plan de negocio_ing de mantenimiento.docx

7/23/2019 plan de negocio_ing de mantenimiento.docx

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UNIVERSIDAD DE CHILEFACULTAD DE CIENCIAS FISICAS

Y MATEMATICAS DEPARTAMENTODE INGENIERIA INDUSTRIAL

PLAN DE NEGOCIO PARA UNA EMPRESA DE SOLUCIONESEN INGENIERA DE

MANTENIMIENTO

TESIS PARA OPTAR AL GRADO DE MAGISTER ENGESTION Y DIRECCION DE

EMPRESAS

GINA PAOLA PREZ MASSA

PROFESOR GUIA:JORGE LARA BACCIGALUPPI

MIEMBROS DE LA COMISIN:DANIELESPARZACARRASCO

HCTOR

HUMANZOR SOTO


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SANTIAGO DE CHILE2013


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RESUMEN

El prese!e pl" #e e$%&'%s es!(#'" l" &re"&') *+%r,"l'-"&') #e (" e,pres" #e s%l(&'%es e '$e'er."#e ,"!e','e!%/ p"r" l% &("l se #'se% ( pl" es!r"!$'&%/&% el +' #e e!re$"r %p&'%es #e re!"'l'#"#/ p"r" l%ss%&'%s #el pr%*e&!% e,pres"r'"l

El pr%*e&!% "&') &%,% ''&'"!'4" pers%"l/ &%el +' #e ser "pl'&"#% e B%$%!5/ C%l%,'"/ "pr%4e&6"#%l%s &%!"&!%s/ el '!ers p%r el e,pre#','e!%/ "s. &%,% l"!e#e&'" "l %(!s%(r&'$ e ,"!e','e!% 7(e es &"#" 4e-,5s +(er!e/ l" &("l se e&(e!r" "p%*"#" p%r (" e&%%,."&%l%,'"" &% ( &re&','e!% e l" I#(s!r'" #e '!ers/ es#e&'r/ l" I#(s!r'" #e Al',e!%s * Be'#"s/ " l"s &("les seles pres!"r5 l%s ser4'&'%s * r'#"r5 l"s s%l(&'%es&%,ple,e!"r'"s " ( (e ,"!e','e!%

E &("!% " l" ,e!%#%l%$." se$('#"/ se es!r(&!(r% (pl" #e !r""8%/ e el 7(e l" re4's')#el ,"!er'"l 'l'%$r5+'&% #e l'r%s #e $es!') *

pl"'+'&"&') #e e$%&'%s/ "s. &%,% '+%r,"&')"&!("l s%re l%s "spe&!%s p%l.!'&%s/ e&%),'&%s * !&'&%s/+(er% rele4"!es p"r" lle4"r " &"%(" re"l'-"&') e+e&!'4" #el pl" #e e$%&'%s/ l" ,"*%r

p"r!e #e l" '+%r,"&') +(e "#7('r'#" p%r,e#'% #e p5$'"s #el G%'er% C%l%,'"% C"e res"l!"r7(e ,(&6" #e l" '+%r,"&') !&'&"+(e s(,''s!r"#" pr'&'p"l,e!e p%r #%s '$e'er%s&%l%,'"%s ,'&r%e,pres"r'%s e9per!%s e el!e,"

L(e$% #el es!(#'% #el ,er&"#% #e ,"!e','e!%'#(s!r'"l e el Dep"r!",e!% #e C(#'","r&" * B%$%!5/se l%$r) es!"le&er el se$,e!% %8e!'4% #e l" e,pres"I#(s!r'" #e Al',e!%s * Be'#"s; Es!" #e+''&')

per,'!') &%&re!"r "spe&!%s rele4"!es #el pl" #e,"r


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&%,% 6err",'e!"s p"r" e+re!"r " l"s e,pres"s *"es!"le&'#"s e el ,er&"#%

De %!r% l"#%/ se #e+''er% l%s pl"es/ #e re&(rs%s6(,"%s * %per"&'%"les 7(e per,'!e l" %r$"'-"&')

re7(er'#" #e l" e,pres" p"r" s( e!r"#" e+(&'%",'e!%/ l%s &("les per,'!'er% #e+''r e&"!'#"#es ,%e!"r'"s l%s re&(rs%s e&es"r'%s

F'"l,e!e se lle4% " &"% (" pl"'+'&"&')+'"&'er"/ #e l" &("l ,e#'"!e el "5l's's #e l%s '#'&"#%res=AN * TIR/ se #e!er,') 7(e el pr%*e&!% es 4'"le &%l"s #%s ('#"#es #e e$%&'%/ s)l% s' se re"l'-" &% l%s+%#%s pr%p'%s se l%s '4ers'%'s!"s


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TABLA DE CONTENIDO

C"p.!(l% 1 I!r%#(&&')1

C"p.!(l% 2 Des&r'p&') $eer"l #e l" e,pres"

121 N%,re #e l" E,pres" 2

22 M's') 2

23 ='s') 2

2> O8e!'4% #e e$%&'% 3

C"p.!(l% 3 Pl"!e",'e!% #el Tr""8% #e Tes's #e Gr"#%3

31 O8e!'4%s * Res(l!"#%s Esper"#%s 3

O8e!'4% Geer"l3O8e!'4%s Espe&.+'&%s

3

Res(l!"#%s esper"#%s3

32 M"r&% C%&ep!("l 3

33 Me!%#%l%$." 5

C"p.!(l% > A5l's's E!%r% A,'e!"l e I#(s!r'"l C%l%,'"%6

>1 A5l's's #el E!%r% A,'e!"l6

>11 F"&!%res E&%),'&%s 6

>12 F"&!%res P%l.!'&%s 8

>13 F"&!%res S%&'"les

>1> F"&!%res Te&%l)$'&%s 1!

>1? F"&!%res Gl%"les 11

>1@ C%&l(s') $eer"l 11

>2 A5l's's #el E!%r% I#(s!r'"l C%l%,'"% 12


6/214

>21 A5l's's * E4%l(&') #e l" I#(s!r'" #e ,"!e','e!%,e&5'&% I#(s!r'"l 12

>22 A5l's's * E4%l(&') #e l" I#(s!r'" #e pr%#(&!%s * s%l(&'%es'#(s!r'"les

&%,ple,e!"r'%s "l ,"!e','e!%

16>23 A5l's's #e C%,pe!'#%res 1

>2> A5l's's #e Cl'e!es 23

>3 M"r&% Le$"l De!"ll"#% * N%r,"!'4"s T&'&"s 26

>> F"&!%res Cl"4es #e 9'!% 28


7/214

>? A5l's's #e F"&!%res E9!er%s 2

C"p.!(l% ? Pl" Es!r"!$'&%3!

?1 De+''&') #e "spe&!%s &%rp%r"!'4%s 3!

?11 P%l.!'&"s C%rp%r"!'4"s 3!

?12 ="l%res #e l" e,pres" 31

?2 De+''&') Es!r"!e$'" C%rp%r"!'4" 31

?21 De+''&') #e Re&(rs%s * C"p"&'#"#es #e l" e,pres" 32

?22 =e!"8" C%,pe!'!'4" 3"

?23 M%#el% #e Ne$%&'%: CAN=AS 35

?2> A5l's's * F%r,(l"&') #e l" C"#e" #e ="l%r 38

?2? A5l's's #e F"&!%res I!er%s 3

?2@ Es!r"!e$'" #e l" %r$"'-"&') "!

?3 De+''&') #e "spe&!%s &l"4es #e U'#"#es #e Ne$%&'% "1

?31 U'#"# #e Ne$%&'% #e M"!e','e!% Me&5'&% '#(s!r'"l"1

?32 U'#"# #e Ne$%&'% #e S%l(&'%es &%,ple,e!"r'"s "l,"!e','e!% I#(s!r'"l "2

C"p.!(l% @ Pl" #e M"r


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@23 M"r


9/214

21 Pr%&es% #e A"s!e&','e!% 55

22 Pr%&es%s #e ser4'&'% p"r" l" ('#"# #e ser4'&'%s #e,"!e','e!% 56

23 Pr%&es% #e ser4'&'% p"r" l" ('#"# #e s%l(&'%es&%,ple,e!"r'"s "l ,"!e','e!% 58

C"p.!(l% Pl" #e Re&(rs%s H(,"%s 6!

1 Or$"'$r"," 6!

11 De+''&') #e p(es!%s #e !r""8% se$ 5re" 6!2 Pl" #e C%!r"!"&') 62

21 El s"l"r'% * l" 8%r"#" #e !r""8% 62

3 Pl" #e &"p"&'!"&') 62

C"p.!(l% 10 Pr%*e&!%s63

101 C%+%r,"&') Le$"l #e l" e,pres" 63

102 U'&"&') $e%$r5+'&" 63

C"p.!(l% 11 Pl" #e I,ple,e!"&')6"

111 C"r!" G"!!6"

C"p.!(l% 12 Pl" E&%),'&% F'"&'er%6"

121 Pr%*e&&') #e l" '4ers') ''&'"l 6"

122 Pr%*e&&') #e I$res%s 65

123 Pr%*e&&') #e E$res%s 66

12> Ap"l"&",'e!% +'"&'er% 6#

12? Es!"#%s F'"&'er%s 68

12?1 B"l"&e Geer"l #el pr',er "%68

12?2 Es!"#% #e Res(l!"#%s68

12?3 A5l's's #e l" '4ers') =AN * TIR6

C"p.!(l% 13 C%&l(s'%es Geer"les

#!


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C"p.!(l% 1> B'l'%$r"+."#!

Ae9%s#"

Ae9% 1 El ,"!e','e!% ,e&5'&% * l%s !'p%s #e ,"!e','e!%,e&5'&%#"

Ae9% 2 Gr5+'&"s +"&!%res e&%),'&%s#6

Ae9% 3 D"!%s (,r'&%s #e !","% #e ,er&"#% '#(s!r'" ser4'&'%s #e,"!e','e!% *

&%,er&'"l'-"&') #e ele,e!%s &%,ple,e!"r'%s "l ,"!e','e!%#8

Ae9% > D"!%s (,r'&%s #e !","% #e ,er&"#% #e &l'e!es p%!e&'"les#

Ae9% ? M"r


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Ae9% E&(es!" " e,pres"s ,"(+"&!(rer"s #el r(r% #e Al',e!"&')* Be'#"s86

Ae9% Res(l!"#%s #e l" e&(es!" " e,pres"s ,"(+"&!(rer"s #el r(r%#e Al',e!"&') * Be'#"s8

Ae9% M"!r'- Res(,e #el A5l's's #e F"&!%res Es!r"!$'&%s SFAS;

Ae9% 10 Pr%4ee#%res #e l" &%,p"." SOIMEC SAS1!1


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C$%&'()* 1+ I,'-*.(//0,

El ,"!e','e!% '#(s!r'"l &"#" #." es ,5s ',p%r!"!e p"r"el #ese,pe% )p!',% #e l"s pl"!"s #e pr%#(&&') #e !%#"sl"s e,pres"s/ "s. &%,% p"r" l" re#(&&') #e s(s &%s!%s #e+"r'&"&') P%r es!%/ se 6"&e e&es"r'% &%!"r &% el "p%*%* "ses%r." #e e9per!%s 7(e lle4e " &"% es!e pr%&es% #e,"!e','e!%/ *" se" #e ,"er" '!er" % e9!er"

C%s'#er"#% l% "!er'%r/ s!e #%&(,e!% prese!" &%,%!e," #e !es's/ el pl" #e e$%&'% p"r" (" e,pres" #eser4'&'%s ,e&5'&%s/ ,5s espe&.+'&",e!e #e ,"!e','e!%,e&5'&% '#(s!r'"l * #e 4e!" #e pr%#(&!%s #e !r"s,'s')#e p%!e&'" el &("l !e#r5 p%r %8e!% #ese,pe"rse e es!"s"&!'4'#"#es e C%l%,'" e l" &'(#"# #e B%$%!5 * s(s"lre#e#%res/ l%s &("les es!5 #e!r% #el #ep"r!",e!% #eC(#'","r&" s(8e!% " es!(#'%;

B%$%!5 * s(s "lre#e#%res/ represe!" (% #e l%s +%&%se,pres"r'"les ,5s ',p%r!"!es #e!r% #e C%l%,'"/ e el7(e se 6" e4'#e&'"#% e l%s l!',%s "%s/ ( &re&','e!%

&%s!"!e #el !","% #e l" '#(s!r'"/ p(es se$es!"#.s!'&"s #el DANE Dep"r!",e!% A#,''s!r"!'4%N"&'%"l #e Es!"#.s!'&"; l" &"!'#"# #e e,pres"s e B%$%!56" "(,e!"#%/ * se 4e re+le8"#% e el .#'&e #e #es'#"#'#(s!r'"l ,er% #e es!"le&','e!%s p%r 03 " 1/?? e el "% 200/se$ l"s es!"#.s!'&"s ,5s re&'e!es

As. ,'s,%/ se %ser4" 7(e l" e&%%,." &%l%,'"" 6"4e'#% !e'e#% ( &re&','e!% &%s!"!e/ p"s"#% #e (>/0 e 2010 " ( ?/ e 2011 * e l% 7(e se !'ee

re$'s!r"#% #el 2012 p"r" el pr',er se,es!re/ el PIB &re&')e ( >/ respe&!% #el pr',er !r',es!re #e 2011 S'e#%es!e &re&','e!% #e l" e&%%,." &%l%,'""/ (" $r"%p%r!('#"# p"r" lle4"r " &"% ( e,pre#','e!% #ees!e !'p% P(es!% 7(e el &re&','e!% #e l"s e,pres"s/ see&(e!r" l'$"#% "l &re&','e!% e&%),'&% #el p".s/ l% 7(e6"&e 7(e " ,"*%r pr%#(&&') se re7('er" ,5s "!e&') e el&('#"#% #e s(s ('#"#es pr%#(&!'4"s p%r ,e#'% #e (,"!e','e!% ,e&5'&% "pr%p'"#%/ *" se" pre#'&!'4% %

pr%"&!'4%/ &% l%s &("les se (s&" e4'!"r el,"!e','e!% pre4e!'4% * &%rre&!'4%/ #e'#% " 7(e es!%s

',pl'&" ,"*%res &%s!%s #e ,"!e','e!% " l"s &%,p"."s


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p"r" ,"*%r &%,pres') #e l%s !'p%s #e ,"!e','e!% 4erA,* 1

C$%&'()* 2+ D4/-0%/0, ,-$) . )$%-4$

L" e,pres" &%l%,'"" #e ser4'&'%s * s%l(&'%es e'$e'er." ,e&5'&"/ %per"r5 " '4el l%&"l/es #e&'r/ e el #ep"r!",e!% #e C(#'","r&"/

pr'&'p"l,e!e e l" &'(#"# #e B%$%!5/ ,5s % "'4el "&'%"l

Es!"/ se #e#'&"r5 " #es"rr%ll"r s(s "&!'4'#"#es/&%&e!r5#%se e #%s ('#"#es #e e$%&'%/ 7(e s% el4-70/0* . $,',00,'* /,0/* .$9(0,$-0$ 0,.(4'-0$)&% (" ,"*%r %r'e!"&') 6"&'"

,"7('"r'" r%!"!'4" 7(e &%,pre#e 5s'&",e!e el,"!e','e!% pre#'&!'4% * pr%"&!'4% ,e#'"!e&%s(l!%r."s * re"l'-"&') #e pl"es #e ,"!e','e!%pers%"l'-"#%s; 7(e se pl"e"r5 #e "&(er#% " l%sre7(er','e!%s #e &"#" (% #e l%s &l'e!es e,pres"r'"les

p%!e&'"les/ p"r" el &("l se %+re&er5 p"7(e!es #e,"!e','e!% 7(e ser5 pres!"#%s p%r l%s &%l"%r"#%res/7('ees &%!"r5 &% el &%%&','e!% * e9per'e&'"s(+'&'e!es p"r" e!re$"r ( ser4'&'% #e l" ,"s "l!" &"l'#"#/"#e,5s #e &%!"r &% e9&ele!es e7('p%s #e,"!e','e!% * s%+!"re &%,ple,e!"r'%s " s!%s

e7('p%s/ #%#e l%s pr%4ee#%res ser5 e,pres"s &% (" $r"!r"*e&!%r'" * re&%%&','e!% &%,% l% es SJF/PRUFTECHNIJ/ e!re %!r"s

1


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De %!r% l"#%/ l" se$(#" ('#"# #e e$%&'% 7(e !e#r5 l"e,pres" ser5/ l" &%,er&'"l'-"&') #e

pr%#(&!%s #e !r"s,'s') #e p%!e&'" * l(r'&"!es/ p"r" l%&("l se #eer5 &%!"r &% pers%"l #e4e!"/ 7(e r'#e " l%s &l'e!es '#(s!r'"les l" ,e8%re9per'e&'" e el ser4'&'% #e 4e!" * p%s!4e!"

2+1 N*:- . )$ E%-4$

El %,re es&%$'#% p"r" l" e,pres" 7(e pres!"r5ser4'&'%s * &%,er&'"l'-"r5 s%l(&'%es e,"!e','e!% ,e&5'&% '#(s!r'"l es S*)(/0*,4I,'-$)4 , I,,0-&$ M/,0/$ S+A+S+ *s(s s'$l"s ser." SOIMEC S+A+S/ s( ele&&') se #ee " l"#'sp%''l'#"# #el %,re "!e l"C5,"r" #e C%,er&'% #e B%$%!5/ "s. &%,% " '4el "&'%"l/"s. &%,% !",'/ p%r7(e el %,re#e l" e,pres" represe!" el r(r% #e l" e,pres" * " 7(e se#e#'&"/ s' l','!"rl" e &("!% " s(s"&!'4'#"#es &%,er&'"les A &%!'("&') se ,%s!r"r5 l"

,"!r'- #e #e&'s') #e l" s'$l" SIMECSAS

P*40:)4 N*:-4 D04%*,0:0)0.$. A'-$/'07* C)$-* A-$.$:)SOLIMEC S+A+S 0 3 3 ? 11SIMEC S+A+S+ 0 > ? > 13SIM S+A+S ? 3 2 1 11SINGEM S+A+S+ 0 2 ? 3 10SOIMEC S+A+S+ ? > > ? 1

T$:)$ 1+ M$'-0; N*:- . )$ E%-4$ < F(,'= E)$:*-$/0, %-*%0$

El %,re ele$'#% p%r p(!("&') es &%,% se #'8%"!er'%r,e!e SOIMEC SAS/*" 7(e es el ,5s "$r"#"le *"!r"&!'4%/ * l% ,5s ',p%r!"!e 7(ees!5 #'sp%'le p"r" ser ,"!r'&(l"#%

El l%$% ele$'#% p"r" l" e,pres"/ se el'$') p%r ser s($ere!e "l !e," #e

,"!e','e!%/ p%r ser ( l%$% 7(e ,(es!r" ser'e#"# #e l" ,"r&"

I)(4'-$/0, 1+L** S*0/


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4+$+4+ '07* . ,*/0*

S"!'s+"&er l"s e&es'#"#es e &("!% " $es!') #el,"!e','e!% '#(s!r'"l #e l"s ,57('"s * e7('p%s #e l%s&l'e!es/ p%r ,e#'% #e ( '4el #e ser4'&'% e+'&'e!e * &%es!5#"res #e &"l'#"# p"r" &"#" (% #e l%s pr%#(&!%s *ser4'&'%s %+re&'#%s/ 7(e $"r"!'&e el +(&'%",'e!%&%!'(% #e s(s pr%&es%s pr%#(&!'4%s * p%r e#e el&(,pl','e!% #e s(s %8e!'4%s &%rp%r"!'4%s

C$%&'()* 3+ P)$,'$0,'* .) T-$:$>* .T404 . G-$.*

3+1 O:>'07*4 ? R4()'$.*4 E4%-$.*4

O:>'07* G,-$)

Es!"le&er ( pl" #e e,pre#','e!% p"r" ("S!"r! (p #e ser4'&'%s #e '$e'er." ,e&5'&"/ 7(e %+re-&"s(s pr%#(&!%s * ser4'&'%s e el #ep"r!",e!% #eC(#'","r&" e espe&'"l e B%$%!5 C%l%,'";/ ,e#'"!el" e!re$" #e ( pl" #e e$%&'%

O:>'07*4 E4%/&@/*4

< Es!'p(l"r el p%r!"+%l'% #e pr%#(&!%s * ser4'&'%s/ 7(e s"!'s+"$"l"s e&es'#"#es #el &l'e!e

e,pres"r'"l * 7(e se" +"&!%res &l"4es p"r" el9'!% #e l" e,pres" #e ser4'&'%s #e

'$e'er."< Es!"le&er ,e#'"!e l" pl"e"&') es!r"!$'&" &(5l es el 4"l%r"$re$"#% p"r" el &l'e!e 7(e

l" e,pres" #e ser4'&'%s * s%l(&'%es e '$e'er.",e&5'&" !e#r." p"r" %+re&er " s(s &l'e!es'#(s!r'"les

< De!er,'"r l" re!"'l'#"# 7(e !e#r5 el pr%*e&!% p"r" (!'e,p% es!',"#% #e "%s

R4()'$.*4 4%-$.*4

U" 4e- e+e&!("#% el "5l's's #el ,er&"#%/ l"#e+''&') &%&re!" #el p%r!"+%l'% #e pr%#(&!%s *


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ser4'&'%s 7(e ser5 %+re&'#%s p%r l" e,pres"/ "s. &%,% #ele7('p% #e $es!') * el &"p'!"l 7(e ser5 re7(er'#% p"r" l"&%,pr" #e e7('p%s/ 's(,%s/ ,er&"&." e!re %!r%s * s(respe&!'4% "5l's's +'"&'er% Se esper" &%,% pr%#(&!%+'"l #e l" !es's ( pl" #e e$%&'% &l"r% * "!r"&!'4% p"r" l%s

'4ers'%'s!"s/ el &("l es! l's!% p"r" ser e8e&(!"#%

3+2 M$-/* C*,/%'($)

P"r" el #es"rr%ll% #e l" !es's/ se re7('ere !eer&%%&','e!%s/ % s)l% e l% 7(e respe&!" " ( S!"r! (p/s'% !",' e &("!% " l"s !e%r."s "#,''s!r"!'4"s 7(e

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