Universidad GalileoCONTENIDOINTRODUCCIN.............................................................................................. 2MEDIOS DE PAGO/DINERO ELECTRNICO O DIGITAL......................................3QUE ES........................................................................................................ 3COMO SE UTILIZA........................................................................................ 3PROVEEDOR EN INTERNET.......................................................................... 3MODALIDAD O DENOMINACIN DEL FORMATO...........................................4EL PROCESO DE PAGO CON CYBER CASH................................................4PUBLICIDAD EN INTERNET.............................................................................. 5TIPOS DE PUBLICIDAD EN INTERNET...........................................................5PUBLICIDAD EN BANNERS........................................................................5PUBLICIDAD EN GOOGLE:.........................................................................PUBLICIDAD EN GOOGLE:.........................................................................INTERSTITIAL............................................................................................ HTML:....................................................................................................... VENTANAS QUE SE ABREN AUTOM!TICAMENTE "POP#UP ADS$ Y "POP#UNDER$:................................................................................................... RICH#MEDIA:............................................................................................. %HYBRIDS ADS:.......................................................................................... %USANDO FACEBOO& COSTO Y FORMA.........................................................%USANDO T'ITTER COSTO Y FORMA............................................................(CONCLUSION................................................................................................ )*RECOMENDACIN......................................................................................... ))BIBLIOGRAFIA............................................................................................... )22Universidad GalileoINTRODUCCINE+ ,- ./,0,+1, 1/23245 0, ,+67,+1/2+ 1,820 6585: D9+,/5 E-,61/:+965 ; 070P/5 P73-969=2= ,+ I+1,/+,1 ; -50 19.50 =, .73-969=2= ?7,,@901,+ 65+ 070 650150 ; 3,+,A6950 ; 12839B+ -20 P/9+69.2-,0 ,012C20 ,+ -20/,=,0 05692-,0 65+ 070 62/261,/D019620 .2/2 ?7, ,- -,615/ .7,=2 2=?79/9/ 8E065+56989,+15053/,-50=9C,/,+1,01,820?7,05+=,232/62+=5,012=,+589+269:+> -20 12/4,120 ,-,61/:+9620> -50 1D17-50 ?7, 98.-962 2- 65+0789=5/> 2- 658,/692+1,> ,- 32+65 ,8905/ ; ,- 32+65 =,- 658,/692+1,> ,0 6585 09G7,: ). E- 7072/95 /,65//, -2 19,+=2 47+15 2-65+1,+9=5=,-289082."T282N5 8E0 702=5:3**L25* .D@,-,0$.TOP BANNER:F7, ,- 8E0 719-9F2=5 2+1,/95/8,+1,> .,/5 I2 09=5=,0.-2F2=5 .5/ 51/5 19.5 =, 2-1,/+219 ,0 87; .2/,69=52- -,2=,/ 352/=> .,/5 ,0 =, 8,+5/ 1282N5 "4(L*$ .D@,-,0.BOTONES PUBLICITARIOS:S5+ .,?7,N20 98EG,+,0 ,+ OPG 5 GIF =,)25 @ )25 .D@,-,0. E0120 98EG,+,0 .7,=,+ 0,/ 672=/2=20> /,=5+=20 5=, =9C,/,+1,0 C5/820 G,58B1/9620> 09/ G55G-,.2G22-50,=915/,0J,3.5/ -502+7+6950?7,.73-962+ ,+ 07 09195 ,+ C7+69:+ =, -50 6-960 ?7, -50 7072/950 ,C,61H2+,+2+7+6950 5=,-20 98./,095+,0 =,2+7+6950> 0,GH+,- 19.5=,2+7+695.INTERSTITIALS5+2+7+6950 .73-96912/950 ?7,2.2/,6,+65857+2.EG9+2 658.-,12 2+1,0 =, ?7, 2.2/,F62 -2.2G9+2 J,3 2 -2 ?7, 0,?79,/,9+G/,02/. P7,=,0,/ 6-209A62=565857+./,019192- 2=57+9+1,/019192- 2=: ,- ./98,/5 ,0 ,- ?7, 0, 87,01/2 2+1,0 =, -2 .EG9+2 =,9+9695> ; ,- 0,G7+=5 ,0 ,- ?7, 0, 87,01/2 2+1,0 =, 65+1,+9=5=,1,/89+2=5 =,+1/5 =, -2 .EG9+2.%Universidad Galileo#TML0M9+9#0919509+1,/2619 20D 6585.2/2 658.-,8,+12/ ,- 1,@15 65+ 534,150 12-,0 6585 98EG,+,0. HTML0, ,06/93, ,+ C5/82 =, P,19?7,120Q> /5=,2=20 .5/ 65/6I,1,0 2+G7-2/,0"R>S$. HTML 12839B+ .7,=, =,06/939/> I2012 7+ 69,/15 .7+15> -22.2/9,+692 =, 7+ =5678,+15> ; .7,=, 9+6-79/ 7+ 06/9.1 ".5/ ,4,8.-5O2 ,- 672- .7,=, 2C,612/ ,- 658.5/1289,+15 =, +2 ,015 19,+, 7+ ./,695$ ;,- 6:=9G5 C7,+1, .2/2 ?7, ,--50 -5 9+6-7;2+ ,+ -20 .EG9+20 J,3 ?7, 0,I2;2 65+ CPE,+I+G-B0$. S:-5.2G2/E0 672+=57+7072/95/,1J,,1,2> /,0.5+=,> I26,6-965I26,C2 ; .7,=,+ 2;7=2/ 2 28.-9A62/ ,- 2-62+6, ;87-19.-962/ -2 ,C,619 ,+ TJ911,/ M* 89--5+,0 =, 1J,,=0 5 P17910Q 05+,+*** I5/20 ,+