darwinismo digital leandro antonelli
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Darwinismo Digital
El primer manual de marketing online fue escrito hace 150 años
Leandro Antonelli - @l_antonelli
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bien mejor
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Piratas Temperatura Mundial Promedio
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a. No son sólo aciertos b. No son premeditados
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Big DataPaneles
OptimizaciónPlanificación
PostPre
DeducciónInducción
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Qué sabemos que no funciona?
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En qué período vas a reajustar mi inversión?
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“Las marcas deben dialogar con los usuarios en un plano de igualdad. Conversar con ellos es la clave”
- Anónimos varios
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Content
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´Product
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“You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new”
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#1. Los cambios deben ser pequeños, muchos y continuos…
…Optimizá, viejo!
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#2. Mantener una tasa de error controlada
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#3. Dominá el ambiente para que juegue a tu favor
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#4. No te pongas objetivos más allá de evolucionar
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… todavía no conocemos la mejor versión de nosotros mismos!
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Muchas Gracias!!!