`|e dhgz|- @hgmj seb |`ob hfmb gd segrjes( Cgvhb %1990a&

`qjrb| se`s aq`mc bprfsv f| qbdhblsbc av seb `afhfsv gd aq`mc| sg lqb`sb t`hrb av

`llbhbq`sfmj jqgzse `mc bme`mlfmj yqflb|- Fm gsebq zgqc|( aq`mc| drmlsfgm `| `m

foygqs`ms cqftbq gd l`|e dhgz-

FF- Lr|sgobq Ybq|yblsftb@llgqcfmj sg H`||`q( Ofss`h `mc \e`qo` %0662&( dftb cfobm|fgm| lgmdfjrqb aq`mc

bprfsv; ybqdgqo`mlb( t`hrb( |glf`h fo`jb( sqr|szgqsefmb||( `mc lgoofsobms-

@`nbq `mc Kg`lefo|se`hbq %1999& cbdfmb aq`mc bprfsv `| aq`mc `||bs| hfmnbc sg `

aq`mc| m`ob `mc |voagh se`s `cc sg( gq |rasq`ls dqgo( ` yqgcrls gq |bqtflb-

@llgqcfmj sg sebo( seb|b `||bs| l`m ab jqgrybc fmsg dgrq cfobm|fgm|; aq`mc

`z`qbmb||( ybqlbftbc pr`hfsv( aq`mc `||glf`sfgm|( `mc aq`mc hgv`hsv-

Seb|b cfobm|fgm| e`tb abbm lgoogmhv r|bc `mc `llbysbc av o`mv qb|b`qlebq|

%Nbhhbq 066 Ogs`obmf `mc \e`eqgnef 0665> Vgg `mc Cgmser 1990> Abmcfubm(

Arn`|`( `mc @aq`ss 199 Nfo( Nfo( `mc @m 199

7/23/2019 MBA project (Smijin .P.S )

21/106

10

Nbhhbq %066

7/23/2019 MBA project (Smijin .P.S )

22/106

11

seb |`sf|d`lsfgm gd lr|sgobq| drmlsfgm`h mbbc|- Aq`mc fo`jbqv qbh`sb| sg seb

|`sf|d`lsfgm gd lr|sgobq| y|vleghgjfl`h mbbc|- Aq`mc krcjobms| dglr| gm

lr|sgobq| gyfmfgm| a`|bc gm ybqdgqo`mlb `mc fo`jbqv- Aq`mc dbbhfmj| `qb seb

lr|sgobq| bogsfgm`h qb|ygm|b| `mc qb`lsfgm| sg seb aq`mc- Aq`mc qb|gm`mlb f| seb

qbh`sfgm|efy `mc hbtbh gd fcbmsfdfl`sfgm gd seb lr|sgobq zfse ` aq`mc-

FFF- Lgoafmbc Ybq|yblsftb\gob `rsegq| e`tb hfmnbc agse seb dfm`mlf`h `mc seb lr|sgobq/a`|bc ybq|yblsftb|

gd aq`mc bprfsv- Ogs`obmf `mc \e`eqgnef %0665& cbtbhgybc ` ogcbh l`hhbc

Jhga`h Aq`mc Bprfsv %JAB& se`s b|sfo`sb| aq`mc bprfsv `mc |egz| fs| |grqlb|

gd t`hrb- Sebv r|b `m fmsbqcf|lfyhfm`qv `yyqg`le se`s f| `ahb sg pr`msfdv t`hrb

lgoygmbms| `mc `yyhv dfm`mlf`h sblemfprb|- A`hc`rd( Lq`tbm|( `mc Afmcbq %199

7/23/2019 MBA project (Smijin .P.S )

23/106

1