avia-tek company presentation 2015
TRANSCRIPT
• Avia-Tek provides market research, strategic
advisory, and investment advisory services to the
global commercial aviation and related industries.
• General Information
Headquarters: Shanghai, China
Date of incorporation: March 2010
Ownership: Privately-held
• Legal Entities / Subsidiaries
Avia-Tek Limited
Avia-Tek Management Consulting (Shanghai)
Co. Ltd.
Avia-Tek Management Consulting USA LLC
• Founder, Managing Partner
Mr. Todd SIENA (see bio below)
www.avia-tek.com 1
We focus on supporting our clients on projects that
span emerging and developed markets with a regional
specialization in China and Asia. 1. About Avia-Tek:
2. Client references:
www.avia-tek.com 2
and others…
We support clients from large multinationals to SMEs
2011 Avia-Tek establishes a WOFE subsidiary
in Shanghai to target domestic clients in
the Chinese market and establishes
business relations with Chinese SOEs
2015 Avia-Tek begins preparatory work to
establish Avia-Tek Investments. The
new venture focuses on investment
and financing opportunities in the
Chinese civil aviation and airport
infrastructure sectors.
Our objective is to manage
international and domestic capital to
invest in aviation assets that will
benefit from local and global industry
trends that can be leveraged by our
information advantage and know-how.
2010 Avia-Tek Limited is established in
Hong Kong. The company is focused
on provided professional market
research and strategic advisory
services to multinational aerospace
companies in the supply chain,
services, and financial sector.
By utilizing a dedicated project team
of local staff in combination with a
network of international and Chinese
aviation experts, Avia-Tek builds a
bridge to facilitate international
relations and mutual understanding. Avia-Tek attending a civil aviation
leadership forum in Beijing
Avia-Tek negotiating with AVIC subsidiary for
a Sino-European JV project
Avia-Tek bringing COMAC to carry out
marketing exchanges with international airlines Avia-Tek speaking at the 12th China M&A
Summit on cross-border aviation investment
3. Avia-Tek History: Over the years, our foundation in research and
strategic analysis has proved invaluable to our
engagements with the investment community
Todd Siena is Managing Partner and Co-Founder of
Avia-Tek. Mr. Siena is based out the head office in
Shanghai. His firm has successfully completed
engagements with aircraft manufacturers, service
providers, tier-1 suppliers, financial institutions, investors,
and other aviation-related companies for projects ranging
from market assessment to strategic planning to
developing complete market entry strategies.
Siena, an Asian-born American, has spent over 18 years
living in Mainland China, Hong Kong, Singapore, and
Japan. He speaks Mandarin Chinese and holds a
Bachelor's Degree in Chinese Studies and
Entrepreneurship from the University of North Carolina at
Chapel Hill. He was awarded the John D. Stedman
Award for Entrepreneurship and a fellowship with the
Ewing Marrion Kauffman Foundation.
Siena's expertise lies in his ability to bring together
people and resources of different professional
backgrounds to successfully complete aviation and
strategic projects within a multi-cultural environment.
He is a regular speaker to leaders of the global aviation
industry on China's aviation market at the widely
respected SpeedNews Aerospace Suppliers Conference
held annually in Beverly Hills, California.
www.avia-tek.com 4
4. About Todd Siena: Founder and Managing Partner, Avia-Tek
For his professional
achievements, he was
recognized in 2014 as one of
the Top 40 Under 40 Aviation
& Aerospace Executives by
McGraw Hill Financial –
Aviation Week.
www.avia-tek.com 5
4. Samples of Previous Research Projects (next 7 slides)
a. Off-the-shelf market research reports
b. Customized research reports
c. Industry overview reports
d. Competitive analysis reports
www.avia-tek.com 6
Tables of Contents:
a. Market Research:
Off the shelf report, published
December 2014
• Executive Summary
• OEM Perspective
• Investor’s Perspective
• Industry Supplier’s Perspective
• MRO Perspective
• Chapter 1: Introduction and Industry Overview
Industry Structure and Key Players
History of the Chinese Industry
Policies and Regulations
International Collaboration
• Chapter 2: The Value Chain
R&D
Raw Materials
Manufacturing
Assembly and Industrialization
Testing and Certification
Sales and Marketing
MRO
• Chapter 3: Industry Capabilities by Module
Fan and Compressor
Combustor
Turbine
Accessories, Components, and Parts
• Chapter 4: Legacy, Current, and
Future Programs
All Pistons, Turbojets, Turbofans,
Turboprops, Turbofans and all
IGTs
• Appendix
Profiles of Chinese Gas Turbine
R&D Institutes, OEMs, suppliers,
MRO suppliers, and profiles of
International OEMs in China
China Aircraft Engine and Gas Turbine Industry
Assessment (2015)
Reports delivered to several global
OEMs, suppliers, and investors
www.avia-tek.com 7
292 pages, and 400+ exhibits, timelines, photos, and graphs
Sample pages
a. Market Research: China Aircraft Engine and Gas Turbine Industry
Assessment (2015)
www.avia-tek.com 8
b. Customized reports: Business and General Aviation Industry and Market
Forecast (2014)
(Client name)
Customized for exclusive use to
one client. Single-user (single-
business unit) license
Tables of Contents:
• Executive Summary
• Chapter 1: Market Assessment
Market drivers and constraints
Helicopter segment
Forecasts
Market opportunity
Business aviation segment
Forecasts
Market opportunity
• Chapter 2: Strategic Analysis of Competitive
Landscape
OEM Level Competitive Landscape
Systems Level Competitive Landscape
Strategic Alternatives
Strategic partnerships and other opportunities
• Appendices
List of Chinese GA operators
List of Chinese Lessors
List of OEM-Level International Cooperation
List of OEM domestic aircraft programs
Comprehensive analysis of Chinese airspace
management regime
Avia-Tek also built a
customized and
searchable excel
spreadsheet with a list
of global and Chinese
OEMs, suppliers, and
MRO providers.
Search variables
include product type,
industry segment, and
Sino-foreign
partnership type
www.avia-tek.com 9
195 pages, and 300+ client-customized exhibits, timelines, photos, and graphs
Sample pages
b. Customized reports: Business and General Aviation Industry and Market
Forecast (2014)
www.avia-tek.com 10
c. Overview reports: Overview of Chinese airline sector with focus on
A320/B737/C919 market potential (2015)
Tables of Contents:
• Executive Summary
• Part 1: Overview of the Chinese Airline
Industry
The commercial aerospace
manufacturing sector
The airline sector
• Part 2: Competitive Prospects: A320,
B737, and C919
• Part 3: Profiles of Airlines (current and
future fleet, ownership structure)
Air China
China Eastern
China Southern
HNA Group (Hainan Airlines)
Others: Sichuan Airlines, Spring
Airlines, etc.
The Hong Kong players
Client also requested a customized power
point presentation based on the report
Produced as part of Chinese
industry overview workshop for a
Western aerospace industry
association
www.avia-tek.com 11
35 pages, and 34 timelines, photos, and graphs
Sample pages from final report
c. Overview reports: Overview of Chinese airline sector with focus on
A320/B737/C919 market potential (2015)
Ownership structure and fleet details of
airline groups and their subsidiaries
www.avia-tek.com 12
e. Competitive analysis: Company and brand footprint of competitors in
the Chinese aviation marketplace (2014)
Parts of the cover page were edited for
confidentiality. Table of contents
withdrawn for confidentiality.
31 pages, and 25+ exhibits, timelines, and
graphs customized for the client
Samples pages edited for confidentiality
www.avia-tek.com 13
5. Samples of Previous Strategic Advisory & Investment Projects
a. Strategic advisory
b. M&A projects
c. Investor briefings
www.avia-tek.com 14
a. Strategic Advisory: Corporate access, strategy workshops, roadshows,
strategic planning, and training sessions
• Engagements with aerospace OEMs and
suppliers, MRO providers, airlines, and
airport management companies
• Engagements with marketing
departments, senior leadership, and
sales teams
• Selected projects in 2014-2015
Aircraft marketing workshop
Airline fleet planning
China market entry strategy planning
www.avia-tek.com 15
b. M&A Advisory: From preparation, to marketing, and the transaction
• Engagements with US and Europe-
based general aviation
manufacturers and a China-based
industrial company
www.avia-tek.com 16
c. Investor briefings: Customized Investor’s Briefing on A380 Prospects in
China (2014)
Customized for exclusive use to client in
the financial services industry
Tables of Contents:
• Executive Summary
• Part1: Commercial Aircraft Procurement in China
Explanation of key government agencies
Step-by-step breakdown of aircraft
procurement process
China Southern A380 case study
Market opportunity
• Part 2: Constraints for A380 Operations in China
Market demand
Operational authority
Air route authority
Airport infrastructure
• Part 3: A380 Order Prospects in China by
Company
Air China
Cathay Pacific
China Southern
China Eastern
HNA Group
• Part 4: Game Changers
The client also asked
for a “booklet” version
of the report to be
distributed and
presented on site to
investors in New York,
London, and Paris
www.avia-tek.com 17
c. Investor briefings: Customized Investor’s Briefing on A380 Prospects in
China (2014)
Sample pages
40 pages, and 30+ exhibits, timelines, and graphs tailored for equity analysts
Avia-Tek Head Office
1701, West Beijing Road,
Shanghai, PRC, 200040
(+86)-21-5157-2179
Avia-Tek collaborates with our clients and partners to help them
navigate the strategic industries of emerging markets with a special
focus on China and commercial aerospace
Research & Analysis
Customized market studies
Competitive intelligence
Corporate Access
Projects & Execution
Strategic planning and execution
Feasibility studies & business plans
Professional development & training
Investment & Advisory
Commercial due diligence
M&A advisory
Strategic alliances & JV
Learn more at www.avia-tek.com or feel free to contact us directly.
18 © 2015, Avia-Tek. All Rights Reserved