prd presentation boards

7/31/2019 PRD Presentation Boards

http://slidepdf.com/reader/full/prd-presentation-boards 1/6

Joe Warburton1 / 6



Brie Product

Joe Warburton

I created a bespoke typeace which ultimately ormed the

logo design to reerence the bespoke nature o their practice.

Deliverables included a business card, letterhead, notebook,

stationery, printed publication and a website design. OUGD203 Product, Range, Distribution

Devise a contemporary and distinctive brand re-design or

Woodside Building & Joinery to be applied to a range o

online and print collateral. Create a means o distribution so

Woodside can showcase their portolio to potential clients.2 / 6



Bespoke typeace Colour

I printing on a large scale, i.e. business cards, I propose using

a specic Pantone orange swatch (Pantone 159U) whereas

or short runs, digital print would be sufcient using a CMYK

value o C7 M72 Y100 K0.

As Woodside create bespoke builds and renovations or their

clients, I thought it was tting to create a custom typeace

which they could use throughout their promotional materials.

The orm was based on builders tools (spanners, drills etc).

The typeace subsequently ormed the wordmark logo design.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdeghijklmnopqrstuvwxyz

Joe Warburton

OUGD203 Product, Range, Distribution3 / 6

Din 1451 Mittelschrit



RangeBackground

Screw bound publication

Business card and letterhead

Notebook and stationery

Website design & online media

For the branding and promotional materials, I used the same

brand aesthetic throughout - orange colour, custom typeace

(in terms o logo design) and the grid imagery to contain the

contact details in a structured ormat.

Joe Warburton




Print specifcationsBackground

Machine screw bind 180x180mm

Blind debossed greyboard cover

4 colour CMYK print (short run)

Woodside currently have no means o showing potential

clients their portolio, either through a website or printed

media. I created a publication that showcased these past

projects whilst also providing insight into their practice.

Joe Warburton




Website Distribution

Along with the publication, the website will be another source

o inormation or potential clients. The design is a continuous

one page layout (with links to individual sections) improving

ease o use or both the user and Woodside when it comes to

maintaining the site.

To enhance their personal tone o voice, a Twitter page was

created which would be linked directly to Instagram, allowing

Woodside to publish photographs through all stages o a

build. Clients are then able to gain insight into Woodside and

their practice.

Joe Warburton


prd presentation boards

Documents