s wifi presentation 2016 v1
TRANSCRIPT
S-wifi Wifi marketing solution
A new pathway to digital era through Wi-Fi solutions
Agenda
1. Location
2. Users
3. Advertising production
4. Wifi plus solution
5. Propose to Media One
6. A member of SPT
Location
Overview
• Traffic: 36,000,000
• Approach: 200,000 user/day
• AP: 2,000
• Network: 12 cities
University Hospital Public The most popular in city
Premium building: Gym,
swimming pool
Bus/train station
Tourist site
Beach
Stadium
Coffee
Mall
Park
Location targeting
Location available
Location available
Location available
Users in S-wifi Social Network
Users overview on network
Source: S-wifi_Platform_enduser
Friendly with
Splash page and
landing page
Users Journey
University Hospital Public
Youth – Student
Age: 18 - 22
80% Using internet
every day
Doctor/ Patient/
Patient’s Home
Age: Un-define
30% using internet
1 time/2 week
Business
Person/Traveler
Age: 16+
5% using internet
1 time/month
FMCG
F&B
Education
Electronic
Pharmacy
Heath care
Medical Service
FMCG
F&B
Banking
Real Estate
Automobile
Tourism
Hotel& Restaurant
Electronic
Game
Public
The most popular in city
Premium building: Gym,
swimming pool
Bus/train station
Tourist site
Beach: Vung Tau, Nha Trang,
Da Nang, Hai Phong
Stadium
Coffee
Mall
Park
Advertising Production
Advertising production
Interactive
attract
StandarBanner
Scratch effect
Mini Game
Survey
Slider
Animations
Video
Shake
Banner HTML5
Selfie
Interact
ive
Video
Call
Lucky
Draw
13 Ad productions
popular
Dashboard can target: Mobile
IP; OS; Device; Location;
Mobile network; Gender; Age;
Time
1. Banner 2. Interactive Banner
Advertising Production
1. Banner 2. Interactive Banner
Case studies
3.Shake and recieve voucher 4 Interactive Banner 5. Video Banner
Case studies
6. Survey 7. Slider Banner 8. Scratch Banner
Case studies
9. Mini Game 10. Lucky draw 11. Interactive video
WIFI PLUS
Wifi solution for SMB
Current ly ACCESS POINT network
Controller wifi
Plus
VALUE OF WIFI PLUS
Smart targeting
Value of customers (SMB)
Delivery Banner Manage online
Data base
New way
customer care
Information of User
Hotline: 1900 7176
Tel: 08 54040841
Email: [email protected]
Hỗ trợ Kỹ thuật tại chỗ
trong mọi tình huống phát
sinh
Localization support
S-wifi are established
by SPT at 13 July 2014
Brands of SPT
Postal
VoIP
Telecom
ICT Service
Content
Organizational structure of SPT
SBUs 1. Telecom Center (IPT): internet gateway, transmission, VoIP & VAS;
2. SaigonPost Center (SGP): postal services
3. SPT Telephone Center (STC): wireline telephone, ADSL, FTTx & LL;
4. SPT Telecommunication Services Center (STS): construction, installation, maintainance,
system testing & calibration
5. S-wifi: wifi marketing, wifi marketing solution for SMB
Branches 1. Ha Noi branch
2. Da Nang branch
3. Can Tho branch
BCCs 1. Saigon South Telephone Center (SST): exclusive service provider in Phu My Hung;
2. S-Telecom: mobile services (095 prefix)
3. Saigon News: online news channel
SPT information Company Name Saigon Posts and Telecommunications Service Joint-stock Corporation
Brand Name SAIGON POSTEL CORP. (SPT)
Establishment 1995
Main operations Telecommunications and postal services
Total Asset 100 million USD (excluding Mobile network)
Charter Capital 60 million USD (excluding Mobile network)
Chairwoman Dang Thanh Tam
President Hoang Si Hoa
Employees 1600
Address 10 Co Giang, Dist. 1, HCMC, Vietnam
Telephone (84) 85 444 9999
Fax (84) 85 404 0609
Website http://www.spt.vn 24
