invasión de la privacidad en las campañas de marketing electrónico

7/25/2019 Invasin de La Privacidad en Las Campaas de Marketing Electrnico

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UNIVERSIDAD TCNICA DE MACHALA

UNIDAD ACADEMICA DE CIENCIAS EMPRESARIALES

CARRERA DE ADMINISTRACION DE HOTELERIA Y TURISMO

E-BUSINESS

TEMA:

INVASIN DE LA PRIVACIDAD EN LAS CAMPAAS DE

MARKETING ELECTRNICO

NOMBRE:

SANDY MICHEL CRUZ CHVEZ

CURSO:

5 B

DOCENTE:

ING. WILMER ILLESCAS

AO:

!"5 # !"$


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INTRODUCCIN

E% &'()*+ ( %( ,)-(,/) 01 %( 23,-(&,0(0 01 %( &(42(( 01% 4(361*,)71%1&*3/),&+ 0,314+ 8'1 1 01 '4( ,42+3*()&,( (913 8'1 2+3 1*1 4+*,-+

,14231 -( ( -13 ') +9*:&'%+ 1) 1% %();(4,1)*+ 01 &(42((< %+ 8'1 )+ %1

2134,*,3: 17',3 = 1*+ 1 0191 2+3 %( ,)-(,/) 8'1 1 23+0'&1< 2+3 1% 4+*,-+ 01

8'1 )+ 1 %%1-( + 31(%,;( %( &+( (01&'(0(41)*1 = *(49,>) 2+38'1 )+ 1 %1

0( ') 9'1) &+)*3+% = 4()1?+ 01% 4,4+.


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DESARROLLO

E) %( &(42(( 01 4(361*,)7 1%1&*3/),&+ 1 0( 4'&@( ,42+3*()&,( (%

+3*(%1&,4,1)*+ 01 %( 31%(&,+)1 1) &'()*+ ( 23+0'&&,/) 213+ 1) 1*+ ,14231

0191 @(913 ') +9*:&'%+ 8'1 )+ %1 2134,*,3: 17',3 &+) ' &(42(( = 1*+ 1

0191 2+3 %( ,)-(,/) 8'1 1 23+0'&1< 2+3 1% 4+*,-+ 01 8'1 )+ 1 0( %'7(3 ( %(

23,-(&,0(0 = 1*+ 1 23+0'&1 2+3 %( (%*( 01 &+),();(< 1) 1*1 &+)*1*+< 1 ')

,)7310,1)*1 ,)0,21)(9%1 1) 1% 1*(9%1&,4,1)*+ = +3*(%1&,4,1)*+ 01 &'(%8',13

*,2+ 01 31%(&,/) 8'1 8',13( 4()*1)131 ( %+ %(37+ 01% *,142+.

A< 1*1 1)*,4,1)*+ +34( 2(3*1 01 ')( 121&*(*,-( 31%(&,+)(0( (% (&&,+)(3 01

')( 213+)( ' +37(),;(&,/)< 1) 9(1 ( %+ 8'1 1 1213(< 17) ')( ,01(

231&+)&19,0(. E*+ 1 2+)1 01 4(),,1*+ &+) 9(*()*1 >)(, 1) 1% :31( 01%( &+4'),&(&,+)1< =( 8'1 %+ &+)'4,0+31 *,1)1) 4: *1)01)&,( ( 13

213'(0,0+ 2+3 (8'1%%+ -1)010+31 8'1 %1 ,)2,3() &+),();( = 17'3,0(0< =

8'1 12+)7()< (% 4,4+ *,142+< ')( ,4(71) 01 ,)*173,0(0 = @+)1*,0(0 1)

&'()*+ (% 1)%(&1 8'1 1 31(%,;( &+) 1% -1)010+3 = ( ' -1; 1 2+03( 01&,3

*(49,>) &+) 1% &+423(0+3 = 1) &'()*+ ( 1*( ,)-(,/) )+ 1 %1 1*: 0()0+ ')

(01&'(0+ 18',%,93,+ 2(3( 8'1 ( ' -1; 2'10( (*,(&13 ( *+0+ 1) &'()*+ ( '

&(42(( 01 4(361*,)7 1%1&*3/),&+.P+3 +*3+ %(0+< 1% 23+&1+ 01 1*(9%1&,4,1)*+ 01 %( &+),();( )+ &+4231)01 ')

1)/41)+ 1*:*,&+< ,)+< 4: 9,1)< &+)*,*'=1 ')( @133(4,1)*( 8'1 *,1)1 &,13*(

*1)01)&,( ( -+%-131 (%*(41)*1 0,):4,&(. E) 31(%,0(0< 1 ') 23+&1+

2134()1)*141)*1 4+),*+3,;(0+ 1) ') 1)*,0+ 3(&,+)(%< = *+4( 1) &'1)*(

(&*+31 &+4+ %( (&*,*'01 8'1 %+ &+)'4,0+31 *,1)1) @(&,( %( +%'&,+)1

*1&)+%/7,&(< = %( +34( ,010,7)( 1) 8'1 >*( +) (&12*(0( = 2(3( 1*+

1 0191 *1)13 4'&@+ &',0(0+ 1) &'()*+ ( %( &(42((.

E% 4(361*,)7 1%1&*3/),&+ &+4231)01 %( &+423( = -1)*( 01 23+0'&*+ = 13-,&,+

( *3(-> 01 410,+ 1%1&*3/),&+< &+4+ 2'101 13 I)*13)1* ' +*3+ 410,+.

C+)*,*'=1 ') 2+013++ = +,*,&(0+ 410,+ 1%1&*3/),&+ 2(3( %( *3()(&&,+)1

+)%,)1< = ' 2+*1)&,(% 1*: 31-+%'&,+)()0+ %( ,42%141)*(&,+)1 1) 0,*,)*+

*,2+ 01 )17+&,+.

P13+< ,4'%*:)1(41)*1< 2311)*( 4'&@( 0,,&'%*(01< &+4+ 31'%*(0+ 01 %(

,)&13*,0'4931 = %( &+)',/) 8'1 %+ 3+01(. S1 *3(*( 01 ')( +34( 01 &+413&,+

2(3*,&'%(3< ') ,)*13&(49,+ 8'1 &+)*,*'=1 ')( (&*,-,0(0 &+413&,(% 8'1 *+4( ')


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%'7(3 1) ') 413&(0+ 1%1&*3/),&+ 01 9,1)1 = 13-,&,+. L( &+),();( 1 ')

(&*+3 4'= 31%1-()*1 2(3( &+4231)013 1% >,*+ 01% 4(361*,)7< ()*1 ')( 31(%,0(0

0+)01 2310+4,)() &+)0,&,+)1 01 ,)&13*,0'4931 = 3,17+.

A')8'1 %( 23,413( 4(),1*(&,+)1 1 0,13+) 1) (49,1)*1 &133(0+< 1%

)(&,4,1)*+ = 01(33+%%+ 01 I)*13)1* ,7),,&/ ') 73() ,42(&*+ 1) 1*( &%(1 01

&+413&,+< 0(0+ %( 1*3(+30,)(3,( @133(4,1)*( 01 &+4'),&(&,/) = 1% &()(% 01

4(361*,)7 8'1 312311)*(. DITTMAR< !"F


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CONCLUSION

E*+ )+ 0( ( 1)*1)013 8'1 (% 4+41)*+ 01 31(%,;(3 %( &(42(( 01 4(361*,)7

1%1&*3/),&+ 01914+ *1)13 *+*(% 0,&31&,/) = 1*+ 318',131 01 &+),();( =

17'3,0(0 4: 8'1 *+0+ (% 4+41)*+ 01 8'1 1 31(%,&1 %( &(42(( 2(3( 8'1 (,

)+ 1 +9*1)7() 4(%+ 31'%*(0+ = +9*1)13 ')( 9'1)( -,,9,%,0(0 1) &'()*+ (

' %();(4,1)*+ 01 &(42((.


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BIBLIOGRAFIA

DITTMAR< E. C. !"F. INVASION DE LA PRIVACIDAD DE CAMPAAS EN

EL MARKETING ELECTRONICO. CHILE REVISTA INTERNACIONAL

DEL MUNDO ECONMICO Y DEL DERECHO.

invasión de la privacidad en las campañas de marketing electrónico

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