neuro brandketing

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    Ls.Vid`on Kucv`r` Zrcz.Ailudha`nir Qiah`o.

    Ai`am Ctdkr`ei / Hdshkmtcrwww.dcurihddiv`ahd.irk

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    Ls.Vid`on Kucv`r` ZAiludha`nir Qiah`o.Ai`am Ctdkr`ei / Hdshkmtcr

    www.dcurihddiv`ahd.irk

    Jrid`onkp

    mttps2//www.e`acfiig.ail/rid`o

    rkpJdcurihddiv`ahid.irk

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    O`s pcrsid`s quc sc m`d vucoti`nhat`s `otcoeidi acouo`r ncsthd`d 518 lhduls nmir`s nc su thclpi `o n` p`r` aidsuo

    scrvhahisBirkc Qurcz F`scz, a

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    Vcaucrn`2 Ucr di cs lhr`r.O`arc`thvhn`n cslhr`r nidnc ois nclsm`d lhr`ni y UCVoi quc itrisDI m`d

    vhsti.

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    oisMILFVCQsid cd prilcnhi ls `pti

    `prcdncr y cbcaut`r ud` sio` t`rc`, cd fhahaoct`, csquh`r i d`vck`r, lhcLSBCVCQthcdcd ud` lclirh` supcrh

    l`yir hdtcohkcdah` siah`o , quc o`s vuco`pt`s ` cbcaut`r t`rc`slothpocsy ` cdaisiouahidcs p`r` co krupi.

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    @yun`d kuh`ro`s aidnuat`s `ohlcdthah`s, `krcshv`s. Zucncdhdeouhr cd co kusti pir o` aidv

    co eohrtci, o`s ehcst`s (aili `dehtrhd

    prikr`l`ahd nc aht`s nc buckis hde`dthodit`s nc `kr`ncahlhcdti, o`s a`rhah`s, o` ppir di mcrhr scdthlhcdtis `bcdis, o` ailp

    l`sturf`ahd y o` hdhah`ahd scx

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    Ois acrcfris eclcdhdis y l`sauohdis pnhecrcdtcs l`dcr`s ois cstluois, ir,

    buzk`r oi quc itris cstd shdth

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    O` FHIOIK@ rcprcscdt` co ESDducstr`s ZCVQID@OHN@NCQ

    tcdncdah`s nc AILZIV^@LH

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    Co acrcfri aidehkur` o` l`dcr` cd ilis, ioclis y kust`lis.

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    KCV@

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    CO AIDQSLHNIV ^VSBAIDIAHNI NCQAIDIA

    @Q

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    Colcra`ni cst a`lfh`dni nc onco aidsuli, o` eclhdhz`ahlcra`ni , co l`yir aacsi ` Hdtcrtcdncdah`skoif`ocs quc cd cooia`o sc tr`dseirl`d.

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    O`ducv` ao`sc lcnh` clcrkud` nc o`s tr`dseirl`ahi

    siahi-caidlha`s ls hlpirt`^rubhooi.

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    Sd^rubhoo`dilcbir prcp`r`ni,Co trubhoo`di ncl`dn`a`p`aht`

    cst`r lcbirprcp`r`nip`r` ud pnc arcahlhcdti.

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    Co3=%nc trubhoo`dis thcdcnua`thvi quc sus p`nrcs >

    o` pifo`ahd ncsc` sca`p`ahtdnisc.

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    Qhd clf`rki, qucn` pcdnhccof`bi dnhac nc ailprcds

    ocatur`2 co3>%nc `ouldis di coi quc occ.

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    O hdeoucdah` nc o` lubcrsc cvhncdah`2 no` ZC@(pifo`ahd caidlha`lcdtc `athv`)eclcd

    trubhooiarcah13%.Miy, `ncls, cstprcp`r`n , cs ls cnua`n cd cnua`ah

    arcah ls nc 5:% cd co pcrini nc cstun , tha`p`ahn`n ncaidsuli y udhdkrcsiprilcn

    l`yir.

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    @ dhvco nca`lfhis cd co aidsuli, o`sa`s` sc irk`dhz`d y fusa`d coa`d`o lp`r` `privcam`r o`s iecrt`s. Qu arct`ho lincrdi thcdc ud scdthni npcrtquc ois a`d`ocs tr`nhahid`ocs v

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    Cd sus cocaahidcs fusa`drcaidiahpcri `ncls aidshncr`d quc onc acdtris ailcrah`ocs cs ud

    ncs`rriooi nc o` ahun

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    O`s clprcs`s thcdcd kr`dncs CD^CDNCV` o`s ducv`s trubhoo`dco lcra`ni cdf`sc ` lcbirprcp`r`

    pincr`nquhshthvi, y ` ud` eucrtchdeoo`s ncahshidcs nco mi

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    Cd co po`di nc o`sailudha`ahidcs cd Hd lhoocddh`ostrubhoo`dis ls bvcdcs nc 0= ` 6>ls koif`ocscd sus ailpirt`lhcdtis, y

    ercaucdtclcdtc o`s ducv`s tcadioik

    sl`rtpmidcs y o`s rcncs siah`oCsti oisclpincr` y ocs pcrlhtc ud priacsiailpr` `lpoheha`nicd rco`ahd aid o`s

    kcdcr`ahidcs.

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    Ois trubhoo`dis cstd ls aidcat`nis2 Oisv`dncb`dni kr`nu`olcdtc o`s a`fhd`sy scls cd a`s` y ` tr`vs nc sus acouo`rthcdcd ud` ao`r`rcshstcdah` ` o`s tr`d

    odccd tin`s o`s kcdcr`ahid

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    Hdtcrdctsc tr`dseirl` cd co aidvcdhcdah`aild y nchdeo

    siah`ocd ois priacsis nc ncnc ailpr`.

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    Co trubhoo`di au`dni sl`rtpmidcoi quc lcdis m

    oo`l`r.

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    Colcra`ni trubhoo`dics lailpcththviy co trubh

    lcdis oc`o.

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    M`y ud` l`yirailpctcdahyiecrt`, ud` `fudn`dah` nclcds

    y, ` o` vcz, ud l`yirpincr naidsuli .

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    O oc`ot`n nco aidsulhnirtrubhoorcnuahni nc >:% cd prilcnhi 63%cd co 6:01. Nc `oo quc o`rcocvo`sl`ra`s sc` ls hlpirt`dtc cd

    thclpis.

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    Z`r` co35%nc trubhoo`disco oubics ud p15% oi hncdtheha` aili udcsthoi nc vhyaili ud` cxpcrhcdah` dha`, co trub

    aidshncr` qucco oubi privia`quc oi np`rcza` irnhd`rhi7 cs ud` eirl` nc l

    cs` ois ncls.

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    Cotrubhoo`dicdtidacs cst lshdecs ls aidiacnir , cst `sphr

    cxhkhcdnils, y m`y l`ra`s pcru

    m`d cdtcdnhni csti y thcdcdoocv`r cstis `prcdnhz`bcs p`aidqducvis lcra`nis.

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    Aidsckuhr oo`l`r o` `tclcnhi nc o` eurh` nc o` avirkhdc nc cliahidcs q

    n` ` n` co trubhoo

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    Ois LCVA@NIQ aidshs

    scrcs mul`dis, di nc scatinclikrehais.L`dhehcsti Aouctr

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    Z`r` oikr`rcdk`kclcdtncfcncb`r nc atu`r aili priecshl`rgcthdk y m`acroi aili

    MSL@DIQ.

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    @s pucs, o` prxhl` vcz qu

    lhrcs ercdtc `o cspcbi,VCASCVN@ quc thcdcs udpcquciudhvcrsicdtcr`lcdtc` tu nhspishahd NCD^VI n

    A@FCR@.

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    Sdi i l` i ti k

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    Sdi nc ois l yircs rctis nc okclincrd` nc clprcs`s csHDN

    eirl` cd qucHD^CV@A^opriacsis aikdhthvisaidsahcd

    hdaidsahcdtcscd ois hdtcrcscsncahshidcs nc o`s pcrs

    Co aidiahlhcdti nc cst`sVCZVCQCD

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    Co aidiahlhcdti nc cst sVCZVCQCDcs eudn`lcdt`o p`r` ncs`rrioo`rCQ^V@

    dckiahisC]H^IQ@Q, ncfhni ` quc co=: ducvis prinuatis y scrvhahis erlcscs i di oa`dz`d ois fcdcehah

    pirquc o`s CLZVCQ@Q DIAILZVCALIeudahid`d ois lca`dhslis ncsus aohcdtcs.

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    Nur`dtc ois prxhlis `is, tinis a`lfh`rd nc eirl` nrstha` ncfhn

    o` tcadioik`. Z`r`C]ZOI^@VducIZIV^SDHN@NCQ, o`s clprcs`s ncfcLSAMI LQnc oi quc `mir` s`fcd

    ZHCDQ@Dois aidsulhnircs

    Q`fclis quc udcstluoi scdsirh,

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    Q fclis quc udcstluoi scdsirh, pinclis hl`khd`roi aili udfht nc hd

    pir cbclpoi, udsidhni, privia` cd co arc`aahdpir o` au`o ud`dcurid` scds`athvcoatrha`lcdtc. Cst` hdeir

    l`dcr` qulha p`s` ` ud` dcurid` vcsu vczsc `athvcoatrha`lcdtc yprip

    lcds`bc.

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    Cs co nilhdhi nc caidilhst`s, pdcuriahcdtehais y eshais ncnhahdailprcdncr o`s f`scs dcurid`ocs n

    til` nc ncahshidcs quc nctcrailpirt`lhcdti siah`oy co nc o`caidlcra`ni.

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    "Qh arc

    caidil` chlpirt`dtc q`lfhcdtc,

    `ku`dt`r o` lhcdtr`s anhdc

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    @poha` divcnis`s y ailpocb`s tadha`so` hdvcsthk`ahd nc tinis ois `spcatisa`lpi nc `aahd2ailudha`ahidcs, prinuati, p

    fr`dnhdk , pishahid`lhcdti, t`rkcthdk , po`dhecstr`tkhai, a`d`ocs nc l`rgcthdkc hdn`k`ah

    ois e`atircs quc nctcrlhd`dCO AILZIV^@LAILZV@yAIDQSLIcd scklcdtis cspcalcra`ni y cd co aohcdtc hdnhv

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    Dcstir Fr`h

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    Ducstri acrcfri dcacsht`lcnhi sckudninc thclpi

    p`r` quc ud cstluoip`sc nco hdaidsahcdtc `o

    aidsahcdtc.sckd m` ncsaufhcrti co dcuroiki nc o`

    Sdhvcrshn`n nc A`oheirdh` Fcdb`ldOhfct.

    Sd

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    Sd

    DCSVI^V@DQLHQIVsc nclir``prixhl`n`lcdtc0 ls cd aruz`r o`

    shd`pshs.

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    Fcdb`ld O

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    Co ludni m` a`lfh`ni t`dti quc o` kcDIdcacsht+n`tis, shdi ud` ducv`LCD^@O

    > al0 O`s quc arc`d co

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    nc l0. O s quc arc d coa`lfhi.

    6. O`s quc a`lfh`d.1. O`s quc di a`lfh`d.>. O`s di quhcrcd

    a`lfh`r.

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    Ls.Vid`on Kucv`r` ZAiludha`nir Qiah`o.Ai`am Ctdkr`ei / Hdshkmtcrwww.dcurihddiv`ahd.irk

    Jrid`onkp

    mttps2//www.e`acfiig.ail/rid`on.ku

    rkpJdcurihddiv`ahid.irk