powerpoint presentation eng 3355

7/31/2019 PowerPoint Presentation ENG 3355

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Prepared by:

Business Team 5

Lucy SnelsonPatricia TellezKaitlyn UrendaPedro Vega


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Founded in 1946. North Wilkesboro, North

Carolina. Second largest home

improvement retailer worldwide.

Serves more than 14 millioncustomers a week.

1,710 stores in the United States and 20 in Canada.

Lowes stores stock 40,000 products.

Hundreds of thousands more available by specialorder.


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Values statement

We will provide customer-valued Solutions with the

best prices, products andservices to make Lowes thefirst choice for homeimprovement.

Mission Statement

To provide home improvement products andvaluable solutions to the customers.


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Strengths Established presence and efficient

merchandising:

Store segmentation efficiently catersto the customers needs.

Dedicated service for commercialbusiness customers.

Commerce development initiatives: Provides customers several shopping

options

Buying online, pick-up in-store, or directshipment to the customer home.

Programs promoting long-term business.

Roofing, siding , and fencing. Strong distribution system:

Owns and operates 14 regionaldistribution centers.


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Weaknesses

Dependence on third party manufacturers Difficult to ensure the quality of the goods they offer

in their stores.

Often leads to product recalls.


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Opportunities Private label brands drive growth

Increasing demand for private label brands.

Excellent reputation among consumers.

Well poised to reap the benefits of private labelbrands.

Online and language investments

The company launched Lowes.com en Espaol.

Increase appeal to the Hispanic consumers. Enhance their experience.


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Threats Difficult US economy

Affects sales for the company.

Competition

Large, small, direct and indirect competitors.

Financial performance could be severely affected if they areunable to meet the competitive pressures.

Poor outlook of housing market

Decreasing demand for home improvement and building

materials. The number of new houses being built, or not built, directly

impacts demand.


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A frequent topic in the national news between2005 and 2007 involved a language panic.

The display of signs in Spanish upsets manycustomers.

English is pivotal to the preservation of astrong national identity.

Quickly became an immigration related topic.


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Lowes cannot be responsible for the entire wellbeing and ideals of the United States.

Common courtesy and understanding is a keyelement.

Place of business needs to hold the needs of its

customers above prejudice or ignorance of thegeneral public.


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Bilingual signs shouldstay.

Special training foremployees. Accommodate needs for

those with an Englishlanguage barrier

Advertising campaignpromoting toleranceamong different culturalgroups.


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Dual language signs are a source ofconvenience for the diverse nationalities in ourcountry.

Proper training of employees will boostconfidence and pride among customers.

Lowes will establish itself as a communityleader and mentor.

Increase in revenues by attracting newcustomers.


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powerpoint presentation eng 3355

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