ux presentation

UX ?

There is a whole methodology around UX

Is it worth to implement UX in our product ?

So let's talk about ROI on UX

IAAA that conducts study on software and programmers. They put out an interesting article called

"Why software fails?"

Here is some interesting data from article -

The amount of money that spent worldwide in IT is

$ 1 T.

The percentage of revenue that goes to the IT group is 5% of company's total

revenue and up to 10% if it a Financial or Telecommunication.

The amount of time that programmers spent on rework that actually avoidable

is 50% of their time.

The cost of fixing an error after development will takes $100,

If it is fixed early it will cost $1.

There are top 12 reasons why project are fail 3 of them are directly

related to "What we called UX"

So a UX person will take care about is:

All these can help us to fix those 3 issues which are related to UX.

There are many measurements that we can measure success of UX

User/Task Analysis

Design/Testing

Implementation

TrainingHelp Desk

Product Revision

Rush through these steps

Increased Downstream Costs

Investment in Resources

User/Task Analysis

Design/Testing

Implementation

TrainingHelp DeskProduct Revision

Proactive User-Centered Analysis

Reduced Downstream Costs

Investment in Resources

The ROI for Investment in UX Resources

How ?

UX is not design

UX is what we learn from observing, interacting and testing with users

We can build a great product only by meeting the users and understanding their actual needs.

Both costs and quality dramatically improve with more contacts.

17 companies volunteered projects

31 total projects

Successful projects had more contacts with users

Only one unsuccessful project had direct contact with users.

When ?

At the beginning

When a requirement comes and before development starts.

UX is not part of Project Life Cycle.

Identify business needs

Establish technical feasibility

Design system architecture

Implement the system

QA testing

Launch

Maintenance

Traditional flow

Thank you.