Bienvenidos

Agenda

9:45 – 10:00 Bienvenida y Presentación de la SOA ConferenceFernando Bocigas, Jefe de Producto Plataforma de Aplicaciones

10:00 – 10:45 Real World SOA y Estrategia de Software + Servicios de MicrosoftZubair Murtaza, Director of Product Marketing. Microsoft Corporación

10:45 – 11:30 Novedades de BizTalk Server 2006 R2 y Roadmap futuro: OsloKris Horrocks, SR Technical Product Manager. Microsoft Corporación

11:30 – 12:00 Café

Agenda12:00 Salón La Mancha Salón Castilla

12:00 – 12:45 Anatomía de una Aplicación de Negocio basada en Software + Servicios

Salvador Sánchez, Principal Technology Specialist. Microsoft IbéricaAudiencia: Responsables y Directores de IT

BizTalk Server 2006 R2 for SOA and BPMJuan Carlos González, KabelAudiencia: Arquitecto, Responsables y Directores de IT

12:45 – 13:30 El futuro de la Experiencia de UsuarioCarlos Oramas, .NET Architect Advisor. Microsoft IbéricaAudiencia: Arquitecto, Responsables y Directores de IT

Cómo elegir la combinación adecuada de Microsoft Office SharePoint Server, Windows Workflow

Foundation y BizTalkEduardo Azanza, Principal Technology Specialist. Microsoft IbéricaAudiencia: Arquitecto, Responsables y Directores de IT

13:30 – 14:30 Cóctel

Agenda13:30 – 14:30 Cóctel

14:30 Salón La Mancha Salón Castilla14:30 – 15:15 BizTalk Adapters for WCF

Tomás Hernández, MVP BizTalk. Responsable de Integración de Ilitia Technologies, S.R.LAudiencia: Desarrollador

Arquitecturas de Aplicaciones Compuestas sobre Office System

Pablo Peláez, MVP de Visual Studio Tool for Office. Plain ConceptAudiencia: Arquitecto, Responsables y Directores de IT, Desarrollador

15:15-16:00 Conectando Aplicaciones LOB (Line of Business Applications) con Microsoft BizTalk Adapter Pack.Roberto González, MVP BizTalk. RenacimientoAudiencia: Desarrollador, Arquitecto

AgilePoint: El Modelo es la AplicaciónJuan José Rodriguez, Dir. Gerente de Organización. Ascentn IberiaMassoud Dehkordi, Dir. General. Ascentn IberiaAudiencia: Arquitecto, Responsables y Directores de IT

16:00 Salón Castilla16:00 – 16:45 Microsoft Enterprise Service Bus

Juan Carlos González, Arquitecto de Soluciones. Microsoft Innovation CenterAudiencia: Arquitecto, Responsables y Directores de IT

Realizing the Potential of Services and SOA

Zubair MurtazaDirector, Product

ManagementMicrosoft Corporation

Thank You and Welcome

World-wide buzz and momentum!

17 countries27 cities5,000+ attendees

What do Services have to do with

the Nobel Prize in Economics?

Ronald H. Coase

Nobel Prize 1991

“Boundaries”

Agenda

1. Software + Services Vision

2. Real World SOA Approach

3. Enabling SOA Capabilities

What's Next?

Client-Server

Web

SaaS?SOA?

Web 2.0????

Mainframe

The Common Denominator

Service deliveryService compositionService experience &

economics

SaaSSOA

Web 2.0

Services are built by software+Take an expansive view+Need integration+Want platform

= Software + Services

Software vs. Services?

Software Services

PricingTrial

OperationsFlexibility

Instrumentation

ControlCustomization

IntegrationRichness

…

Software + Services

Software+

ServicesSoftware Services

Software + Services in Action

video

The Move is On

Software+

ServicesSoftware Services

II. Real World SOA Approach

What is SOA?

A style of architecture, not a productLeverages existing assets in a loosely-coupled manner Standards are critical for success : WS-*, XML, RSS…Web services makes service orientation practical and drives broad industry interoperability

Primary benefit centers around business agilitySOA represents an enabler for faster process change, greater business insight

and competitive advantage, and the creation of a new generation of dynamic

applications.

Prioritize where you start- Build a capability

roadmap- Don’t boil the ocean- Iterate real successes

Start with the business need

- Not IT in isolation- Not exclusively reuse or

data

Business Value Iterative Success

Microsoft "Real-World" SOA

WebServices

Data Legacy LOB PackagedApps

TradingPartners

Data Legacy LOB PackagedApps

TradingPartners

PackagedApps

Devicesand People

Web 2.0

Portal

Data Legacy LOB PackagedApps

TradingPartners

Tooling

Management

Data Legacy LOB PackagedApps

TradingPartners

PackagedApps

Devicesand People

Web 2.0

Portal

Security

Successful CustomersIncreased revenues by 20%Reduced invoice generation time from 10 days to 20 seconds

Improved customer service - more up-to-date, reliable infoExpected to cut development costs for its next project by $2.4M

CommSee: 30k users, 100+ appsPrimary branch experience

World-wide IT support for 400k+ usersIncreases productivity, reduces deployment time by 83 percent

Reduced time-to-market for new services by 40%Reduced provisioning costs by 10-15% Reduced help-desk costs by 10-15%

III. Enabling SOA Capabilities

Compose User Interaction

Compose Business Transaction

ExposeExisting Systems

ConsumeUser Directed

Application Platform For SOA & BP

Presentation Services

Collaboration Services

Composition Services

Business Process Services

Information Integration

Services

MessagingServices

Connectivity Services

Secu

rity a

nd Id

entity

Managem

ent a

nd G

overn

ance

Desig

n a

nd D

evelo

pm

ent

Compose User Interaction

Compose Business Transaction

ExposeExisting Systems

ConsumeUser Directed

Application Platform For SOA & BP

SharePoint Server, .NET CF, ASP.NET/AJAX, Silverlight, WPF

SharePoint Server & Live Communications Server

SharePoint Server, WF, CAB

BizTalk ServerWF

SQL ServerBizTalk Server

WindowsWCF

BizTalk Server, WCF

Activ

e D

irecto

ry

Syste

m C

ente

r, MO

F, Partn

ers

Visu

al S

tudio

. Patte

rns &

Pra

ctices, M

SF

Announcing Enterprise Proven

• ESB Guidance• Business Process Alliance

Simplify Interoperability

• WCF Support for WS*• IBM midrange &

mainframe• Adapters

Edge of the Enterprise• Native EDI, AS2• B2B Vertical Standards• RFID

The Connected EnterpriseFederated from the Core to the Edge

Enterprise ProvenOver 7,000 customers worldwide90% of the Fortune Global 10012 of the 15 largest Retailers in the World9 of the 10 largest Insurance Companies in the World

SOA and Software + Services Services (crossing boundaries) is the Common

Denominator

S+S Motivates Microsoft’s platform strategy• Strengths of both worlds – along continuum• Industry trend, but need a platform

For the Enterprise – Real World SOA• Business Driven, Iterative Approach

Enabling SOA Capabilities• Today – The Connected Enterprise• Tomorrow - The Next Wave of Innovation

BizTalk Server 2006 R2&Future Roadmap: Oslo

The Connected Enterprise

Compose User Interaction

Compose Business Transaction

ExposeExisting Systems

ConsumeUser Directed

Application Platform For SOA

SharePoint Server, .NET CF, ASP.NET/AJAX, Silverlight, WPF

SharePoint Server & Live Communications Server

SharePoint Server, WF, CAB

BizTalk ServerWF

SQL ServerBizTalk Server

WindowsWCF

BizTalk Server, WCF

Activ

e D

irecto

ry

Syste

m C

ente

r, MO

F, Partn

ers

Visu

al S

tudio

. Patte

rns &

Pra

ctices, M

SF

BizTalk ServerEvolution of a Platform

XML B2B

EAI (partner adapters)Vertical B2B

BPMPartner Adapters

SOA/ESBAdaptersin BoxHostIntegration

SOA/ESB BPMExtend B2B (+EDI/AS2)RFID

V5BizTalk Server 2006 R2

V4BizTalk Server 2006

V3BizTalk Server 2004

V2BizTalk Server 2002

V1BizTalk Server 2000

500Customers

2,000Customers

4,000Customers

7,000Customers

Contoso

ERP

HR System

eComm

CRM

Logistics

Customer

Customer

Bank

Supplier

EDI

RosettaNet

SWIFT

XML

Limits of Point-to-Point Integration

BPM B2BEAI

Contoso

Logistics

Customer

Customer

ERP

HR System

eComm

CRM

Bank

Supplier

SWIFT

RosettaNet

AS2EDI

Batch

Service Integration Platform

Connecting EnterprisesThe Next Wave

Crossing Boundaries

Sales

Management

Engineering

Customers

Partners

SaaS Provider

SaaS Provider

New Application Styles

Traditional Cross Boundary

Logic Transactions

Process

Architecture

Tight Loose

Components

Objects Services

Identity Domain Federated

Tools Imperative Declarative

Development

Code Assemble

Participants IT Business + IT

Our Approach

Client Server

Cloud

●Rules

Our Approach

Developer

●Requirements ●Design

●Health

IT Pro

ArchitectBusinessAnalyst

●Process

●Deployment ●Workflow

●ContractsChallenges to

OvercomeCommunicationRelationshipsEnd to End ViewSkill SetEcosystem

Common Modelling Scenario Today

1. Create models 2. Store and share models

4. Deploy, execute, manage the application 3. Implement the model

Models must become more than documentation.

RequirementsProcessDesignContractsWorkflowRulesDeploymentHealth…

Metadata & Model Silos

We need a way to bring these models together

Our Approach

BusinessAnalyst

SiteCreator

BUIT Developer

Architect

Developer

End-User

Operations

Test /QA

DatabaseAdministrator

Agility

Our Approach

TCO

Productivity

10X

“6”

Services “1”

“10”

“5”

“4”

Delivering the Vision

A Better Way to Build, Deploy, Manage Applications

10X

Oslo

Modeling Language

An approachable, mainstream, textual modeling language for describing both

data (e.g. requirements) and

behavior (e.g.workflow)

RepositoryDatabase to store

and share models

Process ServerA full featured

execution environment for

workflow, rules, and any .NET service.

Service Bus Allows services to

discover and communicate with

each other

Modeling ToolsCreate, edit,

and browse models

Cloud ServicesA set of Microsoft hosted services

including a service bus and a process

server

Service Bus

Model Repository

Cloud Services

Modeling Tools

Process Server

Modeling Language

Bus Analyst Arch Dev IT Pro

Delivering the Vision

Internet Service BusEnterprise Service Bus

BizTalk ServicesExtending the Bus

BizTalk Server• On-premise SOA infrastructure

for loosely-coupled communication based upon web service standards

• Automation and management of business processes

• Prescriptive guidance for ESB implementations available at www.codeplex.com/esb

BizTalk Services• “Firewall friendly” messaging,

identity, and workflow services

• Extend our server reachand capabilities for cross-organizational composite applications

• CTP release of services are available today at http://labs.biztalk.net

Service Bus

Naming DirectoryIdentityMessaging Eventing …

On-Premise Software Cloud Services

“6”

Services “1”

“10”

“5”

“4”

Oslo in a SlideServices: Extending services from the client to the cloud

Models: Making models a mainstream part of development

Oslo

SummaryMicrosoft’s SOA strategy is to provide Software + Services platform that dramatically simplifies the process of building, deploying, and managing applications that cross boundaries.

TechnicalOrganizationalPhysical

BizTalk Server 2006 R2 is a cornerstone of Microsoft’s SOA platform.

Oslo will extend BizTalk Server and other products with industry leading support for Services and Models.