urbanisa presentation pp2

8/7/2019 Urbanisa Presentation PP2

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More than 4.84 million persons are in housing shortage in

Central American region

In the Central American bloc including Panama, Dominican Republic andBelize, four out of ten families are hoping to have decent housing andsafe for habitation, the study of the American Council on Housing andHuman Settlements (CCVAH).

Thus, a total of 11.3 million households, more than 4.84 million eligible

housing deficit: either because they have no home or because thedwelling does not meet basic quality conditions.

In the rest of the region, even for the most robust economies. Costa Rica hasthe highest deficit in quality, with 91%, while Panama, the highest percentagein number of homes needed, with 73% of families without according toCCVAH.

Monday, June 21, 2010 9:50

Source: La Prensa Grfica

www.urbanisa.com


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A&E/Constructora

Redes/ Franquiciador

Fondos/ Financiero/ (Banco)

Sistema MarketingInternet, Portal 2.0, Regalar Casas, Concurso de Casa, Peridico, Red de Afiliados

Marcas, Patrocinadores, Inversionistas.

Alianzas Fondos de Inversin, Prestamos Cooperativa dos, Banco de Segundo Piso

Alianzas Obra Gris, Deluxe y PreCast

Alianzas Corredores Normales, Afiliados, Franquicia dos


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Grupo Automatic will build 150,000 homes in 10 years

Knowledge of the market

Management systems (for every aspect of the construction process).

Online Construction Information Technology System (one of the world's most advanced).

Central American block unified Marketing Initiative (world class).

Web portal (every master and franchise has their own page).

Mass Marketing and PR initiative ( The entire deficit is 4.8 million and growing )

Home designs (100s).

ISO 9000 based Operation and Training

Financial solutions for buyer, Joint Ventures with funds such as OPIC ,CAIB fund for homebuilding, etc

The initiative will be accomplish by Urbanisa a Franchise solution developed by

Grupo Automatic in eight years of working and studying the business conditions

and trends.

The Group has many advantages:

www.urbanisa.com


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Marketing andSales

(Franchise)

Financial

Prepaid,

Bonus, CMBS

LandDevelopment

andAgreements

Manufacturing

Assembly

4 Functional Units Working Together

In one single Information Technology ERP System


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Sales and Sales Franchise Unito Franchisor or Representative In every market in Central America

o Online CRM

o Pre-sale, Online home Purchase and payment from US, Spain,

o Online lot and home sale

o Project Management control screen for franchisoro Massive Meeting

o International out of region franchisors

Prepaid Homes and Financial Unito Discount Bonus for purchaser

o Mortgage Insurance Product

o Alternative Mortgage base on prepayments system

o Bridge loans and mortgage resale in company (CMBS)

o Massive credit approvalso Online CRM/ERP

Urbanisa Franchise4 Business Units in each Market

More than 8 years of experience and study of the affordable market is converted in a sale management formula that will

allow many representatives in the region


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Urbanisa Franchise4 Business Units in each Market

More than 8 years of experience and study of the affordable market is converted in a sale management formula that will

allow many representatives in the region

Pre-Cast Manufacturing Facilityo Precast plant, Quality Control

o Producing precast concrete in a controlled environment

o

Mass productiono Home assembly , procurement and purchase

o Project Management

o Online ERP

LandDevelopment for the Homeso Land Purchase Contract / Contract for deed

o Installment land purchase /sale agreement,


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Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica,Panama, Belize and Dominican Republic

Population: 50 million

Franchise Representative

Pre Cast Plants

$$ 8 Plants 1.5 Million dollar per PlantPre Cast Plants 12 Million


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Pre Cast Plant Walls Complete Market

Industrial Residential /Homes Apartment Buildings Mall /Commercial Centers Schools Jails Hospitals Tunnels

Water Tanks Treatment Plants Walls


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From Land deals to C.A. IPO3 Billion Dollars in Business

Franchise andRepresentative

Pre/Sales

Financing

Land DealsCentral

America

Plant Facility

Building

ProjectConstructions

and Deliverer

Initial Pubic

Offering

Urbanisa a Franchise of Grupo Automatic a local Central American homebuilder will

provide affordable housing targeting the regions low-income and growing

middle-class populations by its strategic joint ventures with land developers investor,

precast plants , construction material exporter companies.

The new decade will be characterized by the growth of the emerging economies

www.urbanisa.com


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Joint Venture Capital Infusion Joint Venture Material , Equipment and other Resources Operation Joint Venture Presales Cash Flow Management Other Types of Joint Ventures

Pre-Export FinancingInsuranceBuyer FinancingStructured and Project FinancingTransportation Equipment FinancingThe Trade Finance Guide:A Quick Reference for U.S. ExportersApplications and Forms

Short-term single-buyer insurance Medium-term insurance Short-term multi-buyer insurance Loan guarantees (up to $10MM) Financial institution buyer credit insurance Foreign dealer insurance Letter of credit insurance for banksOther financial products

Financing for Project

Exporting Banks types of Products


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Historical Highlights

1996 Automatic was Founded in Tegucigalpa as Technology oriented company 2002 Automatic launched Vivienda Facil and constructed homes all over Honduras,

including : La Ceiba, Tela, San Pedro Sula and Choluteca.

In 2003 started building El Manantial a 1,000 homes community in the suburbs of

Tegucigalpa ( Santa Ana) In 2007 started planning Los Hidalgos one of the biggest construction venture in the country

backed by HSBC and other banks in Honduras.

In 2007 the first home was delivered In 2007 received the International Biz Awards

Through the years, Automatic has grown to a disciplined and spirited team of Associates who have fine-tuned

the art of identifying and capturing opportunities to grow and become an even better Company.The result is a long proven track record of strategically timed and impeccably executed expansions into new

markets.

As a result, Automatic now builds homes in some of the most desirable places to live in the country and has

now become one of the most respected homebuilders in Honduras.


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www.urbanisa.comFounding Principles

At Grupo Automatic , we set the highest standards for caring for our Customers, Associates,

Shareholders and our Community.

Our commitment to Quality, Value and Integrity is the underlying foundation upon which we werebuilt, and this commitment continues to guide us to this day.

Our Grupo Automatic Associates are committed to always doing the right thing for the right reason,

and approaching each day with the highest ofIntegrity.

Our Automatic Associates are committed to being innovators in the homebuilding industry, and are

constantly focused on improving the Qualityof our homes.

And our Automatic Associates are committed to delivering the best possible home Value to each ofour Customers.

At Automatic, we believe in what we do because fundamentally, our business is about dreams the

dreams of our Customers, Associates and Shareholders. We care about those dreams because our

reputation is built on them.

urbanisa presentation pp2

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