loarri studio
TRANSCRIPT
............................
DESIGNCONSULTANCYDEVELOPMENT
DESIGNING
EXPERIENCESBRAND
....
....
....
....
....
....
....
....
....
...
loarri.com
RETROslovakia..................
GELACLÍNICA DE BELLEZAméxico..................
CORPORGANICCLÍNICA MÉDICADE BELLEZAméxico..................
CAMINOslovakia..................
LOGOS &TRADEMARKSworld..................
KIDSFUNslovakia..................
PA’LLEVARspain..................
KIDSFUNslovakia..................
BRANDOSSTRUCTUS SA DE CVméxico..................
STUDIESCASE
SERVICES
DESIGN
Visual IdentityWeb designInterface designApplicationsEditorialPackagingInteriorism..................
CONSULTANCY
ConceptStrategyNamingPhotography
For projects, ideas, collaborations or anything you needdo not hesitate to contact, thank you!
loarri.com
..................
DEVELOPMENT
WebFront-EndBack-End..................
1
un
o
onejeden
Established in Slovakia, LOARRI Studio creates brand experiences. Is a multidisciplinary project integrated in the graphic design, branding and web design with customers around the world.
We are convinced that the design made with passion, intelligence and commitment creates positive changes, build strong emotional ties and generates a big impact.We believe that brands need to tell a story that conveys a unique and powerful meaning. To make that happen, it is necessary to a well-executed creative idea.LOARRI Studio specializes in big ideas, creative strategies and design that help improve the perception of the brands in the world, so they can excel and succeed.
We work for all types of customers - from small business / start-ups to multinational companies.
..................
DESIGNING
EXPERIENCESBRAND
..................
Art DirectionNamingIdentityInteriorismBrandingPackagingPhotography
slovakia
Retro is a new Café & Bar, which was born in the center of the pedestrian zone in Martin Slovakia; it is a place aimed at nostalgic people of the past, coffee lovers and those who enjoy drink in a friendly atmosphere.2
do
s
twodva
RETROCAFE & BAR
...............
of the place, defined by an eclectic style fusioning styles, colors and eras as a source of inspiration. Mixing furniture Vintage, retro furnishings, some recovered from eviction, with yesteryear details and illustrations on the walls related to the name of the place, resulting in a relaxed atmosphere as in your living room.
3tres
threetri
The project began with the
interior design
4cuatro
fourštyri
is based on the types of letters with retro style inspired by European typographic trends from the first half of the twentieth century, designed for use in headlines, visual identities or short phrases.It has also been supple-mented by a system of symbols that have been inspired from ancient objects (LP and bicycle) that solveat the semantic level an essential part of the restaurant communication.The chosen color scheme, shapes and materials reflect the philosophy of the place and offer a point of differentia-tion and a level of sophistication that makes it stand out from its competition.
Thevisualidentity
...............
Several graphics applica-tions have been developed around the brand, signage in the facade, posters, restaurant menus, promotionals, packaging etc. ...............
5
cin
co
�vepäť
..................
Art DirectionIdentityBrandingPackagingWebdesign
méxico
GELA Beauty Clinic is a brand located in one of the most exclusive areas of Mexico City. With over 15 years in the market, today it's one of the most recognized and prestigious brands in the world of styl-ing in Mexico City. Thanks to the success of the brand, it was decided to launch their own line of makeup.
GELAClínica de
Belleza
6seis
sixšest
7siete
sevensedem
was to create a concept with an elegant, exclusive, sophisticated and feminine style to convey the brand personality and fashion attitude.The symbol of identity are two hearts intertwined from the same line with different thicknesses similar to calligraphy, with a delicate and feminine style, referring to the brushstrokes makeup and product quality. The choice of colors evokes sophistication, elegance and seduction. A serif typeface was chosen because it reflects effective-ness and simplicity.
visual identity
...............
The main objective of the
...............
A graphic unit was achieved in their media strategy which included the website, branding and packaging of makeup.
8ocho
eightosem
..................
Art DirectionBrandingPackagingWebdesignPhotography
slovakia
Camino is a restaurant with gourmet menu since 2006. Located in Ruzomberok, Slovakia. Camino was opened as a different alternative for local people and those traveling through the road linking the east and west Slovakia. They described as a place with an enriched environment, with posi-tive energy for a stopover on their way, strengthen the body and renew the spirit. It is a good place for have a good lunch/dinner or just a coffee and a snack in good company.
9
nu
eve
ninedeväť
CAMINORISTORANTE
we did for this project stems mainly from our customer profile; a small, warm space that offers quality products, friendly and cordial to their customers.In the case of menu design, editorial design employs a white background referring to the professional kitchen and makes for a pleasant experience for reading, also allows focus all its attention on the role of photographs to whet the appetite of customers.
10die
z
tendesať
visual conceptThe
...............
11on
ce
elevenjedenásť
consists of a single page as a letter / menu, simple navigation between sections and editorial design that allows reading easily. Our goal was to create a distinctive, highly graphic and natural style, something simple but unique. The pictures increase the experience on the site, making information more rich and reflect the quality of the dishes of Ristorante Camino. A colorful palette was used to create more attractive and modern style. The design is responsive to all mobile devices, which helps the customer can easily decide what to eat and even sort by phone from the page.
The
webdesign
...............
camino.sk
..................
Art DirectionNamingIdentityBrandingWebdesign
mexico
Corporganic is a Beauty Medical Clinic, located in Mexico City, with therapists specialized in Health care and integral wellbeing. Its philosophy is to provide a holistic approach to health and wellness through a unique approach that combines properly health treatments and protocols in order to enhance the beauty from the inside out, find balance and harmony back into the body and face.
The client requested a comprehensive project of visual identity to represent the highest standards in the cosmetic and health therapies. It was also important to reflect the most fundamental aspects of the Spa, health and nature.
CORPORGANICCLÍNICA MÉDICA DE BELLEZA
12
do
ce
twelvedvanásť
CLÍNICA MÉDICA DE BELLEZA
13tre
ce
thirteentrinásť
the font choice in the logo reflects the values of simplicity, uniqueness and quality. The aim, with the choice of colors, was to allow them to be attractive to both women and men and evoke feelings of calm and relaxation, communicating around the ethos of the clinic and its healing properties.
The symbol transmits the connection with nature. Its organic forms, enhance values through the graphic elegance, promoting differentiation and brand consistency. The basis of visual concept is therefore beauty itself.
visual identityIn the
...............
CLÍNICA MÉDICA DE BELLEZA
The first was to create a memorable and modern name, immediately reflect the tagline of the brand and positioning themself as a professional place for a section of people who are aware of the benefits in beauty care.
14cato
rce
fourteenštrnásť
The project has been extended to several graphics applications around the brand, such as posters, promotional, web design and marketing on social networks................
Each section of the site is very well resolved, fitting harmoniously with the modern context of the brand and highly functional in general.The site is structured from independent modules that apply the skeumorphism style at their interface to enhance the experience and make more intuitive user interaction.
The overall system works by entering the ZIP code on the web site or mobile application to find the best takeout restaurants in your local area, order and pay online. A section where the user can rate the service and food was integrated.
Icons were generated to classify the type of cuisine offered each restaurant.
4cuatro
fourštyri15q
uin
ce
�fthteenpätnásť
..................
Art DirectionIdentityBrandingWebdesign
slovakia
Our challenge was to create an attractive logo for all children. The brand needed to convey confidence, learning and energy. With this in mind, a logo that is full learning and fun moments was designed. To represent learning in kindergarten during childhood, our focus was on creating a colorful, sensory and attractive environment.
KIDSFUN
16
die
cise
is
sixteenšestnásť
17die
cisi
ete
seventeensedemnásť
is a squirrel synthesis represented by the letter K, being a
common animal in the wildlife in Slovakia, which generates
friendly and fun emotions.
The main function of the system is to find ways to communicate
on the level of adults and children. Direct communication for
people of all sizes.
The font used is playful and optimistic, harmonizing with the
logo, so it is associated direct and sympathetic way, achieving
a balance between the child and youth sector. The color code
is diverse and colorful, allowing identity is versatile,
dynamic, festive and cheerful.
The branding was extended through promotional items, display
materials and online experience.
visual identityThe
...............
...............
K
kidsfun.sk
idsFunžijeme v detskom svete
The visual identity applications extended to various self-promotion materials................
18die
cio
cho
eighteenosemnásť
..................
Art DirectionNamingIdentityBrandingWebdesignUIX
spain
It is a platform for ordering food online in major cities of Spain.
The objective is to provide its customers an easier way to order their favorite meal. The launch of the brand required a fresh, friendly reliable and dynamic visual identity.
19
die
cin
ue
ve
nineteendevätnásť
PA’LLEVAR
20vein
te
twentydvadsať
is striking, is integrated with elements that are easily identifiable and can immediately associate the heading of the company. Motorcycle and chef's hat in the symbol support the concept of food delivery service. The color palette was selected by an analysis of the use of colors of some major social networking platforms. The red color has a high degree of remembrance and connotes directly with the sense of sight being the color of the color spectrum that the human eye sees best. It is usually associated with food, mobilizes and sells better. The typography is sans-serif belonging to the "gothic" family, suitable for short texts and is readable from a distance.
The name of the company was created from the colloquial expression PA'LLEVAR used everyday in Spanish to offer and order takeout. It's a relaxed and derived form the origin of the word "for". Achieving a remarkable, distinct, memorable and unique name. The brand name inspired a friendly and dynamic graphical language that runs through the entire brand.
logo-symbolThe
Each section of the site is very well resolved, fitting harmoniously with the modern context of the brand and highly functional in general.The site is structured from independent modules that apply the skeumorphism style at their interface to enhance the experience and make more intuitive user interaction.
The overall system works by entering the ZIP code on the web site or mobile application to find the best takeout restaurants in your local area, order and pay online. A section where the user can rate the service and food was integrated.
Icons were generated to classify the type of cuisine offered each restaurant.
21vein
teyu
no
twenty onedvadsať jeden
22vein
tid
os
twenty twodvadsať dva
The strategy for print and online use a mixture of social content, creative and clear in their messages, to align and position the brand, keeping the visual unit in each
23vein
titr
es
twenty threedvadsať tri
..................
Art DirectionIdentityBrandingWebdesign
slovakiaOur challenge was to create an attractive logo for all children. The brand needed to convey confidence, learning and energy. With this in mind, a logo that is full learning and fun moments was designed. To represent learning in kindergarten during childhood, our focus was on creating a colorful, sensory and attractive environment.
CHALUPKA
24vein
ticu
atro
twenty fourdvadsať štyri
is based on traditional cottages
in Slovakia are characterized by
the use of decorative geometric
patterns on the walls. We have
redesigned these patterns using a
variety of bright colors to
convey a message that Chalupka is
the placer where children interact,
fantasize and play in that world,
without forgetting the values of
the company are based on leaving
solid memories in childhood and
build a pillar for life children
through the game and traditions
of Slovakia. The font was selected
with the same fundamental child's
perspective to represent the
values of the brand.
visual identityThe solution of the
...............
...............
25vein
tici
nco
twenty �vedvadsať päť
Part of creating this visual concept, provides to Chalupka a set of versatile and modular patterns of elements that could be reused, reconfigure and expand.
The visual identity applications extended to various self-promotion materials................
26vein
tise
is
twenty sixdvadsať šesť
applies the visual concept of the brand and it was decided by a one page responsive navigation for all types of mobile, with brief and timely information.
The
webdesign
...............
smschalupka.sk
..................
Art DirectionIdentityBrandingWebdesign
mexico
It is a 100% Mexican company integrated by a group of professionals in the field of construction, capable of building and maintenance of all types of industrial, commercial, housing and roads for public and private sector work, using highest quality in technical, human and material resources.
BRANDOSESTRUCTUS SA DE CV
27vein
tisi
ete
twenty sevendvadsať sedem
was solved from the principles in construction, technical understanding and environmental practices. The figure's main symbol is the square because it is a very stable and permanent figure, associated with concepts such as stability, permanence, honesty, righteousness, cleanliness, care and balance.
visual identityThe solution of the
...............
28vein
tio
cho
twenty eightdvadsať osem
Three squares were placed juxtaposed modifying the visual qualities with different orientation in their internal area, to convey this concept of evolution and flexibility. The color palette is blue to represent perseverance, authority and confidence.
The Helvetica font used is charac-terized by its neutrality, versatility and high readability. Lowercase letters were chosen, well-spaced and weighing trusted authority, efficiency and easy comprehension.
The company name was segmented into 3 lines with diagonal cuts to link well with the theme of dimen-sionality, balance, angles and architectural forms, to add their own character.A simple but effective solution with functionality and a contemporary/modernist visual language was achieved.
combines a good information archi-tecture and modern look, with simple navigation. Focusing on content with descriptive images to help make the information easy. It was structured to be accessible to users with different levels of experience on different mobile devices.
The
webdesign
...............
estructus.com29vein
tin
ue
ve
twenty ninedvadsať deväť
The visual identity applications extended to various self-promotion materials................
30tre
inta
thirtytridsať
..................world
LOGOS& TRADEMARKS
31tre
inta
yun
o
thirty onetridsať jeden
32tre
inta
ydo
s
thirty twotridsať dva
33tre
inta
ytre
s
thirty threetridsať tri
34tre
inta
ycu
atro
thirty fourtridsať štyri
For projects, ideas, collaborations or anything you needdo not hesitate to contact, thank you!
loarri.com
..................