presentacion bav seminario udd 2012 (13 12-2012)
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(
D_E R E K
D_E R E
D_E R E K
D_E R E K D_E R E K
K
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(
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AUTOPISTAS
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MALLS
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NOTICIAS RETAIL-CONSUMO-VENTAS
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Correlación Confianza pct
BA
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ACCIDENTES TUR-BUS
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Comerciales de la TV
Frases y menciones en
las radios
Avisos impresos en diarios y
revistas Internet
Letreros y avisos en las calles
Noticias y reportajes
Promocionados por gente
famosa
Promociones en las tiendas
Promociones en las casas
Boca a Boca Redes Sociales
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1
2 3
1
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RECORDACIÓN
Medios más efectivos
TV, AVISOS Y LETREROS EN LAS CALLES
Construye FAMILIARIDAD
CAMBIO DE OPINIÓN Medios más
efectivos
INTERNET, BTL, BOCA A BOCA, NOTICIAS Y
REPORTAJES
Construye DIFERENCIACIÓN ENERGIZADA and
ESTIMA
COMPRA
Relacionada a la RELEVANCIA
Medios más efectivos
PUNTO DE VENTA
BTL Y BOCA A BOCA
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