bbb presentation (2)

8/2/2019 BBB Presentation (2)

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U-T Media/ADVERTISING

Jeff Rankin Account ManagerJohn Fields Regional Sales Manager

Kevin DroletSign On San Diego

Tina TamburrinoSign On San Diego - Daily Deal


2/11

U-T Media/ADVERTISINGSource: 2009 and 2010 Audit Bureau of Circulations; circulation in San Diego County

SAN DIEGOSDOMINANT

NEWSPAPER

248,950

71,286

16,777

314,438

72,407

25,935

UNION-TRIBUNE NORTH COUNTY TIMES L.A. TIMES

DAILY PAID

CIRCULATION

SUNDAY PAIDCIRCULATION

Triple theother

dailiescombined


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DELIVERINGAUDIENCE IN PRINT

Sources: 2010 Scarborough Research R1, Nielsen Media Research

25.9%

35.3%

46.5%

U-T DAILY U-T SUNDAY U-T WEEKLY

%o

fS

anDiegoCountyAdultReach

597,515 814,815 1,074,511

#1All-time:Super

Bowl 4445.0%

AmericanIdol

peak:16.8% in

2003

Over 1 Million Readers Every Weekand the qualityaudience thatadvertisers want.

U-T readers control approximately$30 billion in retail spending.

Daily U-T readers have a medianincome of $75,605thats $15,000MORE than the market average.

6 out of 10 $100K+ San Diegohouseholds read the printed U-T atleast once a week.


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U-T Media/ADVERTISINGSource: 2010 Scarborough Research R1

THE PRINTED U-T BEATSTOP STATIONS 1 ON 1

Number of San Diego County Adults Reached

One Spot vs.One Ad

The U-T winshead-to-headagainst theirbest times.

M-F, 6-10 a.m.Average

Quarter-Hour

M-F,11-11:30 p.m.

AverageHalf-Hour


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THE PRINTED U-T BEATSTHEM ALL COMBINED M-F

1,074,511

600,791

759,272

414,049

183,060

WEEKLY U-T

BROADCAST TV

RADIO

TOP 4 STATIONS COMBINED ALL STATIONS COMBINED

Source: 2010 Scarborough Research R1

RADIO:One spot every

station every day

M-F 6-10 a.m.

TV:One spot every

station every dayM-F 11-11:30 p.m.

57 measured stations combined

13 measured stations combined

Read printed U-T at least once a week


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U-T Media/ADVERTISINGSource: 2010 Scarborough Research R1

SAN DIEGOS TOPLOCAL MEDIA WEBSITE

%o

fSanDiegoCountyAdultReach

Past30Days

SignOnSanDiego.combeats top national

sites, too.

Weather: 17%ESPN: 14%CNN: 12%


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WEEKLY U-TPRINT

WEEKLYSOSD.com

UNIQUEVISITORS

WEEKLYTOTAL BRAND

AUDIENCE

Total Brand Audience =Exclusive Weekly Print + Total Weekly Online(844,565 + 904,093 = 1,748,658)

U-T corebrands

touch more than1.7 Million

differentpeople

every week!

Sources: August 2010 Anametrix, 2010 Scarborough Research R1

TOTAL BRAND AUDIENCEDRIVES RESULTS


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YOU NEED CUSTOMERS.WE HAVE SOLUTIONS.

Print ProductsLocal News Sections

Night & Day EntertainmentEnlace / La Bolsa Azul

Spadea Wraps

sdExtraLocal Community Values

EventsPolyBags

Post It Notes

U-T Media is Your Single-Source Marketing Partner Delivering you San Diegos most desirable audiencesthrough our diverse platforms of Print, Online, Mobile and Social Media.

Digital ProductsRich Media / Video

Daily DealSponsorshipsEmail Marketing

MobileSearch Marketing

Social MediaBusiness Directories

EventsMonster Recruitment


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For your personal computer and mobile device

SignOnSanDiego.com

The Marketsleading local

online news

site*

* Scarborough 2011R1, Base: San Diego Countysignonsandiego.com: Anametrix Rolling annual monthly Average January June 2011; m.signonsandiego.com: Anametrix June 2011

signonsandiego.com3,530,500 MonthlyUnique Users

m.signonsandiego.com342,200 MonthlyUnique Users


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U-T Media Solutions


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WEEKLY U-TPRINT

WEEKLYSOSD.com

UNIQUEVISITORS

WEEKLYTOTAL BRAND

AUDIENCE

Total Brand Audience =Exclusive Weekly Print + Total Weekly Online(844,565 + 904,093 = 1,748,658)

U-T corebrands

touch more than1.7 Million

differentpeople

every week!

Sources: August 2010 Anametrix, 2010 Scarborough Research R1

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