Herramientas AdministrativasDepartamento de Electrónica

Facultad de IngenieríaUniversidad de Nariño

Eder Wilmer Gómez Ramos

Lizeth Benavides Cabrera

Juan Carlos Cabrera Estrada

Camilo Pantoja de la Cruz

Estudiantes de ingeniería electrónica de la Universidad de Nariño – 2014. Las ideas y conclusiones de esta presentación reflejan la opinión de los autores y no de la institución

E – COMMERCE O COMERCIO ELECTRÓNICO

Concept

E-commerce consists in the buying and selling of products or services through electronic devices such as the Internet and other computer networks means [1].

Concept

We must be clear that e-commerce refers to the commercial transaction itself as such, that is, the exchange of goods, products or services for money or other property similarly [2].

Why use this management tool to improve quality?

E-commerce can be used in any environment where documents are exchanged between companies: purchases or acquisitions, finances, industry, transport, health, law and collection of revenue or taxes [3].

Why use this management tool to improve quality?

This tool improves the quality of a company or organization by expanding its client base to enter a larger market, extending their sale schedule allow to improve communication with customers and effectiveness in advertising campaigns; in addition it provides greater convenience and diversity of information to them [4].

How to implement this strategy in engineering companies?

This is online business or buy and sell products and services through Web storefronts.

Virtual Store: It's just like a physical store, but without structure: local, sales staff, electricity or water bills [5].

How to implement this strategy in engineering companies?

-Reality and future -All products can be sold on the Internet -It's not enough to be on the Internet -Global competition

E-Commerce

What statistical tools can be used in quality improvement according to this

strategy? - Income Statement. - Data traffic on our website. - Conversion Ratio. - Top Picks. - Dropout rate Cart [6].

Real case

LAN was awarded Company of the Year in E-Commerce [7].

FOCUS GROUP

Concept

A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members [8].

Characteristic

Give information on how groups of people think or feel about a particular topic.

Give greater insight into why certain opinions are held.

Help improve the planning and design of new programs

Provide a means of evaluating existing programs

Produce insights for developing strategies for outreach [9].

Why use this administrative tool to improve the quality?

This administrative tool aims to identify what should be implemented to link supply of a community or area defined toward specific demands, so that the producers respond more efficiently to the dynamics of the market, surpassing the technical limitations of volume and continuity of the production through the organized participation of several factors.

¿How do you implement this strategy in an engineering company?

An engineering company you can implement this type of tool through communicative interaction between a group of people, in the same place and space in order to confront ideas, experiences on a particular topic. Primarily it is intended to generate speeches that let you collect a significant amount of information or data for the quantitative analysis later. Leading the company to generate a better impact on your new product.

¿Which statistical tools can be used in the improvement of the quality?

Pareto Diagram Cause and Effect Diagrams

Real Case

The famous Kraft food multinational, is planning the launch to the market for a new product called Biscuits Kriss. The Marketing Department has embarked on a deep research to design the labels, determine the type of package, choose the colors of the product, and develop the strategy of market penetration. Now, managers will pose a fundamental question: what will be the behavior of the target audience before your new product? [10]

References

[1] Comercio electrónico, disponible en línea: http://es.wikipedia.org/wiki/Comercio_electr%C3%B3nico

[2] Definición de E-commerce, disponible en línea: http://www.culturaemedellin.gov.co/sites/CulturaE/SoyEmprendedor/Noticias/Paginas/antecedentesdeecommerce_080314.aspx

[3] Que es E-commerce, disponible en línea: http://www.redempresariosvisa.com/Ecommerce/Article/que-es-e-commerce-o-comercio-electronico

[4] E-commerce como ventaja competitiva, disponible en línea: http://catarina.udlap.mx/u_dl_a/tales/documentos/laex/patino_b_ma/capitulo3.pdf

[5] Comercio electrónico, disponible en línea: http://es.wikipedia.org/wiki/Comercio_electr%C3%B3nico

[6] Indicadores para medir el éxito del E-commerce, disponible en línea: https://www.palbin.com/es/blog/post/208/5-indicadores-clave-kpis-para-medir-el-exito-de-tu-ecommerce

[7] Premio E-commerce, disponible en línea: http://www.lan.com/es_cl/sitio_personas/promociones/premio-ecommerce/lideres-en-turismo/

[8] Richard Krueger y Mary Anne Casey, Focus Groups, tercera edición, 2000,12-25p

[9] Mary Marczak y Meg Sewell, “Using Focus Groups For Evaluation”, disponible en línea: http://ag.arizona.edu/sfcs/cyfernet/cyfar/focus.htm

[10] Kraft Foods, disponible en línea: http://www.kraftfoodsgroup.com/home/index.aspx

THANKS !!