promoqui - presentation
TRANSCRIPT
Serving the best offer at the right
moment
PromoQui is the leading digital platform for location-based brochure advertising, currently used by more than 6 M/month users in Italy whilst they are preparing their shopping journey. PromoQui innovates the location based brochure advertising offering a vast variety of professional services for small&big retailchains and industry.
Founded in 2011 by managers with over 30 years experience in the internet, media and consumer goods industries PromoQui became a leading company with a lean and multidisciplinary team highly skilled in SEO-strategies, mobile and web-development.
PromoQui is present in Italy (PromoQui.it), in Romania (Aicipromotii.ro) and in USA, UnitedKingdom, Argentina with it’s new international brand: ILikeSales.com
Who we are
Find the best dealsConvenience at your finger tips. Search in any moment the best offers of the retailers in your area. Get product details, store information and deals associated to that retailer
Browse RetailersSearch from our extensive range of small and big retailers. Access easily to opening times ,store location and phone, select the retailer you want to be informed about his deals automatically, add them to your personal wishlist, collect loyalty cards
View Brochures and CataloguesOur proprietary brochure viewer platform, offers a vast range of features – add items to your wish-list, clip deals, coupons and make reservations of items you like. We allow best SEO performances against any competitor.
Go ShoppingSelect a product you like and follow the fastest direction to the store or buy directly the product you like on the online store of the retailer you choose
What we do
SEO and digitalization service for retailerPromoQui indexes and enriches automatically any kind of brochure, catalogue or coupon in a best position on search engines and a multichannel tool capable to respond to any kind of interaction
Location-based servicesEngagement of consumer at the right moment, with the best offer in the right place are key factors for the success of retail based communication services, PromoQui transforms brochures/catalogues into store location services driving the consumer directly from the smartphone to your shop
Retail & Industry servicesRetailer and industry can benefit of PromoQui’s proprietary PULL-services to reach highly profiled consumer with active interest in shopping. PromoQui targets the consumer precisely within their shopping decision cycle of what to buy and where to buy it. With PromoQui you address existing and potential consumers with one technology.
Mobile servicesBig research institutes confirm that smartphone based services are a prerequisite for any kind of communication services nowadays. PromoQui delivers it’s service automatically on all relevant mobile platforms, more than 70% of PromoQui’s consumer use the service exclusively through smartphones
What we
offer
The infocommerce journey with PromoQui
The strengths of PromoQui
Geolocal searcheach search is automatically
geolocated and provides directly targeted answers
Internal search engine & SEOfor products, stores and brands;
provides easy navigation, the customer finds always the best fitting answer
to his need
automatic leaflet generation
For those shops who don’t have leaflets but single offers
vast variety of catagoriesany kind of retailer, even the
smallest are present with it’s offers
multichannelWEB, APP for IOS,
Android, Msite, eCommerce
proprietary tooltransforms static leaflets/
catalogues in indexed content and interactive areas on
product level
Benefits for consumer
• Direct access to the best offers in the area where you want to shop.
• Easy identification of desired product, store, brand thanks to the search engine.
• Vertical comparison of offers and prices of product you search
• Automatic update on new promotions
• Access to information of offline offers which typically are not available on online comparison engines
• Opportunity to purchase or booking of products directly from PromoQui.
• Highly targeted and profiled reach over (6 M)
• Influence consumers purchase intention on the last mile: talk to a consumer who is preparing his purchases, or is already in the store where your product is displayed
• enjoy valuable data through accurate reporting
• Exploit the benefits of a multiplatform media tool, all you need is a product offer
• Get in touch with the consumer in the right moment, contextualised, personalised and geolocalised information
Benefits for clients
PromoQui numbers
Our tailored
offer
Our product portfolioRETAILER BIG&MEDIUM CHAINSLEAFLET/CATALOGUEGeolocal distribution of leaflets, weekly circulars through PromoQui channels=> BizModel based on effective reach achieved during publication, pay per reader of leaflet/circulars
INDUSTRYADVERTISING PAGE:a brandpage, presenting a new product or specific offer, placed like an insert within the circulars of the retail channel
BRAND CATALOGUE:Similar to a circular, the brand owner may present on more pages his new product and distributed it in proximity of the shops where you can buy the product
COUPONS: Distribution of coupons in proximity of the shops, where you can redeem the advantage => BizModel based on effective reach achieved during publication, pay per reader of leaflet/circulars
PQSMARTSELFPROVISIONG PUBLISHING TOOLenables small shops to participate to the reach of PromoQui like big retail chains. Circulars, leaflets and coupons can be distributed through PQSMART interface directly from the shop=> BizModel: subscription scheme based on yearly subscription
RETAIL
INDUSTRY
PQSMART
REVENUEchannels
BIGRETAILCHAINS
INDUSTRY
PQSMARTSMALLRETAILER
Our clients
Industry• Ferrero (food)
• Beiersdorf Nivea (cosmetics)
• Nokia (electronics)
• Sony (electronics)
• Yakult (food)
• Granarolo (food)
• Barilla (food)
• Danone (food)
• VW Group (automotive)
Retail• Mediaworld (electronics)
• Comet (electronics)
• PennyMarket (discount)
• Decathlon (sporting articles)
• Sigma Supermercati (grocery)
• PAM (grocery)
• Esselunga (grocery)
• MSC Crocierere (travel)
• Telecom/TIM (telco)
• CRAI (grocery)
• API (discounter)
The MARKET
The infocommerce marketThe web influenced retail revenue is far more important than pure eCommerce
In Italy every year more than 1,5 BLN EUR are spent to produce and distribute traditional circulars
60% of retail marketing investment is dedicated to circulars
Worldwide the estimated spending for traditional circulars is equivalent
35 BLN EUR/
YEAR
LEAFLET still the best sellout media
Leaflet and circulars continue to be the best media
to achieve the highest reach and
have the best impact on sellout!
Source: EHI RETAIL INSTITUTE survey 11/2015
QUALIFIED REACHWe generate more than 6,0 mil unique visitors in Italy exclusively through our SEO algorithms and capacity to capture consumers exactly when they declare their need on search engines
INTERNATIONAL REACH EXPANSIONWe have developed a highly scalable platform, which enables us to generate qualified reach in many countries in very short timeframe and without direct Marketing investments.
BIG DATAOur platform is the perfect module to enrich retail data, PromoQui talks with highly profiled consumers and tracks their behaviour from any digital channel (web+ mobile+ app) until the shop (off and online) exactly in the moment of highest interest
RETAIL QUALIFICATIONWe help Retail to qualify and monitor their channel with our PQSmart services. Our platform can be used for instore and lastmile promotion
LOYALTY and CRM servicesThrough our services (alert, wishlist, loyaltycard collection, smartlist) we convert consumers into valuable profiles and increase the engagement of consumer on the way to the store
eCOMMERCE and autogenerated leafletsWe transform any kind of traditional leaflet in a multichannel tool and enable retailer who don’t have leaflets or catalogues to generate automatically leaflets sourced by single product offers
OUR ASSETS
Meet the TEAMGiulio Valiante CHAIRMAN & FOUNDERSerial startupper, backed by a well consolidated career as manager in Italy and abroad in Henkel, Johnsonwax and Barilla. In 1999 he began his experience in digital economy, participating in the early stage of Vitaminic/Buongiorno. He contributed to the birth and foundation of MyTV, he participated at Saldiprivati and Jobrapido as co-founder and became chairman and founder of AutoXY and PromoQui. https://it.linkedin.com/in/giuliovaliante
Constantin Wiethaus CEO&FOUNDERexpert in startups, with over 20 years experience in the HighTechmarket, his professional career began at Apple Computer Germany as Marketing Specialist and Sales Manager. After joining Siemens Information&Communication as Sales Development Manager he decided to follow his entrepreneurial spirit and managed successfully start-ups as webmilesItaly loyalty program of Bertelsmann, I-am.it retail portal of Montepaschi di Siena and PARSHIP.it leading dating service in Europe of Holtzbrinck Group. http://it.linkedin.com/in/wiethaus
Sergio Montagna CTOIT engineer, web/mobile marketing expert, SEO and SEM specialist for high traffic websites, mobile and web app functional aspects, consolidated web knowledge (20 years) and creative skills. Further more he has contributed to the consolidation of sentimetrix.com in USA, in Italy he was cofounder of Wifi people, of FidCity and of Remocean. He worked as an engineer in IT Engineering and Alenia Marconi. https://it.linkedin.com/in/sergiomontagna
ChairmanGiulio Valiante
CEO Constantin Wiethaus
ADMIN HR
C. Wiethaus
MKTG/SALESC:Wiethaus
R&D DIVISION
CTO Sergio Montagna
Crawler Dev Biagio Grimaldi
algoritmi + Android Emmanuel Granatello
Frontend International
Florin Lingu
Backend + Systems
Francesco Boffa
CONTENT PRODUCTION
Sergio Montagna
Database Mgt
Marco Mariani
Content Mgmt
Antonio Sarti
Content enrichment
Valerio Criscuolo
Backoffice
Federico Vitelli
Orgchart
Actual 10 Headcounts
04/2011 constitution of PromoQui16,18 %* Constantin Wiethaus15,83%* Giulio Valiante
05/2011 entrance of industrial partners7,41 %* Qberg srl www.qberg.it
1,06 %* Match2Blue GmbH www.match2blue.com 5,64%* Easypromo www.easybit.it
09/2011 entrance of VC31,85%* VERTIS SGR www.vertis.it
09/2012 entrance of publishing group13,19* Monrifnet srl www.monrifgroup.net
09/2013 acquisition of Fidcity6,59* Branch of Synclab srl www.synclab.it
02/20162,25%* employee stockoptions
*Actual share distribution will be active starting from 02/2016
PromoQui history & shares%
nominal capital: 226.065 € Share capital: 2.828.478€ Share capital value: 5.960.258 € Share capital value generated through capital gain with entrance of new shareholders
Constantin Wiethaus via G. Ripamonti 44 20141 Milano
The right moment to be
with us!
T. +39 02 366 82 719 M. +39 335 1319477 F. +39 02 366 82719 [email protected]