proyectos investigación y desarrollo
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Curso de I+D II
Dr. Juan Manuel González CallerosBenemérita Universidad Autónoma de Puebla
Email: juan.gonzalez@cs.buap.mxTwitter: @Juan__GonzalezFacebook: Juan Glez Calleros
Reuniones pedir cita
Agenda
1. Bienvenida 2. Lineamientos generales – calendario3. Generales del Curso
Bienvenida
• Profesor• Dr. Juan Manuel González Calleros
• Idioma: Inglés Opcional• Atributo: Proyecto ciudadano• Mi-Vi 13 a 15 hrs y Lu 13 a 14 hrs• Asistencia a clase en función de los avances
semanales
Estas son algunas fechas importantes que deben apuntarse en la agenda son:
Fechas importantes
FECHA ACTIVIDAD DETALLES
8 enero al 13 de Febrero Primer Entregable Funcional(8 Historias de Usuario). Validación
de usuarios
Toda entrega debe ir Acompañada de los manuales correspondientes:1. Usuario (25%)2. Técnico (25%)3. Pruebas (25%)4. Reporte de Invención (25%)
15 al 22 Marzo Segundo Entregable Funcional(16 Historias de Usuario). Validación
de usuarios
24 al 28 abril Entrega Final Funcional(24 Historias de Usuario). Validación de usuarios. Reporte de Invención
Días de descanso:
Fechas importantes
FECHA
6 de Febrero
10 y 20 Marzo
10 al 14 abril
1 y 5, 10 Mayo
11 Mayo entrega de calificaciones
Porcentaje Eevaluación
CALIFICACIONES PARCIALES (2 avances):40 % Examen final60% Avances Semanales 100 % Total
CALIFICACIÓN FINAL: 50 % Promedio de parciales 50 % Entrega Final _____________________________________ 100 % Total
Bibliografía
LIBROS DE TEXTO: * Shore, J. & Warden, S. (2011). The art of Agile Development. O´Reilly.* Meyer, B. (2014). Agile!: The Good, the Hype and the Ugly. Springer Science & Business Media.* Moreira, M. E. (2013). Being Agile: Your Roadmap to Successful Adoption of Agile. Apress.* Moran A. (2015). Managing Agile Strategy, Implementation, Organisation and People. Springer-Verlag.* Harvard business essentials : managing creativity and innovation., ,Boston, Mass. : Harvard Business School Press, 2003. * Oakey, Ray (2009), New technology-based firms in the new millennium. Vol. 7, Oxford : Pergamon.
LIBROS DE CONSULTA: * Webb, Nicholas J., The digital innovation playbook : creating a transformative customer experience, , Hoboken, N.J. : Wiley, , 2011, , [9780470944707 (encuadernado)] * Phil Simon, The Next Wave of Technologies: opportunities on chaos, , Wiley, , 2010.* Cimolini, P., & Cannell, K. (2012). Agile Oracle Application Express. Apress.* Winter, B. (2015). Agile Performance Improvement: The New Synergy of Agile and Human Performance Technology.* Schwaber, K., & Beedle, M. (2002). Agile Software Development with Scrum, Apress.
Curso en Moodle
• Proyectos I+D II-Gonzalez Calleros
• Clave : i+d2-JMGC
Proyectos
• Vamos a ver que proyectos traemos• ,d,d,
Tarea – Viernes 6 de enero
• Resumen ejecutivo de su proyecto• Objetivo general• Objetivos específicos• Administración del proyecto
• Análisis y Planeación
• Estado actual del Desarrollo• Análisis de Mercado
Taller Scrum
• http://www.slideshare.net/jumagoca78/scrumguerrerogonzalez
OBSERVE
Participatory Observation
1-13Fuente:Scott Klemmerwww.hci-class.org
Participatory Observation
• You Can Lern a Lot Just by Watching – Yogi Berra
Fuente:Scott Klemmerwww.hci-class.org
WALLMARTIgnore the customer experience, lose a billion dollars
Source: http://www.goodexperience.com/blog/2011/04/ignore-the-customer-e.php
Ignore the customer experience
• 2009 – Walmart aisles are crammed, packed, an infinite
jumble of product.
www.themegallery.com Company Logo
Ignore the customer experience
• Solution: aisles cleaner, better designed, less cluttered.
• Cost: Hundreds of Millions of dollars. • Before you make any changes, you want to
float the idea by customers.– would you like Walmart aisles to be less
cluttered? And they say, "Yes, now that you ask, yes, that would be nice."
– Customers like the idea.
Observation Keys
• What people do Today? – It is our starting point
• Which values and goals? – Align ourselves to the values and expectations of the people
• How are these activities integrated in the ecosystem? – Analysis of processes coincidences and differences– Other types of context
• Get close to experienced people– Establish a link with the people to be observed
Fuente:Scott Klemmerwww.hci-class.org
Observation Keys
• Identify what they use now• Remenber that what we do is never the same
of what we say we do
Fuente:Scott Klemmerwww.hci-class.org
Homework for your Project
• Do Participatory Observation
INTERVIEWS
Choosing Participants
• Representative of target users• May be current users of a similar system• Might also be the non-users
Fuente:Scott Klemmerwww.hci-class.org
Say you were designing…
• A lecture support system• Who would you interview?
Recruiting Participants
• Get a diverse set of stakeholders• Use incentives and motivation• Approximate better than nothing
APPROXIMATE IF NECESSARY(MAY NOT BE IDEAL, BUT BETTER THAN NOTHING)
• The Importance of Being Curious
www.themegallery.com Company Logo
WHAT ARE GOOD QUESTIONS?
• “Is the daily update an important feature to you?”
www.themegallery.com Company Logo
• “Would you like stores with less clutter?”
• What would you like in a tool?
Other Types of Questions to Avoid
• What they would do / like / want in hypothetical scenarios
• How often they do things• How much they like things on an absolute
scale• Avoid binary Questions
• “Tell me a story about yourself”
GOOD QUESTIONS
Conducting An Interview
• Introduce yourself, explain your purpose• The interview is about them, not you!• Begin with open, unbiased questions• Ask the question and let them answer
(A LITTLE BIT OF)SILENCE IS GOLDEN
Follow up
• Adjust your questions to their previous answers
• Ask questions in language they use / understand
• Pick up on and ask for examples• Be flexible
SCHEDULED INTERVIEWSFACILITATE DEPTH
WHERE TO INTERVIEW?
SHOULD YOU RECORD AUDIO OR VIDEO?
Audio/Video: Drawbacks
• Time-consuming to review / edit• Can change participants’ responses• Requires permission
Audio/video: Benefits
• A robust record• Highlights are GREAT for communication• Helps you focus on interviewing
PHOTOS ARE POWERFUL REMINDERS
Share with your team
• Stories• Photos• Sketches• Quotes
Save Records - It’ll help later
• Keep photos, notes, and artifacts• Helps tie all design to use, rather than
debating things on an abstract plane
LONGITUDINAL ORSPORADIC BEHAVIOR?
Diary Studies
• Give people a diary that they complete at a specified time or interval
• Structured task• Can use journals, cameras, voice, video• Tailor the recording to the context• Can scale better than direct observation• Easier tools -> better results• May require some practice, training, reminding
KEEPING USERS IN MIND
People see themselves different
What´s next?
• Get the feedback from your clients about your idea.
• If not yet done, observe and interview your clients.
• Play with them (Board Games)
www.themegallery.com Company Logo
PersonasDefine Personas
• Descriptions of a group of typical users.– (Instances of actors)
• Instead of talking about the group of users in an abstract, impersonal way, a persona represents a 'proxy' for the user group, and provides a means to talk and reason about the group through the characteristics of one fictional individual, the persona.
Source: Microsoft Solution Framework forAgile Software Development
Where Does Personas Fit in?Define Personas
On-siteCustomer
Actor
Persona
Source: Microsoft Solution Framework forAgile Software Development
What is in a Personas?Define Personas
• A persona describes the typical skills, abilities, needs, desires, working habits, tasks and backgrounds of a particular set of users.
• A persona is fictional reality, collecting together real data describing the important characteristics of a particular user group in a fictional character.
Source: Microsoft Solution Framework forAgile Software Development
Personas Resources Define Personas
Source
How many users?• Got a Lot of Possible Users? Plot Them by Critical Dimensions
– You’ll need at least one persona wherever you see a cluster of dots
• For example, for an online media player • how much expertise do they have
with respect to media? • technical expertise, how facile are
they with computers and the Internet?
Source
Favored and Disfavored Personas Define Personas
• Favored personas are users who will use the system “appropriately” or way that it was intended to be used.
• Disfavored personas are folks who will abuse the system. An example of a disfavored persona for an operating system is a hacker or virus writer.
Source: Microsoft Solution Framework forAgile Software Development
Example: David Define Personas
• Role: Online Shopper
• Motivation: Get it Quick
• Usage: David hates to shop but wants his equipment immediately. He will place his order on Thursday night for his weekend activity. David doesn’t want to wade through a catalog. Instead, he wants things that he typically orders to show immediately.
Source: Microsoft Solution Framework forAgile Software Development
Example: Judith Define Personas
• Role: Online Shopper
• Motivation: Get it Cheap
• Usage: Judith shops for the best bargain. She looks for the best deal on similar items. She will visit half a dozen sites to find the best deal.
Source: Microsoft Solution Framework forAgile Software Development
PERSONA TEMPLATE
• Identifying details – Name, title, or short description – Age, gender – Identifying tag line – Quote (highlighting something essential to that
persona, preferably related to the product) – Photograph or brief physical description
PERSONA TEMPLATE
• Roles and tasks – Specific company or industry – Job title or role – Typical activities – Important atypical activities – Challenge areas or breakdowns, pain points – Responsibilities – Interactions with other personas, systems,
products
PERSONA TEMPLATE
• Goals – Short-term, long-term – Motivations – Work-related goals – Product-related goals – General (life) goals, aspirations – Stated and unstated desires for the product
PERSONA TEMPLATE
• Segment – Market size and influence – International considerations – Accessibility considerations ❍– General and domain-relevant demographics
• Income and purchasing power • Region or city, state, country • Education level • Marital status • Cultural information
PERSONA TEMPLATE
• Skills and knowledge – General computer and Internet use – Frequently used products, product knowledge – Years of experience – Domain knowledge – Training – Special skills – Competitor awareness
PERSONA TEMPLATE
• Context/environment – Equipment (Internet connection, browser brand and
version, operating system) – “ A day in the life ”description
• Work styles • Timeline of a typical day
– Specific usage locations – General work, household, and leisure activities – Relationships to other personas
PERSONA TEMPLATE
• Psychographics and personal details – Personality traits – Values and attitudes (political opinions, religion) – Fears and obstacles, pet peeves – Personal artifacts (car, gadgets)
Vamos a Crear el Product Vision Board
Todos deben entender los
valores
Todos deben entender las necesidades
Vamos a Crear el Product Vision Board
Toda línea de código que
escriban debe aportar valor .
Vamos a Crear el Product Vision Board
• La única forma de lograr diseños y desarrollos sorprendentes Innovación
Vamos a Crear el Product Vision Board
Escribamos Historias de
Usuario
Historia de Usuario
<Como> GRUPO OBJETIVO <con> NECESIDADES <ofrecemos> UN PRODUCTO <que crea el> VALOR
Historia de Usuario
<Como> PROFESOR FCC <con> NECESIDAD DE FORMAR ESTUDIANTES en I+D <ofrezco> UN CURSO GENERAL de I+D <que crea> PERSONAS ENTRENADAS QUE PUEDAN COLABORAR A FUTURO EN PROYECTOS FCC DE FORMA EFECTIVA
Definición de terminada • Una vez que definimos que una historia esta
lista, es decir, la respuesta a la pregunta ¿Cumple los criterios INVEST? Es afirmativa
• Hay que definir cuando estará terminada – Qué pruebas debe pasar– Qué condiciones debe cumplir
INVEST • Independent. The story must be actionable
and “completable” on its own. It shouldn´t be inherently dependent on another
INVEST • Independent. The story must be actionable
and “completable” on its own. It shouldn´t be inherently dependent on another.
• Negotiable. Until it´s actually being done, it needs to be able to be rewritten. Allowance for change is built in.
INVEST • Independent. The story must be actionable
and “completable” on its own. It shouldn´t be inherently dependent on another.
• Negotiable. Until it´s actually being done, it needs to be able to be rewritten. Allowance for change is built in.
• Valuable. It actually delivers value to a customer or user or stakeholder.
INVEST • Independent. The story must be actionable and
“completable” on its own. It shouldn´t be inherently dependent on another.
• Negotiable. Until it´s actually being done, it needs to be able to be rewritten. Allowance for change is built in.
• Valuable. It actually delivers value to a customer or user or stakeholder.
• Estimable. You have to be able to size it. (Delphi Method)
INVEST • Independent. The story must be actionable and
“completable” on its own. It shouldn´t be inherently dependent on another.
• Negotiable. Until it´s actually being done, it needs to be able to be rewritten. Allowance for change is built in.
• Valuable. It actually delivers value to a customer or user or stakeholder.
• Estimable. You have to be able to size it. (Delphi Method)• Small. The story needs to be small enough to be able to
estimate and plan easily. If it is too big, rewrite it or break it down into smaller stories.
INVEST • Independent. The story must be actionable and
“completable” on its own. It shouldn´t be inherently dependent on another.
• Negotiable. Until it´s actually being done, it needs to be able to be rewritten. Allowance for change is built in.
• Valuable. It actually delivers value to a customer or user or stakeholder.
• Estimable. You have to be able to size it. (Delphi Method)• Small. The story needs to be small enough to be able to
estimate and plan easily. If it is too big, rewrite it or break it down into smaller stories.
• Testable. The story must have a test, it is supposed to pass in order to be complete. Write the test before you do the story.
• 
Trabajar en su Vision Board• Hacer las historias de usuario de su proyecto
– Definir cuando esta lista y terminada• INVEST• READY
– Test
• Usando la herramienta Trello
Trabajar en su Vision Board• Hacer las historias de usuario de su proyecto
– Definir cuando esta lista y terminada• INVEST• READY
–Test
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