presentation #10

Lean Entrepreneurship ProjectGeneration Entrepreneur

Afonso Brás | Constança Morais | Rita Santos Silva | Yernar Akim

H1.2 – We believe that most Portuguese respondents will be interested in using our service, when our survey reaches 100 answers.Test: survey: Would you be willing to use Gift a Gift?Validation: more than 50% of responses are positive (yes or maybe)

Hypothesis (in)validation

H2.3 – We believe that at least 1/3 of our customers will be premium clients for less than 3 Euros per monthTest: AB testValidation: 33% of AB test respondents choose premium option of payment

Free

Premium

45

13


H3.1 – We believe Google will be responsible for generating at least 5% more visitors in our blog when Gift a Gift advertises in the AdWords.Test: 100 Clicks in AdWordsValidation: Generate 5% more movement


H4.2 – We believe that most Portuguese people never used similar service that would generate gift recommendations for them.Test: interviewsValidation: 50% of responses are positive (answering “no”)


H5.2 – We believe different brands will want to advertise in our platform when our Landing page reaches 100 clicks.Test: our Landing page Validation: reaches 100 clicks


H6.1 - We believe that 1/5 customers will agree to receive our subscription letters through email, when our landing page gets over 100 e-mails.Test: landing pageValidation: more than 100 of respondents wrote their email in the question “If you want to know more about Gift a Gift, visit our website (https://giftagifts.wordpress.com/) and leave us your e-mail. We will contact you!”


H6.2 – We believe that 1/10 of clients will agree to leave feedback when asked on the main pageTest: surveyValidation: more than 50% of respondents will tell us why they would not use Gift a Gift when choosing gifts

I don't shop online

I like going to the shopping mall and browsing around

I prefer to see and feel the "gift" in life


H7.1 – We believe that our app will generate more sales than our website when our survey reaches 65% of positive responses from our potential clients.Test: Survey to 100 potential clientsValidation: 65% of positive responses


Business Model

Key Partners

App Developer Thematic Deliveries

DatabasesPartner Brands

Key Resources

Income Statement

Series1

$(200,000) $(100,000)

$- $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000

Net Income / Loss from 2016 to 2020

Year 1Year 2Year 3Year 4Year 5

Income StatementRevenue 2016 2017 2018 2019 2020

Model of subscription 7.440

14.880

131.39

0

474.31

9

1.484.6

20 Suppliers

15 25

50

60

65

Suppliers -

0

0

0

0

Platform -

60

100

150

1.325

Total Revenue $ 7.455 100%

$ 14.965 100%

$ 131.54

0 100%

$ 474.52

9 100%

$ 1.486.0

09 Cost of Goods Sold

Model of subscription 3.720

7.440

65.695

237.16

0

742.31

0 Suppliers

6 10

20

24

26

Total Cost of Goods Sold 3.726 50%

7.450 50%

65.715 50%

237.18

4 50%

742.33

6

Gross Margin 3.729 50%

7.515 50%

65.825 50%

237.34

6 50%

743.67

3

Payroll 61.477

62.201

81.072

89.730

126.95

0

Income StatementAdvertising

2.900 2.900

5.800 5.800

11.600 Car and Truck Expenses

- -

- -

- Commissions and Fees

2.000 2.000

2.400 2.400

3.000 Contract Labor (Not included in payroll)

550

550 1.100

1.100 2.310

Insurance (other than health)

-

- -

- -

Legal and Professional Services

960

960 1.440

1.440 2.304

Licenses -

- -

- -

Office Expense 400

400 640

640 896

Rent or Lease -- Vehicles, Machinery, Equipment

-

- -

- -

Rent or Lease -- Other Business Property

-

- -

- -

Repairs and Maintenance 4.000

4.000 4.800

4.800 5.520

Supplies -

- -

- -

Travel, Meals and Entertainment

-

- -

- -

Utilities 2.200

2.200 4.620

4.620 9.240

Balance Sheet

Cash Flow StatementMay June July August September October

Total Cash Outflows $ 6.688

$ 6.436

$ 7.583

$ 6.023

$ 6.840

$ 7.660

Net Cash Flows $ (6.685)

$ (6.429)

$ (7.561)

$ (5.959)

$ (6.687)

$ (7.307)

Operating Cash Balance $ (6.685)

$ (6.429)

$ (7.561)

$ (5.959)

$ (6.687)

$ (7.307)

Line of Credit Drawdown $ 6.685

$ 6.429

$ 7.561

$ 5.959

$ 6.687

$ 7.307

Ending Cash Balance $ -

$ -

$ -

$ -

$ -

$ -

Line of Credit Balance $ 6.685

$ 13.113

$ 20.674

$ 26.633

$ 33.320

$ 40.627

November

December January February March April TOTAL

Total Cash Outflows $ 6.696

$ 8.623

$ 10.371

$ 6.458

$ 6.716 $ 8.032

$ 88.126

Net Cash Flows $ (5.924)

$ (7.228)

$ (9.005)

$ (5.242)

$ (6.099) $ (7.295)

$ (81.420)

Operating Cash Balance $ (5.924)

$ (7.228)

$ (9.005)

$ (5.242)

$ (6.099) $ (7.295)

Line of Credit Drawdown $ 5.924

$ 7.228

$ 9.005

$ 5.242

$ 6.099 $ 7.295

$ 81.420

Ending Cash Balance $ -

$ -

$ -

$ -

$ - $ -

Line of Credit Balance $ 46.551

$ 53.779

$ 62.783

$ 68.025

$ 74.124

$ 81.420