fg presentation

This presentation is part of FMP Research: Focus Group

FMP - Focus group research

WHO ARE YOU ?

I love to take risks ,I will cheat if I have to and I am ‘The practical fighter’

1. James Bond


Lives in the presents and be realisticEnjoy drama, passion and pleasure BUT logical minds

2. Inception

I am good at leading“Did I tell you, I am good at winning?”

“Because there’s always a more efficient way”


Independent thinkerUnderstanding opposing idea

There are no rules, schedules and routines

3. Peeta Mellark - The Hunger Games


Warm, charming, risk-taking, enthusiastic and people-orientedSpend time for social relationships and find your comfortable zone!

Perfectly switch the mode from workplace to dance floor

4. Iron man


Don’t really play by the rules..ONE singular idea to focus and innovative!

long term planner but also a lover of instant gratificationDon’t talk about emotion.. sometimes a bit of an egotist

FML - Focus group research

5. V De Vendetta


Real passion or deeper emotion towards something !Quiet and Mystical

good at interacting with only people whom they are emotionally close and connectedHighly creative and idealistic

FML - Focus group research FMP - Focus group research

What is your favourite sport?


Which sports are you?choose what you like


SET 1

SQUASH BASKETBALL


JUDO Base Jumping

SET 2


GYMNASTICS Adventure Racing

SET 3

BOXING ROWING


SET 4


SET 5

ROAD CYCLING MARATHON


Your favourite city?

What is your perfect type holidays?



1. Sailing the Atlantic

Love adventureLive in the moment


2. Last minute booking

Embrace the unexpectedexplore new things


3. Music Festival

Share your enthusiasm


4. Organising a group ski trip

Research and select the best resortEnjoying the challenge of competition


5. Finding quiet space

Enjoy reading and writing new ideas

Grocery


What are your favourite brands?


Hobbies and lifestyles



DIY WAFGER - match for your partner

Step 1: Choose your wafflePlain, Chocolate, Whole wheat!

Step 2: Choose 2 toppingsKit Kat, Oreo, M&M, Chocolate Chip, Marshmallow!Cornflake, Chewy Brownie, Chips Ahoy, Loacher!Strawberry, Banana and Peach!Step 3: Choose ONE ice creamVanilla, rocky road, Cookie & cream!Green tea, Strawberry cheesecake!Step 4: Choose your topped sauceHoney, Vanilla, Chocolate, Caramel, Raspberry!


What is your partner’s favourite dessert

Brownie Frozen Yoghurt Chocolate chip cookies

Cheesecake Tiramisu CremeBrulee


CONTENT PREFERENCEs


Content preferences - platforms


Content preferences - formats


Content preferences - Interactions


Content preferences - messages


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THANK YOU

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