nike presentationl

8/13/2019 Nike PresentationL

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NikeDavid Paterson

Supawaree Patravanich

Solidah Sath


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History:

Began in 1964 as Blue Ribbon Sports.

In 1972, a new kind of shoe was introducedentitled Nike.

In 1979, held patent on Air type of cushioning

for soles of shoes.

Went public in 1979 on NYSE. Blue Ribbon Sports merged into Nike, creating

Nike, Inc.

Been operating Nike Factory Stores since 1984.

First Niketown opened in Portland, Or in 1990.


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Overview of Company:

Was founded by

Bill Bowerman andPhil Knight.

Employs 29,000

worldwide in27 countries.

Owns over 200 Nikefactory stores.

Operates facilities inOregon, Tennessee,North Carolina, andthe Netherlands.


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Mission Statement:

To bring inspiration and innovationto every athlete* in the world.

* If you have a body, you are an athlete.

Bill Bowerman

(co-founder of Nike)


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Awards:

Nike has received numerous awards

recently. Recognized by Fortune magazine

Nike ranked # 1 in the Companies in a Classof their Own list for use of organic cottonand re-use a shoe campaign.


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Growth:

Company has been market leader

for many years. Forecasts revenues of $23 billion by

2011.

Adidas has tried to close gap.


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Competitors:


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Target Market: Any athletes who

Love sports

Seek Quality

Performance style


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Products: Footwear


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Products: Apparel


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Products: Equipment


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Products: Accessories


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Products: Sport lines

Action Sports

Baseball

Basketball

Cardio

Cycling

Fitness Dance

Football

Golf

Lacrosse

Running

Soccer

Swim

Tennis

Training

Yoga


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Products: College licensed gears


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Products:

Choose material and color

Personalize symbol or ID

Available within 4 weeks of order Premium prices
http://www.youtube.com/watch?v=HwWfdENQmhs


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Products:

Enhance running experience

Pick workout and custom playlist

Run with real-time feedback

Sync and track progress
http://www.nike.com/index.jhtml


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Price:

Better Wholesale

Price Zone Womens footwear

collection rangebetween $90-200

High quality and acertain level ofperformance

Extensive R&D and

rigorous tests toensure highquality


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Promotion:

Nike Swoosh

The Second Coming

Employ Celebritiesand well known Athletes


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Place:

Combination of Direct and Extended Marketing

Channels Lead time is crucial

Eliminate the unnecessary middle men

Mass Distribution Channel

Can be found in large department stores, onlinesites, and even in major athletic catalogs


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Store Layout and Design: Variation of free-flow and loop

layout E.g. NikeTown Seattle Floor Plan


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Store Layout and Design: Modern/sporty interior design

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Store Layout and Design: Modern/sporty interior design

Active music

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References:Hincker's Homepage . Retrieved February 21, 2007, from Nike and theAmerican Body Web site:http://xroads.virginia.edu/~CLASS/am483_97/projects/hincker/nike.html(2007). Nike Site. Retrieved February 21, 2007, from Nike.com Web site:http://www.nike.com/index.jhtml#l=nikehome&re=US&co=US&la=EN(2007). Product Technology. Retrieved February 21, 2007, from Nikebiz:The inside story Web site:

http://www.nike.com/nikebiz/nikebiz.jhtml?page=6&item=research

(2004). Evolution of Marketing Strategy. Retrieved February 21, 2007, fromNike Web site:http://www.icmr.icfai.org/casestudies/catalogue/Marketing1/MKTA018.htm

Enderle, Hirsch, Micka, Saving, Shah, Szerwinski, (2000, March, 14).Strategic Analysis of Nike, Inc.. Retrieved February 21, 2007, fromhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htm
http://xroads.virginia.edu/http://xroads.virginia.edu/http://xroads.virginia.edu/http://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htmhttp://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.icmr.icfai.org/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/http://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://www.nike.com/index.jhtmlhttp://nike.com/http://nike.com/http://nike.com/http://xroads.virginia.edu/


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