starbucks presentation

S TA R B U C K S

S U S TA I N A B I L I T Y

B I B L I O G R A P H Ywww.starbucks.com Faculty Board of Economic Sciences, Communication and IT Business

Administration “How Starbucks succeeds in a business world with CSR” Master Thesis

 How Starbucks got its name ,The Big Blog Posted on June 29, 2012 | By Amy Rolph —World Commission on the Environment and Development  

SUSTAINABILITYOur environment depends on us Responsibility Social, economic for our future Harmony /stability

BRIEF HISTORY

1971 Seattle, Washington Alfred Peete Selling Coffee Beans and Coffee machines Howard Shultz is hired ten years later 1983 Has idea to sell coffee * Opens up his own coffee chain (ll

Giornale) Starbucks after the Melville’s first mate in Moby Dick

HOWARD SCHULZ, CEOStarted: 1986opened his own chain

Our Mission: to inspire and nurture the human spirit, one cup, and one neighborhood at a time.

TRIPLE BOTTOM LINE

Sustainability: development that meets the needs of the present without compromising the ability of future generations to meet their own needs

Starbucks Recycles

• Cardboard boxes• Milk jugs• Syrup bottles• Juice cartons• Coffee grounds• Waste from customers

Committed to lead the industry towards greater access to recycling for cups & other packaging

STAKEHOLDERS External Internal

• Customers• Community

• Employees• Shareholders• Subsidiaries• Management

EMPLOYEES AWARDSV a l u e s E m p l o y e e s

Employee first (Partners)

Employee experience matters

Employee 1st Customer 2nd

People not Products makes it work

HOWARD SHULTZ TAKES THE LEAD 2000- Chairman Starbucks

2008 –Returns as CEO

Sustainability Approach/ Trend

Cleaning Planet

Saving Planet

Leads Transformation

STARBUCKS FUTURE

Continues to be socially responsible

Employee (Partners) volunteer

Customers, and nonprofit groups unite

1,691 projects in one month

Estimated 1.4million people

HTTPS://YOUTU.BE/QMN1SEGNV9Ohttps://youtu.be/Qmn1sEGnv9o

FINAL THOUGHTS

Starbucks has been an innovator of sustainability the triple bottom lineContinue partnerships' with communities and countries providing and

volunteeringStaying relevant * Social media

Innovative

Employees 1st

Transparent

Social, economic

Growing economy/Jobs